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Blue Martini Software Reports Third Quarter 2001 Results

    SAN MATEO, Calif., Oct. 23 /PRNewswire/ --
Blue Martini Software, Inc., (Nasdaq: BLUE) a provider of external customer
relationship management (eCRM) applications, today reported revenues of
$11.3 million for the third quarter of 2001, as compared to revenues of
$21.0 million reported for the same period in the prior year.  On a pro forma
basis, excluding the impact of restructuring charges and amortization of
deferred stock compensation, stock warrants and intangible assets, Blue
Martini Software reported a net loss of $8.5 million for the quarter, or
$0.13 per share, as compared to a pro forma net loss of $6.9 million, or
$0.12 per share, for the third quarter of 2000.  At September 30, 2001, the
company reported cash, cash equivalents and investments of $104.8 million.
    "We continued to drive the business forward in what was arguably the most
challenging business environment in recent memory," said Monte Zweben,
president and CEO of Blue Martini Software.  "This quarter we continued to add
new customers, to bring customers live on our eCRM applications, and to sign
and extend strategic partnerships that will help us grow our business in the
future.  At the same time, we successfully reduced our pro forma net loss by
more than 45 percent from the prior quarter.  With cash and investments of
$105 million, we are well positioned to grow and benefit when the economic
recovery occurs."
    For the nine months ended September 30, 2001, Blue Martini Software
reported total revenues of $47.4 million as compared to $46.7 million reported
for the nine months ended September 30, 2000.  On a pro forma basis, excluding
the impact of restructuring charges and amortization of deferred stock
compensation, stock warrants and intangible assets, Blue Martini Software
reported a net loss of $39.5 million, or $0.62 per share for the first nine
months of 2001, as compared to a pro forma net loss of $23.9 million, or
$0.46 per share, for the first nine months of 2000.
    For the third quarter of 2001, the company reported a net loss, including
restructuring charges and amortization of deferred stock compensation, stock
warrants and intangible assets, of $15.0 million, or $0.23 per share, as
compared to a net loss of $16.6 million, or $0.33 per share, for the same
period a year ago.  For the nine months ended September 30, 2001, net loss,
including restructuring charges and amortization of deferred stock
compensation, warrants and intangible assets, was $60.4 million, or $0.95 per
share, as compared to a net loss of $47.4 million, or $1.39 per share, for the
first nine months of 2000.
    For full details on Blue Martini Software's reported results, see the
financial tables accompanying this release.
    Blue Martini Software's third quarter financial results will be discussed
today, October 23, 2001 at 4:30 p.m. EDT/1:30 p.m. PDT, available by calling
703-871-3795, at least 5 minutes prior to the start time, or by logging in to
the investor relations section at http://www.bluemartini.com.  A replay will also be
available at the website for a limited time.

    About Blue Martini Software
    Blue Martini Software delivers on the promise of CRM.  With the Blue
Martini 4 eCRM application suite, Blue Martini Software helps companies
understand, target and interact with their customers and business partners
across multiple touch points.  The suite includes four applications:  Blue
Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue
Martini Service.  Each application can be used individually to meet a specific
business need, or as part of a complete suite for managing catalogs, content,
transactions, campaigns, analysis and personalization.  Blue Martini Software
can be reached at 650-356-4000 or http://www.bluemartini.com.

    NOTE:  "Blue Martini" and "Blue Martini Software" are trademarks of Blue
Martini Software, Inc., 2600 Campus Drive, San Mateo, CA 94403.
    This news release regarding third quarter condensed consolidated financial
results includes forward-looking statements that are subject to risks,
uncertainties and other factors that could cause actual results to differ
materially from those referred to in the forward-looking statements.  Such
factors include, but are not limited to, the impact of perceived or actual
economic conditions on customers' and prospective customers' spending on Blue
Martini Software's software applications and services; financial and other
impacts of staffing reductions and other cost control measures; quarterly
fluctuations in Blue Martini Software's revenues or other operating results;
failure by Blue Martini Software to meet financial expectations of analysts
and investors, including failure resulting from significant reductions in
demand from anticipated levels; risk related to market acceptance of Blue
Martini Software's products; customization and deployment delays or errors
associated with Blue Martini Software's products; impact of long and
lengthening sales and implementation cycles for Blue Martini Software's
products; satisfaction levels of customers regarding the implementation and
performance of Blue Martini Software's products; reliance by Blue Martini
Software on a limited number of customers for a majority of its revenues; Blue
Martini Software's need to maintain and enhance business relationships with
systems integrators and other parties; Blue Martini Software's ability to
attract, retain, and motivate qualified employees; Blue Martini Software's use
in its products of third-party software; activities by Blue Martini Software
and others regarding protection of intellectual property; and competitors'
release of competitive products and other actions.  Further details on these
risks are set forth in Blue Martini Software's filings with the Securities and
Exchange Commission, including its filing on Form 10-Q for the quarter ended
June 30, 2001.  These filings are available on a website maintained by the
Securities and Exchange Commission at http://www.sec.gov .  Blue Martini
Software does not undertake an obligation to update or correct any
forward-looking or other statements in this release.


                         BLUE MARTINI SOFTWARE, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                    (In thousands, except per share data)
                                 (Unaudited)


                             Three Months Ended          Nine Months Ended
                               September 30,               September 30,
                             2001          2000          2001         2000
    Revenues:
     License                $3,365      $ 11,966     $ 17,421      $ 26,457
     Service                 7,899         9,053       29,980        20,263
        Total revenues      11,264        21,019       47,401        46,720

    Cost of revenues:
     License                   876         1,025        3,233         2,337
     Service                 7,885        11,594       33,214        28,295
        Total cost of
         revenues            8,761        12,619       36,447        30,632
        Gross profit         2,503         8,400       10,954        16,088

    Operating expenses:
     Sales and marketing     9,007        14,821       40,203        36,248
     Research and
      development            3,838         5,835       16,202        15,151
     General and
      administrative         1,946         6,151       13,943        14,086
     Restructuring charges   4,150            --        6,257            --
        Total operating
         expenses           18,941        26,807       76,605        65,485
        Loss from
         operations       (16,438)      (18,407)     (65,651)      (49,397)

    Interest income and
     other, net              1,461         1,827        5,215         1,966

        Net loss         $(14,977)     $(16,580)    $(60,436)     $(47,431)

    Basic and diluted
     net loss per common
     share                 $(0.23)       $(0.33)      $(0.95)       $(1.39)

    Shares used in
     computing basic and
     diluted net loss per
     common share           64,500        50,760       63,380        34,230


                         BLUE MARTINI SOFTWARE, INC.
          PRO FORMA CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
            IMPACT OF PRO FORMA ADJUSTMENTS ON  REPORTED NET LOSS
                    (In thousands, except per share data)
                                 (Unaudited)

    For the Three Months Ended September 30, 2001 and 2000

                      For the Three Months Ended   For the Three Months Ended
                          September 30, 2001           September 30, 2000
                        As    Adjustments*  As        As   Adjustments*  As
                     Reported            Adjusted  Reported          Adjusted
    Revenues:
     License         $ 3,365       $ --  $ 3,365  $ 11,966    $ --  $ 11,966
     Service           7,899         --    7,899     9,053      --     9,053
        Total
         revenues     11,264         --   11,264    21,019      --    21,019

    Cost of revenues:
     License             876      (500)      376     1,025      --     1,025
     Service           7,885    (1,409)    6,476    11,594 (2,079)     9,515
        Total cost of
         revenues      8,761    (1,909)    6,852    12,619 (2,079)    10,540
        Gross profit   2,503      1,909    4,412     8,400   2,079    10,479

    Operating expenses:
     Sales and
      marketing        9,007      (834)    8,173    14,821 (2,780)    12,041
     Research and
      development      3,838        105    3,943     5,835 (1,784)     4,051
     General and
      administrative   1,946        324    2,270     6,151 (3,010)     3,141
     Restructuring
      charges          4,150    (4,150)       --        --      --        --
        Total
         operating
         expenses     18,941    (4,555)   14,386    26,807 (7,574)    19,233
        Loss from
         operations (16,438)      6,464  (9,974)  (18,407)   9,653   (8,754)

    Interest income
     and other, net    1,461         --    1,461     1,827      --     1,827

        Net loss   $(14,977)    $ 6,464 $(8,513) $(16,580) $ 9,653 $ (6,927)

    Net loss per
     share           $(0.23)             $(0.13)   $(0.33)           $(0.12)

    Pro forma shares
     outstanding**    64,500              64,500    50,760            57,090

    *  The adjustments represent the reversals of restructuring charges and
the amortization of deferred stock compensation, common stock warrants and
acquired intangible assets.  Amortization of deferred stock compensation
reported in the quarter ended September 30, 2001 included the reversal of
previously recorded expense associated with unvested options forfeited by
terminated employees.
    **  Adjusted at September 30, 2000 to include the impact of shares of
convertible preferred stock on an "as-if-converted" basis as of the beginning
of the periods presented.


                         BLUE MARTINI SOFTWARE, INC.
          PRO FORMA CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
             IMPACT OF PRO FORMA ADJUSTMENTS ON REPORTED NET LOSS
                    (In thousands, except per share data)
                                 (Unaudited)

    For the Nine Months Ended September 30, 2001 and 2000

                      For the Nine Months Ended   For the Nine Months Ended
                          September 30, 2001          September 30, 2000
                        As   Adjustments*   As       As   Adjustments*  As
                     Reported            Adjusted Reported           Adjusted
    Revenues:
     License        $ 17,421      $ --  $ 17,421 $ 26,457     $ --  $ 26,457
     Service          29,980        --    29,980   20,263       --    20,263
        Total
         revenues     47,401        --    47,401   46,720       --    46,720

    Cost of revenues:
     License           3,233   (1,500)     1,733    2,337       --     2,337
     Service          33,214   (3,322)    29,892   28,295  (5,173)    23,122
        Total cost of
         revenues     36,447   (4,822)    31,625   30,632  (5,173)    25,459
        Gross profit  10,954     4,822    15,776   16,088    5,173    21,261

    Operating expenses:
     Sales and
      marketing       40,203   (4,194)    36,009   36,248  (6,659)    29,589
     Research and
      development     16,202   (1,150)    15,052   15,151  (5,157)     9,994
     General and
      administrative  13,943   (4,526)     9,417   14,086  (6,581)     7,505
     Restructuring
      charges          6,257   (6,257)        --       --       --        --
        Total
         operating
         expenses     76,605  (16,127)    60,478   65,485 (18,397)    47,088

        Loss from
         operations (65,651)    20,949  (44,702) (49,397)   23,570  (25,827)

    Interest and
     other, net        5,215        --     5,215    1,966       --     1,966

        Net loss   $(60,436)   $20,949 $(39,487) $(47,431) $23,570 $(23,861)

    Net loss per
     share           $(0.95)             $(0.62)  $(1.39)            $(0.46)

    Pro forma shares
     outstanding**    63,380              63,380   34,230             51,830

    *  The adjustments represent the reversals of restructuring charges and
the amortization of deferred stock compensation, common stock warrants and
acquired intangible assets.  Amortization of deferred stock compensation
reported for the nine months ended September 30, 2001 included the reversal of
previously recorded expense associated with unvested options forfeited by
terminated employees.
    **  Adjusted at September 30, 2000 to include the impact of shares of
convertible preferred stock on an "as-if-converted" basis as of the beginning
of the periods presented.


                         BLUE MARTINI SOFTWARE, INC.
                    CONDENSED CONSOLIDATED BALANCE SHEETS
                                (In thousands)

                            ASSETS                September 30,  December 31,
                                                     2001            2000
                                                   (Unaudited)

    Current assets:
     Cash and cash equivalents                       $21,508        $40,101
     Short-term investments                           83,263         62,183
     Accounts receivable, net                          4,179         12,584
     Prepaid expenses and other current assets         4,737          6,942
        Total current assets                         113,687        121,810

    Long-term investments                                 --         51,402
    Property and equipment, net                        6,242          8,713
    Intangible assets and other, net                   4,679          6,373
        Total assets                               $ 124,608       $188,298


             LIABILITIES AND STOCKHOLDERS' EQUITY

    Current liabilities:
     Accounts payable                                 $1,921         $4,434
     Accrued employee compensation                     7,809          9,411
     Other current liabilities                         6,448         14,233
     Deferred revenues                                 6,839         15,249
     Current portion of long-term obligations             81            209
        Total current liabilities                     23,098         43,536
    Long-term obligations, less current portion          117            117
        Total liabilities                             23,215         43,653

    Stockholders' equity:
     Common stock                                         68             69
     Additional paid-in-capital                      254,039        260,943
     Deferred stock compensation                    (18,672)       (42,106)
     Accumulated other comprehensive loss                937            282
     Accumulated deficit                           (134,979)       (74,543)
        Total stockholders' equity                   101,393        144,645
        Total liabilities and stockholders'
         equity                                    $ 124,608      $ 188,298




SOURCE Blue Martini Software, Inc.




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    CONTACT:
    General, Pam Roberts, or Investors, Karen
    Keating, both of The Financial Relations Board, +1-415-986-1591,
    or ir@bluemartini.com, for Blue Martini Software, Inc.; or Kate
    Sellers Blatt of Blue Martini Software, Inc., +1-650-356-7851, or
    kateb@bluemartini.com