Demonstrates new personalization and entertainment services for mobile
operators to offer subscribers, emphasizing PC/mobile device integration
SAN FRANCISCO, Oct. 23 /PRNewswire-FirstCall/ -- CTIA WIRELESS I.T. &
Entertainment(R)) -- This week at CTIA WIRELESS I.T. & Entertainment(R),
RealNetworks(R), Inc. (RNWK), the digital entertainment services company,
is showcasing new products and services for mobile operators that will
enable them to deliver the most sought-after personalization and integrated
entertainment services to their subscribers. RealNetworks will be
demonstrating its entire range of Application Service Provider (ASP)
services- including two new services-alongside new games that operators can
deploy to subscribers.
Consumers continue to become more technically savvy, and are looking to
the mobile device to replicate or augment some of their favorite
entertainment experiences on the PC. They expect seamless integration, and
want to be able to easily access content they own from either device. Real
continues to provide operators with solutions that will allow them to meet
this expectation.
ASP Services
As consumers demand more from their mobile phones, mobile operators'
are working to deliver more with less complication. By offering mobile
operators a single source to deliver their subscribers innovative, new and
converged services, Real's carrier customers can experience increased ARPU
and a higher adoption rate for services. With a multi-service storefront
from Real, carriers consistently realize a 25 percent usage increase in the
cross-selling of new services. Not only does the growth rate of each
service increase, but more subscribers become users of multiple services.
At CTIA, Real will be showcasing its industry-leading ringtone, ringback
tone, music-on-demand and video platforms, as well as introducing
innovations such as Multimedia Ringback and CallerTag Services.
Building upon Real's pioneering success in Ringback Tones, Real is
making Multimedia Ringback (MRB) Services available to mobile operators
around the world. This new 3G mobile service-first launched with Korea's SK
Telecom earlier this year-ushers in a new level of personalization in
Ringback Tones (RBTs), allowing subscribers to incorporate audio, images
and video to deliver a unique, customized experience to callers before they
are connected. Real's offering is a complete, end-to-end service that
manages the entire solution on behalf of mobile service providers who
operate on 3G networks. Real's average penetration rate for RBT globally is
double that of carriers using a competitive product, and Real looks to
build on that success with the MRB Service.
Another innovative personalization service being featured in the
RealNetworks booth is CallerTag, which allows subscribers to display a
personalized nickname or message alongside traditional caller ID
information to people receiving their call - for fun or for business.
Subscribers can personalize this message based on the person they are
calling, the day of the week or for a special occasion.
Consumers are embracing over-the-air music downloads, and demanding
seamless integration with their other digital music libraries. Real's
solution is a dual-delivery system that ensures anything a consumer
purchases on one device (PC or mobile) is available on the other as well.
Real currently provides this service to Vodafone (Europe), Rogers (Canada),
SKTelecom (South Korea) and Verizon Wireless (U.S.). And beginning soon,
Helio members will enjoy these benefits as well. In February of this year,
Helio partnered with Real to provide a full-function mobile over-the-air
Music-on-Demand download service, and will extend its agreement to the PC
with a sleek, streamlined design, looking to Real to power all aspects of
the Helio Music service as its ASP.
Real's services are currently available through 77 different carriers
in 37 countries worldwide, making them available to 758 million
subscribers.
Games
The multiple-screen environment in which most consumers now live has
created opportunities for companies to provide integrated entertainment
experiences that optimize the benefits of each device. RealArcade Mobile,
one of the world's top ten mobile game publishers, draws upon top-selling
games from its industry-leading PC-based casual games business,
RealArcade.com, preserving the PC game elements consumers enjoy most, while
turning them into successful mobile games.
RealArcade Mobile is showcasing the availability of three new mobile
games at CTIA: Luxor 2, MTV Cribs and Collapse! Chaos.
Luxor 2: As the sequel to the number one PC game of 2005, Luxor 2 and
its crisp graphics will set the new standard for action puzzle mobile
games. Players use simple controls to aim various colored balls at
like-colored balls and shoot them down as quickly as possible in this 30
level game. Luxor 2 will be available on major wireless carriers beginning
in October.
MTV Cribs: After 12 seasons, fans of this hit series can live a virtual
life just like the stars featured on the show, using both their phone and
PC. As hip-hop superstars, players perform around the world and use their
hard- earned cash to customize their cribs, then upload them to
http://www.mtvmobilecribs.com to compete with other players. Colorful visual
effects and the hottest beats make this an entertaining action puzzle game
with lots of street attitude. MTV Cribs will be available on major wireless
carriers beginning in November.
Collapse! Chaos: A mobile adaptation of Real's original award-winning
casual game hit on the PC, SuperCollapse! 3 is part of one of the
best-selling casual game franchises ever. This fun, addicting puzzle game
tests players' block-busting skills in 40 unique levels and six game modes.
Collapse! Chaos will be available on major wireless carriers beginning in
December.
Real is uniquely positioned to provide these games for consumers on two
screens, drawing upon its rich experience in casual games and transitioning
successful PC titles onto the mobile handset. With its proprietary EMERGE
development platform, RealArcade Mobile can port games in its catalog to a
new handset faster than any other company in the mobile games space. With a
growing catalogue of more than 40 games, RealArcade Mobile currently
supports more than 800 handsets.
Real will be showcasing a selection of its services in booth number 933
at CTIA WIRELESS I.T. & Entertainment(R), October 23-25, 2007.
ABOUT REALNETWORKS
RealNetworks, Inc. delivers digital entertainment services to consumers
via PC, portable music player, home entertainment system or mobile phone.
Real created the streaming media category in 1995 and has continued to lead
the market with pioneering products and services, including: RealPlayer(R),
the first mainstream media player to enable one-click downloading and
recording of Internet video; the award-winning Rhapsody(R) digital music
service, which delivers more than 1 billion songs per year; RealArcade(R),
one of the largest casual games destinations on the Web; and a variety of
mobile entertainment services, such as ringback tones, offered to consumers
through leading wireless carriers around the world. RealNetworks' corporate
information is located at http://www.realnetworks.com/company.
RealNetworks, RealArcade, Rhapsody, RealPlayer and the Real logo are
trademarks or registered trademarks of RealNetworks, Inc. or its
subsidiaries. All other trademarks, names of actual companies and products
mentioned herein are the property of their respective owners.
SOURCE RealNetworks, Inc.
 back to top
Related links:
http://www.realnetworks.com
CONTACT:
Jennifer Humiston of SHIFT Communications for
RealNetworks, +1-617-779-1812, jhumiston@shiftcomm.com; or
Tiffany Dunning of RealNetworks, +1-206-892-6733,
tdunning@real.com
|
