Catalina Marketing Italia Signs Roll-out Contracts with SMA Supermercati and Finiper

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Catalina Marketing Italia Signs Roll-out Contracts with SMA Supermercati and Finiper
         - New Contracts Also Include Pilot Agreement with NovaCoop -

    ST. PETERSBURG, Fla., Oct. 24 /PRNewswire/ -- Catalina Marketing Europe, a
division of Catalina Marketing Corporation (NYSE: POS), has announced that
Catalina Marketing Italia, the Italian subsidiary formed last year, has signed
roll-out contracts with SMA Supermercati and Finiper for the in-store media
network (Checkout Coupon), known as Magic Market in Italy.
    SMA Supermercati will install all its company-owned stores made up of
30 hypermarkets and 158 supermarkets. Additionally, SMA Supermercati will
extend the Network into its more than 100 larger franchised stores. Finiper
will install the in-store media network in its 19 hypermarkets and has also
signed a contract for Retail Direct Online (RDOL). Finiper selected Catalina
Marketing's RDOL product for data collection, data warehousing and analysis to
support its targeted loyalty marketing programs.
    "We are excited to have earned the commitment to roll out our in-store
services with these two leading Italian retailers. This marks the beginning of
our expansion phase in Italy," said Mike Bechtol, President of Catalina
Marketing Services Worldwide.  "We are pleased that our pilots have proved our
business and operating models work for Italian retailers, manufacturers and
consumers. We look forward to bringing one-to-one communication on a mass
scale to another European country."
    In addition to the SMA Supermercati and Finiper roll-outs, NovaCoop has
signed a contract to pilot the Catalina Marketing Network. NovaCoop has a long
tradition in customer satisfaction and customer care, and has recently started
loyalty card programs for its members. The in-store media network pilot will
be operational by the end of October.
    "We believe the relationship with Catalina Marketing will offer to
NovaCoop a powerful and flexible medium that will enable us to communicate in
an innovative way with our customers," said Italo Bignoli, NovaCoop Sales
President. "We continue to look for new tools to reach customers in the stores
and offer them targeted promotions and services."
    NovaCoop owns 66 stores representing more than $470 million in annual
revenue. NovaCoop is the northern regional distribution center of Coop Italia,
the top retail chain in the country. Coop Italia owns more than 1,200
supermarkets and 45 hypermarkets across the country with more than $8 billion
in revenue.
    SMA Supermercati is the supermarket division of Rinascente Auchan Group,
which is 51 percent owned by IFIL (FIAT group). It owns 188 stores including
supermarkets and superstores (under the SMA, SMA Superstore, Cityper banners)
and covers more than 600 franchised stores. Finiper Group is the fastest
growing Italian retailer and the leading operator in the hypermarket
(superstores) format.  The founder and owner of the chain is also president of
the Carrefour-GS Group Italy, a Finiper strategic alliance. The Carrefour-GS
small supermarkets division (600+ franchised supermarkets with the banner
DiperDi) is also running a pilot with Catalina Marketing Italia for the in-
store media network.
    Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers.  The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions.  Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.

    Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
http://www.catmktg.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/113439.html
CONTACT:
Carolyn Mahoney Lopez, Director of Corporate
Communications of Catalina Marketing Corporation,
+1-714-254-6783, or carolyn.lopez@catalinamarketing.com