Price-Impact Supermarket Chain to Join Los Angeles City Councilman
Edward Reyes in Ceremony to Dedicate New Shopping Plaza
LOS ANGELES, Oct. 24 /PRNewswire/ -- Food 4 Less, the nation's largest
price-impact supermarket chain, continues to make good on its promise to bring
the finest in quality and variety at everyday low prices to inner-city Los
Angeles. The Compton-based supermarket company will celebrate the opening of
its newest price-impact, warehouse-format store in Los Angeles' downtown
Westlake District on Wednesday, November 14 at 8 a.m.
The new 57,500 square-foot Food 4 Less is located at 1700 West 6th Street
in Los Angeles. It is one of the anchors of the new Wilshire-Union Center,
which is the Westlake District's first major retail development in more than
40 years. The new store will be open to serve customer needs daily from
6 a.m. to 12 midnight.
"We are very pleased to cast a vote of confidence in Los Angeles' Westlake
District with this major investment in the community," said Food 4 Less
President Dave Hirz. "Our new store is bringing sorely needed shopping
convenience, services and jobs to a neighborhood that has been underserved.
At the new Wilshire-Union Center Food 4 Less, our goal is to offer our
customers the best selection and the highest quality foods at exceptional
value."
In anticipation of the opening of the new Food 4 Less, the supermarket
chain will participate in a dedication ceremony for the Wilshire-Union Center
at 10 a.m. on October 25. In addition to Food 4 Less, the shopping center
will feature a Home Depot and a Rite Aid drug store. Los Angeles City
Councilman Edward Reyes will join the developer and company representatives
for the dedication ceremony.
The new Food 4 Less store will be the first supermarket to open in the
Westlake District in more than two decades. The store is expected to help
boost the area's economic vitality and attract additional residential and
commercial development.
More than 100 full-time and part-time members will be employed at the new
store. About 60 staff members will be newly hired from the community and
40 are transferring from existing Food 4 Less stores in Los Angeles. The
transferred Food 4 Less members will be replaced in their previous stores by
an equal number of new-hires from the community.
To make customers feel at home, the majority of employees at the new
Food 4 Less store will be bilingual.
Featuring a state-of-the-art store design, the new Wilshire-Union Center
Food 4 Less will offer supermarket quality with a diverse selection of
products, destination departments and customer services -- all at the lowest
prices in town.
"We are very excited about the opportunity to open our newest Food 4 Less
store in the Wilshire-Union shopping center," said Hirz. "We look forward to
introducing Food 4 Less' special brand of friendly service to the community.
We're sure that customers will enjoy the great selection of groceries, as well
as all of the added services we will be offering at our new store."
Shoppers visiting the new store will discover high quality fresh fruits
and vegetables, meats and poultry, and a grocery department stocked with
thousands of products at Food 4 Less' low everyday prices. They will also
enjoy the store's large club pack section and famous "Wall of Values,"
featuring many name-brand items at special low prices.
In the spirit of offering shoppers a true, one-stop shopping experience,
the new Wilshire-Union Center Food 4 Less will also feature several specialty
departments, including a fresh deli/bakery with a delicious selection of deli
meats and cheeses, party trays, freshly-baked breads and decorated cakes.
There will also be a hot foods area offering fresh-from-the-oven,
ready-to-serve roasted chicken.
In addition, the new store will boast a unique Mexican-style "Carniceria"
full-service meat and seafood department. This full-staffed department will
feature a large selection of fresh meats, poultry and seafood.
To round out the one-stop-shopping experience, the store will stock an
extensive selection of competitively priced office supplies, pet products,
small appliances, and automotive supplies.
To serve customers, the store boasts 10 checkstands and offers a wide
range of special services, including postage stamps, motorized shopping carts
for shoppers with mobility impairments and specially designed shopping carts
with infant carriers. The modern store also features state-of-the-art
equipment, energy-efficient lighting and environmentally safe refrigeration.
Wilshire-Union Center shoppers are sure to enjoy veteran Food 4 Less Store
Director Carlos Tapia, who has been with the company for more than 20 years.
Tapia has managed several Food 4 Less stores in Los Angeles. He most recently
managed a Food 4 Less in Highland Park.
"I'm thrilled about the great opportunity I have been given to manage the
new Wilshire-Union Center store. This store offers everything and more of
what customers are looking for in a supermarket," said Tapia. "We are eager
to serve the needs of our customers and to be the best supermarket in the
area."
In celebration of the store's grand opening, the company's non-profit arm,
The Ralphs/Food 4 Less Foundation, is joining with other businesses in the new
Wilshire-Union Center, including Home Depot and Rite Aid, to provide a joint
$4,500 donation to the Los Angeles Chapter of the American Red Cross.
Hirz welcomed the opportunity to assist the community.
"We believe in being an active and supportive member of the community," he
said. "It is our intention to be a good corporate citizen in the Westlake
District. We are open to new ways to meet community needs and to participate
in community initiatives."
In addition to the grand opening celebration for the Wilshire-Union
Center, Food 4 Less will hold its own grand opening event to mark the opening
of its new store on November 14.
"The Food 4 Less family is very pleased to be opening our newest
supermarket in the Westlake District of Los Angeles," said Hirz. "We invite
residents to come out and see our newest store when it opens on November 14.
We are committed to providing superior customer service and look forward to
serving the community for many years to come."
Food 4 Less operates 108 price-impact, warehouse-style stores under the
banners Food 4 Less in Southern California and Las Vegas, Nevada, and Foods Co
in Northern California, from its headquarters in Compton, California.
Food 4 Less is a division of The Kroger Co., (NYSE: KR), one of the nation's
largest retail grocery chains, headquartered in Cincinnati, Ohio.
For further information, please contact Terry O'Neil of Food 4 Less
Price-Impact Stores, +1-310-884-4680.
SOURCE Food 4 Less
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Company News On-Call:
http://www.prnewswire.com/comp/732950.html
CONTACT:
Terry O'Neil of Food 4 Less Price-Impact
Stores, +1-310-884-4680
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