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The Florida Seals Hockey Team to be Featured on 2006-2007 Central Florida Edition of The Real Yellow Pages(R) from BellSouth

Approximately 973,421 Copies to be Distributed to Central Florida Residents
                               and Businesses

    CELEBRATION, Fla., Oct. 24 /PRNewswire/ -- The Florida Seals Hockey
Team is featured on the 2006-2007 Central Florida edition of The Real
Yellow Pages from BellSouth. Delivery begins this month and will continue
for approximately the next four weeks. The area's leading yellow pages
directory from BellSouth estimates delivery of more than 970,000 copies of
the Central Florida edition over the next year. The Central Florida H-Z
directory includes information on Orange, Seminole and Osceola counties.
    A poster-size directory cover was on display for its first public
appearance at the Florida Seals Open House and Treasure Hunt on Saturday,
October 21st at the Silver Spurs Arena.
    "We are very excited that the Florida Seals will be represented on the
2006-2007 edition of The Real Yellow Pages. It is a great opportunity to
showcase the Seal's upcoming season, as well as their Open House which will
take place at the Silver Spurs Arena," said Judy Spencer, manager for
BellSouth Regulatory and External Affairs in Florida.
    "The Florida Seals are honored to be featured on BellSouth's Yellow
Pages directory. We look forward to our partnership with The Real Yellow
Pages," said Bryan Elliott, general manager for the Florida Seals.
    "Just as consumers' preferences for how they locate local business
information has changed, so have BellSouth's tools for finding information.
From our print directories, to the Internet, consumers have a choice of how
they 'let their fingers do the walking' when searching The Real Yellow
pages," said Spencer.
    YELLOWPAGES.COM(TM) from BellSouth is a leading online yellow pages.
With more than one billion searches expected in 2006, the YELLOWPAGES.COM
network, including Yahoo! Yellow Pages, AOL Yellow Pages and
Switchboard.com, is another way BellSouth connects savvy business people to
consumers looking to make a purchase. Information is available at
http://www.YELLOWPAGES.COM.
    About BellSouth Advertising and Publishing
    BellSouth Advertising & Publishing Corporation (BAPCO) is a leading
provider of Yellow Pages in the Southeast. BAPCO publishes 68 million
copies of the print Yellow Pages in more than 500 editions in the
nine-state BellSouth region. Users referred to The Real Yellow Pages(R)
from BellSouth approximately 1.6 billion times in 2005 and approximately
one billion annual searches on the YELLOWPAGES.COM Network
(http://www.yellowpages.com) are expected in 2006. The Real Yellow Pages is
a powerful information resource, linking buyers and sellers, with
approximately 85 percent of consumers who reference the directories' most
frequently used headings making a purchase based on their findings.
    FOR A JPEG COPY OF THE COVER, PLEASE CONTACT ED PATTERSON AT
ED.PATTERSON@BELLSOUTH.COM OR 404-213-3106


SOURCE BellSouth




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Related links:
  • http://www.YELLOWPAGES.COM
  • http://www.bellsouth.com/
  • http://www.prnewswire.com/comp/095650.html/
    CONTACT:
    Ed Patterson of BellSouth, +1-404-213-3106,
    or ed.patterson@bellsouth.com; or Bryan Elliott, Florida Seals
    General Manager, +1-407-343-7825 ext 4152,
    Belliott@floridaseals.com