Upgrades Power E*TRADE Pro and Unveils Exchange-Traded Funds (ETF) Center
Complete With 2-second Execution Guarantee on ETF trades
NEW YORK, Oct. 25 /PRNewswire-FirstCall/ -- E*TRADE Securities LLC, a
wholly-owned subsidiary of E*TRADE FINANCIAL Corporation (NYSE: ET), today
unveiled key enhancements to its retail brokerage offering. The enhancements
include an upgrade to Power E*TRADE Pro, an advanced trading platform for
active traders with direct access to three ECNs and the NYSE, and the launch
of its Exchange-Traded Funds (ETF) Center, a complete online ETF resource with
a 2-second execution guarantee on ETF trades.
"From mass affluent to main street to active trader, E*TRADE Securities'
success is driven by our ability to provide custom solutions for each customer
segment," said Lou Klobuchar, chief brokerage officer and president, E*TRADE
Securities LLC. "While we continue to broaden our offerings in each customer
segment, today's announcement underscores our heritage in the active trader
space, and the advances we've made in delivering solutions for each of the
distinct profiles within the active trader segment."
Designed for Power E*TRADE customers who trade more than 50 times per
month and demand advanced, ultra-fast trading tools, the Power E*TRADE Pro
upgrade provides these "hyper" active traders with a host of new capabilities
on a direct access, desktop trading platform with no additional platform fees:
-- Fully customizable platform and upgraded navigation to personalize the
experience
-- Intra-Day Profit and Loss (P&L) Tracker, allows daily P&L activity to
be viewed in real-time, allowing customers to better control their
portfolios throughout the day
-- Dow Jones streaming news where customers can see 3,500 headlines and
stories a day as a helpful tool to research investment opportunities
-- Direct access to three ECNs and the NYSE, Nasdaq Level II quotes and
streaming real time quotes and charts
-- Dedicated team of Power E*TRADE active trader specialists for quick
service and support
Expected by the end of October 2004, Power E*TRADE customers will be able
to trade options on the Power E*TRADE Pro platform. Customers will also have
access to streaming options chains. "E*TRADE Securities provides one of the
most extensive options offering within the industry, complete with competitive
pricing. This approach demonstrates our single-minded pursuit to dominate
this space," said Klobuchar.
Ranked #1 in the "Hyper-Active" trader segment by Watchfire GomezPro
based on low-cost trading, simple interface and outstanding site performance
since the 3rd quarter of 1999, Power E*TRADE is a premium service tier for
customers who make 9+ trades/month. It offers one of the most complete
solutions for active traders available today, providing three advanced trading
platforms for equity and options trading:
-- Power E*TRADE Pro upgrade: a free, proprietary, direct-access software
application available to active traders who seek a customizable trading
platform that is capable of executing commands at ultra-fast speeds
-- Market Trader: a web-based trading platform with streaming quotes and
news, Nasdaq Level II quotes, and advanced charting and analytics all
integrated onto a single web page
-- http://www.etrade.com: the point of entry for active traders, serious
investors and main street customers on the Web, providing quick and
easy access to trading and investing solutions, as well as banking and
lending services
Rounding out E*TRADE Securities' product enhancement efforts, a new ETF
Center was recently launched. The ETF Center provides the tools demanded most
by both active traders and long-term investors and was recently awarded an
"A+" by Corporate Insight's September 2004 e-Monitor Report.
Unique to the industry -- and valued among active traders -- ETF trades
are eligible for E*TRADE Securities' 2-second execution guarantee. The ETF
Center also provides news, educational materials, a cost comparison tool, an
ETF screener, and lists of ETFs (including one that shows ETFs eligible for
options trading). The ETF Center is another example of E*TRADE Securities'
commitment to providing innovative, low-cost trading solutions for its
customers, following on the heels of the 12b-1 Mutual Fund Fee Rebate Program
and the recent lowering of proprietary stock index fund expense ratios.
To learn more about E*TRADE Securities' products, services and investment
solutions for active traders and serious investors, visit http://www.etrade.com.
About E*TRADE FINANCIAL
The E*TRADE FINANCIAL family of companies provide financial services
including brokerage, banking and lending for retail, corporate and
institutional customers. Securities products and services are offered by
E*TRADE Securities LLC (Member NASD/SIPC). Bank and lending products and
services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or
its subsidiaries.
Important Notice
E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo is a registered trademark
or trademark of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, the activity of customers and assets held at the institution,
seasonality, the development and enhancement of products and services,
competitive pressures (including price competition), system failures, economic
and political conditions, changes in consumer behavior and the introduction of
competing products having technological and/or other advantages. Further
information about these risks and uncertainties can be found in the
information included in the annual reports previously filed by E*TRADE Group,
Inc. or E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including
information under the caption "Risk Factors") and quarterly reports on Form
10-Q.
CONTACT: media, Pam Erickson, +1-617-296-6080, or
pam.erickson@etrade.com, or investors, Adam Townsend, +1-703-236-8719, or
adam.townsend@etrade.com, both of E*TRADE FINANCIAL Corporation.
SOURCE E*TRADE FINANCIAL Corporation
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Related links:
http://www.etrade.com
CONTACT:
media, Pam Erickson, +1-617-296-6080, or
pam.erickson@etrade.com, or investors, Adam Townsend,
+1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
FINANCIAL Corporation
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