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Iams Establishes Emergency Assistance Helpline for Southern California Pet Parents

    IRVINE, Calif., Oct. 25 /PRNewswire/ -- Iams supports Southern
California shelters and rescues with pet food relief through San
Diego-based partner Helen Woodward Animal Center:
    WHAT:          Pet parents concerned about their animals, or dealing with
                   evacuation-related issues due to the California wild fires,
                   are encouraged to call the Iams Pet Helpline at
                   (800) 508-9275 for important information or to speak
                   directly with a pet wellness professional.

                   Animal care and veterinary health professionals will be
                   available to answer common pet-related questions on topics
                   such as:
                     -- Smoke inhalation
                     -- Evacuation/emergency pet preparedness
                     -- Emergency pet feeding and hydration
                     -- Superficial wound care or other injuries


                   Through its Friends for Life Fund, Iams is donating two
                   9,000 pound shipments of dog and cat food to its partner,
                   the Helen Woodward Animal Center (Rancho Santa Fe, Calif.),
                   to help support the many animal shelters and rescue
                   organizations in and around So. Calif.  Each 9,000 pound
                   shipment is enough food to feed approximately 3,000 pets
                   for seven days. For information on obtaining pet food,
                   shelters and rescues can contact the Helen Woodward Animal
                   Center at (858) 756-4117.

    HELPLINE:      Begins Thursday, October 25, 2007
                   Vet Health Professionals Available: 6 a.m. - 7 p.m. PDT

                   NOTE: Important information will be available through
                   recorded messages for pet owners in need during off hours.
                   Also, pet parents can visit http://www.iams.com for pet
                   health and wellness information and
                   http://www.iamsfriendsforlife.com for more information
                   about disaster relief and donation opportunities.

     INTERVIEW
     OPPS:              -- Mike Arms, President and Executive Director, Helen
                           Woodward Animal Center
                        -- Dr. Bernadine Cruz, Orange County, Calif.,-based
                           Veterinarian, Iams Pet Wellness Council


     CONTACT:
     Gregg Goldsholl
     PainePR
     (646) 342-2286
     ggoldsholl@painepr.com


SOURCE Iams




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Related links:
  • http://www.iams.com
    CONTACT:
    Gregg Goldsholl of PainePR, +1-646-342-2286,
    ggoldsholl@painepr.com, for Iams