PROVIDENCE, R.I., Oct. 26 /PRNewswire/ -- For the first time ever, the
play side of optical discs will carry text and graphic images. MediaCoat(TM),
the breakthrough system from Spectra Systems Corporation, allows for the
application of high-resolution graphics, text, alpha-numerics and barcodes on
the play side of discs. Digital Valley, one of Europe's technology leaders in
media replication, is producing the first MediaCoated discs using equipment
from Singulus Technologies AG, proprietary MediaCoat materials from Spectra
Systems Corporation and Advanced Reproductions Corporation's photo-masks.
Video Futur, France's largest DVD rental franchise will be Digital Valley's
first customer to MediaCoat their logo on the play side of their discs.
MediaCoat unlocks the potential for placing targeted advertising messages
that are certain to be noticed on the play side of motion picture, music,
gaming and software discs. For the first time, artists and recording studios
will be able to mark both sides of the DVD Plus and DualDisc formats with
pictures, text and graphics. In addition to providing pictures and words for
discs, MediaCoat has been found to improve the durability of discs, creating
superior scratch resistance. MediaCoat is compatible with all pre-recorded
optical media formats and industry specifications, including DualDiscs, DVD
Plus, and all CD and DVD formats.
The MediaCoat system consists of Spectra Systems' proprietary formulations
for disc coating, Singulus Technologies MediaCoat module equipment designed
for seamless machine integration, and Advance Reproductions' high quality
quartz photo-masks for capturing images and placing high resolution images,
graphics and text on the discs.
Spectra Systems will sell proprietary MediaCoat coatings and licensing
opportunities to Digital Valley and Singulus Technologies will supply
replication machines modified for MediaCoat application on both DVD Plus discs
and other CD and DVD formats. Dr. Nabil Lawandy, Spectra's CEO, said,
"Digital Valley represents the ideal first adopter of this technology as they
have already demonstrated the ability to successfully market new disc
technologies. MediaCoat now allows for full labeling on each side which will
be much more favorable to recording artists and consumers. Along with
labeling, MediaCoat creates an array of new opportunities for content owners
including advertising and marketing on the previously unused play sides. We
are excited to see what further opportunities this cutting-edge technology
will inevitably bring to Spectra."
Mr. Al Fetouhi, President of Digital Valley, commented on the relationship
saying, "We are very excited to have a new play side feature that adds further
value to our existing products and offers our customers full labeling options
and unique marketing capabilities, particularly for double sided media where
no alternatives exist today."
About Digital Valley
Digital Valley was the first replicator in Europe to produce DVD Plus
discs commercially. Now in high demand, DVD Plus discs are being manufactured
exclusively by Digital Valley at their manufacturing plant in Val de Reuil,
France.
Originally a VHS duplicator, Digital Valley produced their first DVD discs
in September 2003. A solid base of quality products coupled with a strong
management team and the courage to develop innovative production processes,
Digital Valley has grown rapidly in the last year to become a significant
player in the European market.
For more information about Digital Valley visit:
http://www.digitalvalley.fr
About Spectra Systems
Spectra Systems Corporation, headquartered in Providence, RI is a market
driven company that is changing the way businesses mark, sense, track and
authenticate their products from production line to point of purchase. Its
cross-platform technologies, based on advanced materials and proprietary
hardware and software systems, offer an integrated approach that provides
customers with complete solutions. For more information about Spectra visit:
http://www.spsy.com
Contact:
Spectra Systems Corporation
Heidi Porrazzo
Marketing Specialist
401-274-4700 x3008
hporrazzo@spsy.com
SOURCE Spectra Systems Corporation
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Related links:
http://www.spsy.com
http://www.digitalvalley.fr
CONTACT:
Heidi Porrazzo, Marketing Specialist of
Spectra Systems Corporation, +1-401-274-4700 ext. 3008,
hporrazzo@spsy.com
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