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Hertz Raises The Bar -- Again

Rental Leader Launches Industry First, Allowing Renters to Reserve a Range of
          Cars and SUVs by Brand and Model as Part of #1 Club Revamp

    PARK RIDGE, N.J., Oct. 26 /PRNewswire/ -- The Hertz Corporation announces
several enhancements to Hertz #1 Club, Hertz' industry-leading, no-cost
expedited reservation and rental program, including a long-awaited industry
first: the ability to select and reserve brands and models of specific cars
and SUVs at 23 major airports across the United States.  The "brand and model"
reservation program launches initially in 12 vacation destination airports in
Florida and California with 11 additional airports coast-to-coast to be added
during 2005.
    "Hertz #1 Club has always provided customers with an expedited reservation
and rental process," commented Brian Kennedy, Executive Vice President,
Marketing and Sales for Hertz.  "However, our research has shown that many
vacationing customers want the ability to select specific brands and models of
vehicles, as we have been offering through the Hertz Prestige Collection of
luxury vehicles since 2001.  With the new enhancements to #1 Club, customers
are now able to choose between a traditional 'car class' reservation or, now,
a specific brand and model vehicle at no extra cost, proving that, once again,
Hertz responds to ensure that our customers receive the service and cars they
want and expect."
    Beginning December 1, 2004, Hertz #1 Club members, including #1 Club and
#1 Club Gold, making reservations for rental pick up after January 1, 2005 via
http://www.hertz.com or through the company's toll-free reservation number,
1-800-654-3131, for weekend or weekly rentals, will be able to take advantage
of the brand and model choice for specific mid-size, full-size, sporty, and
premium cars, and SUVs.

    Additional upgrades to Hertz #1 Club include:
    -- discounts on child seats,
    -- no extra additional driver charge for spouses/domestic partners of the
       #1 Club customer; and
    -- a special "Members Only" discount for each reservation and promotional
       offers for weekly and weekend rentals sent by email to #1 Club members.

    Other Hertz #1 Club perks include:
    -- a faster reservation process,
    -- faster rental pick-up at more than 50 airport locations in the US, and
    -- members may earn Hertz #1 Awards(R) Points that may be redeemed for
       Hertz free rental day certificates (see footnote).

    Hertz #1 Club, established in 1972, offers customers speed, savings and,
now, selection! Membership is free and is available worldwide.

    For more information about Hertz or Hertz #1 Club, visit Hertz on the web
at http://www.hertz.com or call, toll-free 1-800-654-3131.

    Hertz operates from approximately 7,200 locations in more than 150
countries worldwide.

    #1 Club Make and Model Reservability Locations available January 1, 2005:

    Florida:    Orlando
                Miami
                Fort Lauderdale
                Tampa
                West Palm Beach
                Fort Myers

    California: Los Angeles
                San Francisco
                Oakland
                San Diego
                Orange County
                Ontario

    Makes and Models Available for Reservations:

     Mid-Size         Mazda6
     Special Sporty   Mustang Coupe
     Full-Size        Taurus
                      Camry
     Premium          Grand Marquis
                      Buick LaSabre
     SUV:             Explorer
                      Expedition

    ** Hertz #1 Club members must be a resident of the US, Canada, Puerto
Rico, or St. Thomas, USVI to collect and redeem Hertz #1 Awards points.


SOURCE The Hertz Corporation




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    CONTACT:
    Pamela Johnston, +1-212-629-8445,
    Pamela@pjinc.net; or Paula Stifter, +1-201-307-2824,
    Pstifter@hertz.com, for Hertz Corporation