GoQubic.com Launches, Accepts Character Shoes, Packs and Accessories
Pre-orders
BEAVERTON, Ore., Oct. 26 /PRNewswire/ -- Lego(R) company's exclusive North
American licensee for Bionicle footwear, backpacks and caps, today announced
that one of the industry's top-selling and most prized character footwear and
backpack brands returns to retail for the first time since 2003 on
November 1, 2004.
Just in time for the holidays, Qubic releases the first in a series of new
and collectible Bionicle footwear, pack and accessories that arrives at
Nordstrom retail stores nationwide, Nordstrom.com, Bionicle.com, Lego.com,
GoQubic.com (all products, descriptions and features are highlighted at
GoQubic.com, Qubic's newly unveiled Web site where pre-orders are being
accepted), as well as children's specialty stores nationwide November 1 for
this limited, pre-launch. The reintroduction of BIONICLE footwear and pack
lines also coincides with the release of the all-new movie BIONICLE 2: LEGENDS
OF METRU NUI, which premiered only on DVD and video October 19th.
With a broader Bionicle character merchandise offering slated for spring
2005, Qubic's pre-holiday release includes:
-- Toa Metru Nui Mask Shoe (Suggested Retail $40)
-- Metru Nui Whenua Mask Pack (Suggested Retail $30)
-- Metru Nui Vakama Mask Pack (Suggested Retail $30)
-- Toa Day Pack (Suggested Retail $20)
-- Toa Metru Collectibles Mask Two-Pack (Suggested Retail $5)
Qubic's Bionicle children's footwear launches with a series of
interchangeable and collectible Bionicle accessory character masks designed to
attach to both a series of four new backpacks and shoes, each of which are
sold separately. The shoe and pack collection is designed to help expand
kids' imaginations while delivering interactive and entertaining toys for
their feet and backs.
Bionicle by Qubic footwear is inspired by the popular, imaginary Mata Nui
legend. Bionicle is a story for children about good versus evil involving a
group of six masked heroes who inhabit an imaginary island (more information
on the Bionicle legend is available at http://www.bionicle.com).
The Bionicle toy franchise is considered one of the first truly
interactive action figure toys, featuring interchangeable parts, complete
story lines, and role-play activities for children. In its design of
innovative footwear and backpacks, Qubic built upon the interactive nature of
Bionicle legend by drawing its holiday and spring 2005 line from among 21 new
characters in Bionicle's Book 3 Metru Nui features for 2004-2005.
Despite a successful run when the first Bionicle footwear was introduced
in 2002-2003, the Bionicle licensee was abandoned after the company
manufacturing the product found it an improper fit for its sports brand
profile. The Bionicle action figure line later became one of top three in
sales in the U.S. in 2003. Qubic secured the license in April 2004.
Qubic, L.L.C., founded in 2004, is the brand licensing division of Tripod,
L.L.C. Located in Beaverton, Oregon, Qubic operates a sales, distribution,
and supply chain network to execute licensed product opportunities for Tripod,
a marketing, design, and engineering firm in the athletic footwear and apparel
industry. The Bionicle brand November 2004 re-launch is Qubic's initial foray
into the licensed product category. More Metru Nui character footwear, pack
and accessory merchandise will arrive in the first quarter of 2005, including
new hats, slides (injected sandals), shoes and packs inspired by the new
Spring 05 Toas.
SOURCE Qubic, L.L.C.
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Related links:
http://GoQubic.com
CONTACT:
David Williams, President of Qubic, L.L.C.,
+1-503-645-5163
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