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Mattel Chairman and CEO Speaking at Morgan Stanley Global Consumer Conference 2004

           - Presentation Will Be Webcast Live on Mattel Website -

    EL SEGUNDO, Calif., Oct. 26 /PRNewswire-FirstCall/ -- Robert A. Eckert,
Mattel's (NYSE: MAT) chairman and chief executive officer, will be presenting
during the Morgan Stanley Global Consumer Conference on Thursday, November 4,
2004.  Eckert is scheduled to present for approximately 45 minutes beginning
at 9:30 a.m. (Eastern).
    Eckert's portion of the two day event will be webcast live on the
"Investors & Media" section of http://www.mattel.com.  To listen to the presentation,
logon to the website at least 15 minutes early to register, download and
install any necessary audio software.  An archive of the presentation may be
accessed beginning two hours after the completion of the live presentation.
No other segments of the conference will be webcast on the Mattel website.

    About Mattel
    Mattel, Inc. is the worldwide leader in the design, manufacture and
marketing of toys and family products.  The company's best-selling brands
include Barbie(R), Hot Wheels(R), Fisher-Price(R) and American Girl(R).  With
headquarters in El Segundo, California, Mattel has offices and facilities in
36 countries and sells its product in more than 150 nations throughout the
world.  The company's website can be found at http://www.mattel.com.


SOURCE Mattel, Inc.




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  • http://www.mattel.com
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    CONTACT:
    Media, Lisa Marie Bongiovanni,
    +1-310-252-3524, LisaMarie.Bongiovanni@mattel.com, or Securities
    Analysts, Dianne Douglas, +1-310-252-2703,
    Dianne.Douglas@mattel.com, both of Mattel, Inc.