Horror Movie Classics Halloween and Night of the Living Dead
Exclusively Available Through Lagardere Active North America
NEW YORK, Oct. 26 /PRNewswire/ -- With Halloween right around the corner,
Lagardere Active North America (LANA) is bringing fright to mobile phones with
two horror movie classics -- Halloween and Night of the Living Dead. The
exclusive license will allow users to download everything from wallpaper and
video clips, to logos and video ringers on your cell phone from these scary
movies. For all horror movie buffs, exclusive content (available for only a
few months) include wallpaper of zombies walking in the night from Night Of
The Living Dead, as well as wallpaper of the famous pumpkin and knife poster
and the classic theme song to Halloween. Cellphone carriers Cingular,
Sprint/Nextel, T-Mobile, and Boost Mobile will distribute the unique offering.
This exclusive Halloween content marks the kick-off of LANA's seasonal
offering. With the changing months, LANA will make available the best content
for all seasons. "We have found a considerable consumer desire to personalize
their phone using seasonally-themed content, but a dearth of creative and
exciting product in the marketplace," explains LANA CEO, Julien Mitelberg. "We
are continuing to set a higher standard and you can bet that Christmas will
never be the same."
Hot off the heels of launching BlingTones and its Latin sister brand
BarrioMobile(TM) and crunking phones with video game Crunk Golf featuring
"King of Crunk" Lil Jon, this exclusive offering is another extension to the
popularity of the exclusive and original mobile content available through
LANA. Current portfolio/roster includes exclusive music produced and created
by some of hip-hop's biggest artists and producers including Lil Jon, Tego
Calderon, Pitbull, Q-Tip, RockWilder, Vidal & Dre, and more.
Blingtones(TM) launched in September of 2004 as the world's first wireless
record label and has sold over 4.5 million downloads in that time.
BlingTones(TM) represents the next level in the ringtone phenomenon, bringing
exclusive and original content to cellphone users including music, wallpaper,
voice ringers, ringbacks, images, video, etc.
Lagardere Active North America (LANA) is the U.S. division of Lagardere
Active Broadband, the new media subsidiary of Lagardere SCA. LANA, which
launched operations in January 2004, creates branded content for cellphone
subscribers. In addition to BlingTones(TM), LANA created BarrioMobile(TM), a
sister brand serving the Latin community by providing cellphone users with
exclusive ringtones in popular latin genres ranging from Reggaeton and Hip-Hop
Latino to Dance and Rock en Espanol. LANA, in collaboration with sister
company Hachette Filipacchi Media U.S., a leading special interest magazine
publisher and has also launched Car and Driver Mobile, ELLE and ELLE Girl
Mobile and based on Hachette's successful brands.
SOURCE Lagardere Active North America
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CONTACT:
Simone Smalls, simone@susanblondinc.com, or
Tamar Juda, tamarj@susanblondinc.com, both of Susan Blond, Inc.
for Lagardere Active North America, +1-212-333-7728 x118
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