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E.piphany Announces the E.piphany(R) 6.5 CRM Software Suite

   E.PIPHANY LOGO
E.piphany, Inc. logo. (PRNewsFoto)[TK]
SAN MATEO, CA USA
    New Modular Applications Blend Marketing, Sales and Service Processes

    SAN MATEO, Calif., Oct. 27 /PRNewswire-FirstCall/ -- E.piphany, Inc.
(Nasdaq: EPNY), a full-suite provider of customer relationship management
(CRM) solutions, today announced the latest version of its award-winning
E.6(TM) software suite, E.piphany(R) 6.5.  Built on the industry's most
modern, Java 2 Enterprise Edition (J2EE) service-oriented architecture, the
E.piphany 6.5 software suite delivers a new family of CRM applications that
blend marketing, sales and service functions, enabling businesses to deliver a
consistent, positive customer experience across the enterprise.  The release
of the E.piphany 6.5 software suite also introduces the E.piphany Customer
Relationship Backbone, which offers enterprises the ability to unify customer
data, customer intelligence, and customer-centric business processes across
all departments, divisions, and systems.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
    "The delivery of E.piphany 6.5 marks a new first in enterprise CRM
solutions," said Phil Fernandez, president and chief operating officer at
E.piphany.  "With the broad new set of component services that we are
delivering on top of the industry's most innovative, J2EE-based architecture,
E.piphany enables companies to deploy modular solutions that seamlessly blend
the functions of marketing, sales and service and can be deployed
incrementally over time.  This approach empowers users to manage all aspects
of the customer relationship in a more intelligent, contextual, and responsive
manner, while at the same time leveraging existing systems and minimizing
total cost of system ownership."

    New functionality being delivered with the E.piphany 6.5 software suite
includes:
    -- Expanded E.piphany Sales software product line:  The E.piphany
       6.5 software suite extends the company's line of sales products to
       include a new E.piphany Telesales software solution, in addition to
       E.piphany Connected Sales, E.piphany Mobile Sales, and E.piphany
       Insight for Sales software applications.  This line of J2EE-based sales
       products is the industry's most innovative and modern set of solutions
       for any sales organization, including direct, phone-based, field, and
       indirect.
    -- New E.piphany Contact Center software solution:  The E.piphany 6.5
       software suite adds support for blended sales and service contact
       centers with the E.piphany Contact Center application, providing full
       lead management and other sales functionality, in addition to customer
       service and support features.
    -- New E.piphany Marketing software applications:  E.piphany extends its
       industry-leading E.piphany Marketing software product line with the
       E.piphany Event-Driven Marketing software application to drive optimal
       interactions with customers that are triggered by various events in the
       customer lifecycle. The E.piphany Marketing Management software
       application, announced earlier this month, provides marketers with the
       ability to manage the planning, development and execution of marketing
       initiatives with unprecedented efficiency.

    "The E.piphany CRM solution supports our strategic goal of being a fully
integrated, customer-centric organization for our international customers,"
said Brian Sweeney, senior vice president and chief marketing officer at CIGNA
International.  "The E.piphany Marketing and Service software will help
optimize our customer interactions by providing integrated self-service
capabilities to our customers, while delivering real-time intelligence to our
agents in the call centers; further ensuring a consistent, positive customer
experience for our international clientele."

    The E.piphany 6.5 software suite also delivers:
    -- The E.piphany Customer Relationship Backbone:  With the E.piphany 6.5
       software solution, E.piphany extends its widely recognized lead in CRM
       technology that leverages a J2EE service-oriented architecture.  The
       Customer Relationship Backbone is a set of J2EE services that enables
       organizations to solve critical data and process integration issues
       across all CRM applications, and to combine the industry-leading
       real-time customer intelligence capabilities of E.piphany software
       products to optimize every customer interaction.
    -- Industry-Leading Scalability:  E.piphany has proven the scalability of
       the E.piphany 6.5 software suite with high-volume scalability
       benchmarks performed with IBM, including a 5,000-seat test of E.piphany
       Sales and Service software products.
    -- Support for IBM DB2 Universal Database, Enterprise Server Edition
       Version 8:  Extending E.piphany's partnership with IBM, the E.piphany
       Marketing software products now support DB2 Universal Database Version
       8, providing unparalleled scalability for the world's largest and most
       demanding data management environments.

    "Service-oriented architectures are breathing new life into CRM by
enabling companies to finally break down traditional information silos, infuse
the organization with real time intelligence and optimize customer
interactions throughout the enterprise," said Kim Collins, research director,
Gartner. "The flexibility of modular applications and J2EE-based platforms
enable companies to get more value out of existing CRM investments by allowing
them to incrementally extend solutions over time with quick deployments that
can return substantial ROI. The result is a CRM solution that can be adapted
to meet changing business needs and IT environments."
    "IBM helps its clients define a CRM strategy and implement value-based
changes to their operating environment. By integrating E.piphany's tools with
DB2, IBM will be able to offer its clients a scalable solution to their
complex data management requirements," said Adam Klaber, partner and global
CRM leader, IBM Business Consulting Services.  "This is a key factor for our
clients looking to respond more quickly to changes in their customer
management processes -- a major building block of an on demand enterprise."

    Pricing and Availability
    The entire E.piphany E.6 product suite will be available concurrently as
part of the release of the E.piphany 6.5 software suite.  General availability
of the E.piphany 6.5 software suite is scheduled for November 14, 2003.  The
E.piphany E.6 software products are sold as a perpetual license with pricing
typically starting at $250,000. Pricing is based on the number of user seats
and the size of the customer base.

    About E.piphany
    The E.piphany(R) E.6(TM) CRM software suite enables global organizations
to align touchpoints, processes and technologies around the customer. Built on
the industry's most advanced, service-oriented architecture, the E.piphany 6.5
software solution creates benefits that cross departments and geographies, and
result in rapid, measurable ROI.  With the E.piphany 6.5 suite of Marketing,
Sales and Service software solutions, every customer interaction is driven by
real-time intelligence, enabling businesses to better understand their
customers and optimize every interaction from both a revenue generation and
customer retention viewpoint. More than 460 companies, including nearly 40 of
the Fortune 100, use E.piphany software products to enhance their customers'
experiences while, at the same time, realizing the companies' business
objectives.  With worldwide headquarters in San Mateo, CA, E.piphany serves
customers in more than 40 countries worldwide. For more information, visit us
at http://www.epiphany.com.

    Safe Harbor Statement
    This press release contains forward-looking statements regarding the
release of E.piphany software products and results that may be achieved using
such products. The success of the products described above and the future
operating results of E.piphany may differ from the results discussed or
forecasted in the forward-looking statements.  Factors that could cause actual
results to differ materially from the forward-looking statements include, but
are not limited to:  delays in the product development cycle; delays in market
and customers' acceptance and implementation of the E.piphany software
products; risks associated with new versions and new products; compatibility
of the E.piphany software products with other software programs; existence of
errors or defects in products; significant current and expected additional
competition; and the need to continue to expand product distribution and
services offerings. These factors and others are described in more detail in
E.piphany's public reports filed with the Securities and Exchange Commission,
such as those discussed in the "Risk Factors" section included in E.piphany's
Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in E.piphany's
prior press releases. E.piphany assumes no duty to update any statements made
in this press release.

    NOTE:  E.piphany and the E.piphany logo are registered trademarks and E6
is a trademark of E.piphany, Inc.  All other trademarks are the property of
their respective owners.


SOURCE E.piphany, Inc.




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  • http://www.epiphany.com
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    CONTACT:
    investors, Todd Friedman, +1-650-356-3934, or
    tfriedman@epiphany.com, or media, Courtney Zoog, +1-650-356-5863,
    or czoog@epiphany.com, both of E.piphany; or Cassie Divine of
    Access Communications, +1-415-844-6248, or cdivine@accesspr.com,
    for E.piphany