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E.piphany Introduces the Customer Relationship Backbone

   E.PIPHANY LOGO
E.piphany, Inc. logo. (PRNewsFoto)[TK]
SAN MATEO, CA USA
E.piphany Unifies Customer Data, Customer Intelligence and Customer Processes
              For More Effective and Manageable CRM Applications

    SAN MATEO, Calif., Oct. 27 /PRNewswire-FirstCall/ -- E.piphany, Inc.
(Nasdaq: EPNY), a full-suite provider of customer relationship management
(CRM) solutions, today introduced the E.piphany(R) Customer Relationship
Backbone, the first and only complete solution for unifying customer data,
customer intelligence and customer processes across all CRM applications. The
E.piphany Customer Relationship Backbone is being offered as part of the
E.piphany 6.5 CRM software suite, also announced today.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
    "In order to optimize every customer interaction, organizations must
rationalize their data, processes and insights about customers across their
entire business infrastructure and make it actionable at the point of
contact," said Michael Trigg, vice president of Product Marketing and Product
Management at E.piphany. "The E.piphany Customer Relationship Backbone was
designed specifically to solve this challenge -- delivering a single view of
the customer, unified customer intelligence, and customer-centric business
processes that leverage, rather than replace, existing front- and back-office
systems."
    The Customer Relationship Backbone (CRB) is a set of J2EE-based services
that enables organizations to solve critical data and process integration
issues across all CRM applications, while utilizing the industry-leading
real-time customer intelligence capabilities of E.piphany software products to
optimize interactions. This combination allows organizations to quickly and
effectively integrate their CRM applications with each other, and with
back-office enterprise applications. Leveraging J2EE and web service standards
for integration, the Customer Relationship Backbone is compatible with
integration software from E.piphany partners such as BEA Systems and IBM.
    "We're thrilled that E.piphany is building out and delivering on their CRB
vision," said Cristina Zanchi, director of Customer & Loyalty Management at
KLM Royal Dutch Airlines. "CRM is one of the top priorities of KLM. We've
chosen E.piphany software applications to manage our customer data and
interactions across all our touch-points. With the release of the E.piphany
6.5 software suite, we believe they are executing and delivering more and more
on our shared vision of enterprise-wide, component-based solutions."
    "With the Customer Relationship Backbone, E.piphany is offering customers
the critical CRM integration services that they need to truly optimize all
customer interactions," said Chet Kapoor, vice president and general manager,
BEA WebLogic Integration, BEA Systems. "When the CRB is used with BEA WebLogic
Platform and BEA WebLogic Integration, the underlying architecture of the
E.piphany 6.5 software solution can provide a powerful foundation to enable
rapid deployments, flexible configurations, and easier system-to-system
integration -- all factors that can drive a lower total cost of ownership."

    Pricing and Availability
    The entire E.piphany(R) E.6(TM) product suite will be available
concurrently as part of the release of the E.piphany 6.5 software suite.
General availability of the E.piphany 6.5 software suite is scheduled for
November 14, 2003. The E.piphany E.6 software products are sold as a perpetual
license with pricing typically starting at $250,000. Pricing is based on the
number of user seats and the size of the customer base.

    About E.piphany
    The E.piphany(R) E.6(TM) CRM software suite enables global organizations
to align touchpoints, processes and technologies around the customer. Built on
the industry's most advanced, service-oriented architecture, the E.piphany 6.5
software solution creates benefits that cross departments and geographies, and
result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing,
Sales and Service software solutions, every customer interaction is driven by
real-time intelligence, enabling businesses to better understand their
customers and optimize every interaction from both a revenue generation and
customer retention viewpoint. More than 460 companies, including nearly 40 of
the Fortune 100, use E.piphany software products to enhance their customers'
experiences while, at the same time, realizing the companies' business
objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves
customers in more than 40 countries worldwide. For more information, visit us
at http://www.epiphany.com.

    Safe Harbor Statement
    This press release contains forward-looking statements regarding the
release of E.piphany software products and results that may be achieved using
such products. The success of the products described above and the future
operating results of E.piphany may differ from the results discussed or
forecasted in the forward-looking statements. Factors that could cause actual
results to differ materially from the forward-looking statements include, but
are not limited to:  delays in the product development cycle; delays in market
and customers' acceptance and implementation of the E.piphany software
products; risks associated with new versions and new products; compatibility
of the E.piphany software products with other software programs; existence of
errors or defects in products; significant current and expected additional
competition; and the need to continue to expand product distribution and
services offerings. These factors and others are described in more detail in
E.piphany's public reports filed with the Securities and Exchange Commission,
such as those discussed in the "Risk Factors" section included in E.piphany's
Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in E.piphany's
prior press releases. E.piphany assumes no duty to update any statements made
in this press release.

    NOTE:  E.piphany and the E.piphany logo are registered trademarks and E6
is a trademark of E.piphany, Inc. All other trademarks are the property of
their respective owners.


SOURCE E.piphany, Inc.




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Related links:
  • http://www.epiphany.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
    CONTACT:
    media, Courtney Zoog of E.piphany,
    +1-650-356-5863, or czoog@epiphany.com; or Cassie Divine of
    Access Communications, +1-415-844-6248, or cdivine@accesspr.com,
    for E.piphany; or investors, Todd Friedman of E.piphany,
    +1-650-356-3934, or tfriedman@epiphany.com