Serious User Engagement for Glam Media, Meebo, What They Play and Large
Publishers
Serious Fun for Bloggers Seeking Relevant, Engaging Content
LOS ANGELES, Oct. 27 /PRNewswire/ -- Digital Hollywood Fall -- Today at
the Digital Hollywood Fall Conference, newly launching Kwanzoo announced
the availability of its quiz-based ad-serving platform with interactive
widgets. Publishers have access to over 50,000 quiz questions -- enabling
them to sell new advertising inventory offering exceptional contextual
relevance, topical content and high user engagement. Kwanzoo's service is
currently being used by Meebo, What They Play and other large publishers.
Campaign click-through rates (CTR) have measured up to ten times higher
than traditional display advertisements. The self-service, interactive ad
widgets can be deployed within minutes and are available now at
http://www.Kwanzoo.com.
A free version of the service is available to bloggers, publishers and
consumers seeking to add fun, timely quiz content to their sites, including
"Election '08", "Halloween Movies" and "Quiz of the Day", at
http://www.kwanzoo.com.
"Serving quiz content on Meebo really came down to two things: Content
our users care about, and effective user engagement. Only Kwanzoo provides
both," said Stephanie Quay, director of business development for Meebo. "We
are excited to collaborate with Kwanzoo." Meebo is the largest open IM
network on the web, with over 72 million unique visitors globally on
Meebo.com and partner sites, according to comScore Media Metrix.
"We're thrilled that Kwanzoo is a beta partner for Glam Media's
application platform, scheduled to launch in November this year," stated
Jennifer Salant, vice president of business development for Glam Media.
With over 700 publishers, and 90 million unique visitors globally, Glam
Media is a comScore Top 10 U.S. Web property and a Top 10 Display Ad
Publisher.
"What They Play is utilizing Kwanzoo's interactive ads to deliver
contextual content and product placement and drive deeper brand engagement
for our community," stated Tom Byron, vice president of marketing for What
They Like Inc. (http://www.whattheyplay.com).
Kwanzoo's service offers the industry's broadest and deepest quiz
content for movies, TV shows, celebrities, video games, sports and music.
Content is tagged for precise targeting and segmentation, such as "Harry
Potter", "Daniel Radcliffe", "Adventure", "2000's" or "Hookups & Breakups".
The service quickly integrates with large advertising networks to deliver
the most relevant and engaging ads at the right time and place.
About Kwanzoo
Kwanzoo offers a new quiz-based ad-serving platform with interactive ad
widgets that delivers serious user engagement for higher advertising
returns. By capturing consumer attention at the right time and place,
Kwanzoo's interactive ads deliver effective product placement and brand
messaging. Visit Kwanzoo.com for serious fun with daily entertainment
quizzes, downloadable quiz widgets and custom quizzes.
SOURCE Kwanzoo
 back to top
Related links:
http://www.Kwanzoo.com
CONTACT:
Kathryn Shantz of Tanjable, +1-415-350-3518,
kathryn@tanjable.com, for Kwanzoo
|
