EasyBloom Plant Sensor Available on Amazon.com, Frontgate.com and
Smarthome.com
SAN FRANCISCO, Oct. 27 /PRNewswire/ -- PlantSense Inc.
(http://www.easybloom.com) today unveiled the EasyBloom Plant Sensor, a gardening
solution that can recommend exactly which plants will thrive in a
particular spot, and diagnoses what is wrong with ailing plants. This marks
the first time this type of horticultural technology has been available to
the general consumer.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081027/SF41624 )
Interest in gardening is on the rise. In 2007, Americans spent over $35
billion on lawn and garden products, the largest increase since 2002
according to the National Gardening Association, yet many would-be
gardeners struggle to keep their plants healthy. The Plant Institute of
America believes that almost a third of all plants die within their first
year of purchase.
"More people are investing in their gardens and growing their own
flowers and vegetables, but it's not easy to keep a plant alive and
thriving," said Matthew Glenn, chief executive officer for PlantSense.
"EasyBloom will allow you to spend more time enjoying your plants and less
time wondering how to keep them alive."
Users place the EasyBloom Plant Sensor anywhere they would like to grow
a plant - indoors or outdoors. Using the same technology NASA used on the
Mars Phoenix Mission, EasyBloom collects environmental data, including soil
moisture, sunlight, moisture and temperature, over a 24 hour period.
Algorithms on the EasyBloom Web site then interpret and analyze the
collected readings against a database of more than 5,000 plants, vegetables
and trees, to recommend exactly which plants will thrive in that particular
spot.
The company has partnered with Ball Horticultural Company, W. Atlee
Burpee and the National Gardening Association to build a database of more
than 5,000 plants that synchronizes with the EasyBloom Plant Sensor. See
release entitled "PlantSense Partners with Ball Horticultural Company, The
National Gardening Association and Accuweather.com."
"The EasyBloom Plant Sensor allows anyone to take advantage of the same
technology used by botanists and master winemakers to ensure horticultural
success," said Dr. Robert Flannery, PlantSense's senior horticulturist. "We
have created a new way to bring the expertise of professionals to the
fingertips of amateur, casual and expert gardeners."
The EasyBloom Plant Sensor includes three modes that help users select
and grow thriving plants:
Recommend: In this mode, EasyBloom will recommend a set of plants that
will thrive in a certain location, and users can narrow the results based
on options like color, size, season, and includes other criteria such as
plants that attract butterflies or that are draught tolerant.
Monitor: EasyBloom diagnoses plants' environment and lets users know if
the temperature is right, whether the soil is draining well and if the
light is optimal for a particular plant.
Water: EasyBloom instantly tells users if a plant needs watering. This
is the ideal mode when you need to water your plants.
"As a result of climate change, rising food and oil prices, and the
desire to live greener lifestyles, a new generation of gardeners is
emerging," said John Stanley, global garden retail expert and industry
analyst. "A product like EasyBloom can eliminate the intimidation factor
for new gardeners and enhance the knowledge of experienced gardeners who
enjoy growing plants for food, pleasure or beauty."
Priced at $59.95, the PlantSense EasyBloom Plant Sensor is available
now at major online retailers including Amazon.com, Buy.com, Frontgate.com,
Burpee.com and Smarthome.com, and beginning November 10, at Orchard Supply
Hardware locations in California. For more information, please visit
http://www.easybloom.com.
About PlantSense
PlantSense was founded in 2006 to take the guesswork and frustration
out of home gardening by bringing the expertise of professionals to the
fingertips of the amateur. The company's first product, the EasyBloom Plant
Sensor, is a smart, Internet-connected device that reveals exactly what
plants will thrive in a specific location. By applying proven, scientific
techniques used by professional winemakers and greenhouse growers,
PlantSense allows anyone to enjoy a beautiful indoor or outdoor garden --
from a single bedroom begonia to a backyard bed of roses. For more
information visit http://www.easybloom.com.
SOURCE PlantSense Inc.
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Related links:
http://www.easybloom.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20081027/SF41624
http://photoarchive.ap.org PRN Photo Desk,
photodesk@prnewswire.com
CONTACT:
Christina Pacelli of Red Consultancy,
+1-415-618-8812, christina.pacelli@redconsultancy.com, for
PlantSense Inc.
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