MALIBU, Calif., Oct. 27 /PRNewswire/ -- Was it Dior? Perhaps Louis
Vuitton or maybe Oscar De La Renta? No, it was Sjobeck, the Malibu-based
laid-back luxury lifestyle fashion line that kept Hollywood talking
following LA Fashion Week. Showcasing its Spring '09 collection, Sjobeck
created an extravagant fashion show with over 600 people in attendance. The
event, held in Santa Monica, CA at the Victorian & Heritage Square on
October 11, has received raved reviews from top buyers, press and oodles of
fashionistas.
Sjobeck's vision of the Malibu lifestyle is portrayed through a
laid-back luxury collection that is both red-carpet-ready and perfect for a
party at the beach house. High-fashion silhouettes became the foundation
for using casual American spun fabrics to drape and create its signature
soft, comfortable, Malibu look. Sjobeck stresses that each garment is 100%
American made.
Sjobeck designers and owners, Garrett Gerson, Shelly Sjobeck, JesseRay
Vasquez and Lani Lupton, drew their Spring '09 inspiration from the
surrounding Malibu culture defined by laid-back attitudes, attire and
lifestyles. The fashion show paralleled this concept with an
extraordinarily large party. The after party lasted into the late hours of
the night and was then taken over to the Viceroy Hotel.
ABOUT SJOBECK:
SJOBECK IS A LAID-BACK LUXURY CLOTHING LINE FROM MALIBU, CALIFORNIA.
THE BRAND ENCOMPASSES THE HIGH-END LIFESTYLE OF AMERICAN FASHION INFLUENCED
BY MALIBU. SJOBECK CAN BE FOUND AT TREND SETTING ESTABLISHMENTS SUCH AS
FRED SEGAL, RON HERMAN, BLACK & BLUE, AND BLUE BIRD IN LONDON.
http://www.sjobeckdenim.com
Contact: JesseRay
Phone: 818-370-0132
E-mail: jesseray@sjobeckdenim.com
SOURCE Sjobeck
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Related links:
http://www.sjobeckdenim.com
CONTACT:
JesseRay of Sjobeck, +1-818-370-0132,
jesseray@sjobeckdenim.com
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