DETROIT, Oct. 29 /PRNewswire/ -- As more people turn to the Internet for
local news, major media outlets in Michigan are expanding online news coverage
to include news releases from PR Newswire.
Crain's Detroit Business, a weekly source for financial and business news,
now posts the PR Newswire releases exclusively on the Daily Briefing section
of its web site at http://www.crainsdetroit.com and archives them for about
five days. WDIV-TV, Channel 4, considered one of the top NBC stations in the
country, links to PR Newswire's Michigan stories directly from
http://www.wdiv.com .
"Most of the businesses in the region, especially the auto and high-tech
industries, send breaking news releases, features and photos through
PR Newswire," according to Michael Isopi, manager of PR Newswire's Detroit
bureau. In addition, he said many of the businesses have taken advantage of
PR Newswire's multimedia tools for the Internet such as webcasts of events,
conference calls, annual events and announcements. Providing content to the
state's major media allows web visitors to hear directly from the companies in
the area, complementing news coverage.
"Crain's Detroit Business is the only local weekly business publication in
the area providing late-breaking news covering industries such as health care,
financial services, manufacturing, technology and the professions that serve
those industries," said Mary Kramer, associate publisher of the publication.
"We've worked with PR Newswire for many years. It's a real plus for us to
have their most up-to-date business releases posted on our web site every
day," she said. "This gives our readers access to the latest business news in
metro Detroit throughout the day."
WDIV was the sixth television station on the air in the United States and
the first in Michigan. Originally WWDT and then WWJ-TV, the station is now
the number one NBC affiliate among the top 10 TV markets.
"PR Newswire is a great addition to our site, providing our audience with
statewide news and information as it happens. It's the perfect companion to
the Michigan AP Newswire on the site," said Bill Young, WDIV-TV webmaster.
Isopi said having PR Newswire releases on the web sites is also a boon for
Michigan companies, who now are reaching their local consumer audience
directly. The Detroit bureau has been on the forefront of providing companies
with the best avenues to reach all of their audiences.
"Crain's Detroit Business and WDIV-TV are important media in the region.
Our strategic alliances with them provide web site visitors with the most
comprehensive coverage of automotive, financial, business and corporate news
in Michigan," he said. "Aside from our main web site,
http://www.prnewswire.com , it's a direct line for companies to reach
consumers in their area. We continually consult with our members and media
clients to develop services that deliver premium value and make their work
easier, faster and better."
PR Newswire is the world leader in the electronic delivery of breaking
news releases and information directly from companies and institutions through
its cutting-edge wire, fax, satellite and Internet network. Forty-five years
after founding the industry, it has 35 bureaus worldwide, an exclusive
partnership with Canada NewsWire and a vast international affiliate system.
PR Newswire provides a broad complement of services enabling public relations
and investor relations professionals to immediately access the media,
financial community and consumers.
SOURCE PR Newswire
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Related links:
http://www.prnewswire.com
http://www.crainsdetroit.com http://www.wdiv.com
CONTACT:
Renu K. Aldrich of PR Newswire, Public
Relations Manager, 212-282-1929, or pager, 800-503-2654, or
Renu_Aldrich@prnewswire.com; or Tonja Wilson of Crain's Detroit
Business, Web Manager, 313-446-0473, or twilson@crain.com; or
Bill Young of WDIV, Webmaster, 313-222-0530, or billy@wdiv.com
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