AMARILLO, Texas, Sept. 25 /PRNewswire/ -- Shoppers in Amarillo area will
find the proverbial "pot of gold" when they discover the new Rainbow Foods &
Fuel store at 5220 S. Western in Amarillo, set to open at 8 a.m. on
Wednesday, September 26. That's because they'll find the full selection of
products they need at incredibly low prices. Features of the new store
include:
-- A signature "wall of values" where shoppers are greeted with special
buys on food and other products.
-- Prices on top brands throughout the store that are substantially
lower than found in conventional supermarkets.
-- A tremendous focus on freshness, with a terrific selection of high-
quality meat, produce, deli and dairy products, fresh bakery and
prepared hot foods, and fresh flowers -- all at low prices.
-- An easy-to-shop format with wide aisles and the added convenience of
self-checkout.
-- A convenient Rainbow fuel center with eight fuel pumps, providing
special discounts on fuel for Rainbow shoppers.
Simply stated, no other retailer in the Amarillo market comes close to
matching Rainbow's concept. Dallas, Texas-based Fleming (NYSE: FLM) owns and
operates Rainbow Foods and this new store marks the first Rainbow in the
Amarillo market. Rainbow keeps prices low by keeping operating costs low and
keeping the stores simple.
"We're excited to be offering the Rainbow Foods and Fuel shopping
experience to the Amarillo market, and proud to have created more than 100 new
jobs for associates in Amarillo and the surrounding communities," said Tom
Strzelczyk, president of western operations for Fleming's retail group.
Low Prices Through The Store
"Rainbow Foods helps customers make their dollar go further on high-
quality meat, produce, national brands and store brand products at prices that
are dramatically lowered compared to conventional supermarkets," said
Strzelczyk. "You can see the difference at the register. And lower prices
means high quality because of the increased sales volume that keeps the
freshest products moving quickly through the store.
"Our produce selection and quality are second to none. And with our
significant sales volume, customers are assured that Rainbow's produce is high
quality at a low price."
The same is true of the meat selection. "Our butchers inspect every cut
of meat in the store," said Strzelczyk. "Amarillo-area customers simply won't
find a better, fresher selection of meat products, especially not at the
everyday low prices Rainbow offers."
So How Does Rainbow Do It?
So how does Rainbow keep its prices so low? "We keep prices low by
keeping our costs low. Savings are passed along to our customers," said
Strzelczyk. Rainbow reduces its costs by keeping its stores simple, and by
other cost-saving measures, such as having customers sack their own groceries.
"Fancy fixtures and decor cost a lot of money to install and maintain day-
after-day. Rainbow stores deliver everything our customers want and need --
including a complete selection of all the national brand products they know
and want -- in a clean, simple, easy-to-shop store."
Fleming operates similar "price impact" retail stores in seven states
throughout the West and Midwest under the Rainbow and Food4Less banners.
These stores generally have exceptionally high volume and low costs with their
trademark no-frills format. The stores carry the popular national brands and
high-quality store brand items. The Rainbow Foods & Fuel store in Amarillo is
Fleming's 98th price impact store.
Rainbow Supports The Community
Rainbow is proud to support the community with grand opening contributions
to the American Red Cross, the American Heart Association and the Amarillo
High School Marching Band. "Part of the Rainbow concept is to give back to
the communities we serve," said Strzelczyk.
Fleming is the industry leader in distribution and has a growing presence
in value retailing. Fleming's primary business is buying and selling
merchandise. The company serves approximately 3,000 supermarkets including
more than 700 North American stores of global supermarketer IGA and other
regional banners, 6,800 convenience stores and more than 2,000 supercenters,
discount, limited assortment, drug, specialty, and other businesses across the
country. To learn more about Fleming, visit our Web site at http://www.fleming.com .
CONTACTS:
(Media) Shane Boyd 972.906.8824
(Media) Randy Hatcher 972.906.8823
(Investors-Equity) Meredith Anderson 972.906.8592
(Investors-Debt) Matt Hildreth 972.906.8126
SOURCE Fleming
 back to top
Related links:
http://www.fleming.com
CONTACT:
media, Shane Boyd, +1-972-906-8824, or Randy
Hatcher, +1-972-906-8823, or investors-equity, Meredith Anderson,
+1-972-906-8592, or investors-debt, Matt Hildreth,
+1-972-906-8126, all of Fleming
|
