SAN DIEGO, Oct. 29 /PRNewswire/ -- Despite vehicle production in North
America dropping by about one million vehicles this year and the big
three reacting by laying off thousands of workers, Rhino Linings USA, Inc.
continues to grow, recently surpassing the 500-dealer mark. While other
segments of the automotive aftermarket have seen a dramatic slowdown in sales,
the sprayed-on bed liner market is growing stronger every year.
"Consumers are interested in keeping and protecting their vehicle
investments for a longer period of time," explains Russell Lewis, president
and founder of Rhino Linings USA, Inc. "In this market, sprayed-on truck bed
linings have become a necessity, not just an accessory."
Research supports his thinking. There are currently 59 million pick-up
trucks and SUVs on the nation's highways, and while there has been relatively
slow growth in the total accessories aftermarket (2 to 3 percent), the
performance accessories (such as bed liners) have grown by an exceptional
8 percent (Frost & Sullivan Research). Rhino Linings' annual growth is an
average of 20 to 25 percent.
Functional accessories own a major share of the $24.8 billion specialty
automotive industry at 55.6 percent. Projections continue to show the bed
liner industry growing, as consumers keep vehicles longer or use aftermarket
applications for higher resale values.
"Rhino Linings continues to be a major profit center for retailers looking
to stabilize their businesses during this economic downturn and to increase
both sales and their bottom line," comments Lewis.
He believes businesses that recognize and adapt to consumer changes can
make gains even in this new economy.
"We have always understood that the most critical part of our business is
meeting consumers' wants and needs. This understanding has been a major part
of our success. Rhino Linings dealers can improve their businesses during
this economic downturn by aggressively marketing their businesses and paying
closer attention to their customers," explains Lewis.
Seizing the opportunity in a tough economic environment has been one of
Lewis' strong points during his business career.
"We successfully pioneered this industry during the late 1980's when times
were tough," says Lewis. "We have grown exponentially through 13 years of
economic expansion, and now the country is again facing tougher economic
times. Today we are more proactive in finding business and more aggressive
than ever before in promoting our sprayed-on lining products."
"Rhino Linings' sales, marketing and distribution network continue to be a
core strength and the driving power behind our superior product," continues
Lewis. "Rhino Linings USA, Inc. will not only become stronger, we will
continue to lead and innovate with exceptional products and comprehensive
support to our dealers," promises Lewis.
Lewis pioneered the sprayed-on polyurethane truck bed lining industry in
the United States. Rhino Linings USA, Inc. introduced sprayed-on bed liners
to the United States in 1988 and has been the industry leader for the past
13 years, opening over 500 dealerships nationwide and expanding globally in
over 50 countries with more than 800 dealers.
"There are two ways we can react to these changes: we can ignore them or
search for a way for them to work in our favor," says Lewis. "As the industry
leader, it is our role to create change, to be one step ahead of the market."
Please visit the Rhino Linings USA, Inc. booth #12833 at SEMA in
Las Vegas.
For further information, please contact Celeste Pettitt of Rhino Linings
USA, Inc., +1-858-450-0441, ext. 6017, cpettitt@rhinolinings.com.
SOURCE Rhino Linings USA, Inc.
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Related links:
http://www.rhinolinings.com
CONTACT:
Celeste Pettitt of Rhino Linings USA, Inc.,
+1-858-450-0441, ext. 6017, cpettitt@rhinolinings.com
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