JDSU ChromaFlair(R) and SpectraFlair(R) Pigments Dazzle on GM Vehicles at
SEMA 2007
MILPITAS, Calif., Oct. 29 /PRNewswire-FirstCall/ -- Exciting colors are
coming to a vehicle near you. The inventive minds at JDSU (Nasdaq: JDSU;
and TSX: JDU), have set the stage for a revolution in vehicle colors. JDSU
will be showing off its ChromaFlair and SpectraFlair pigments at this
year's SEMA Show, the premier automotive specialty products trade event,
Oct. 30-Nov. 2 at the Las Vegas Convention Center.
"New customization technologies are revolutionizing car color --
allowing consumers to select from a wide variety of new looks including
vibrant yellows, oranges, greens, purples with new textures," says Barb
Parker, color designer at JDSU. "Thanks to breakthrough design efforts
already used on consumer products from cellular phones to sports equipment,
we have really begun to change what we expect in product design. Consumers
are looking for options beyond just silver and black, and mass
customization and new paint technologies are allowing people to express
themselves through their color choices."
Some key color design trends shaping this year's SEMA Show will include:
-- Mass customization -- Special pigments and paints, such as JDSU's
ChromaFlair and SpectraFlair pigments, make it possible for car
manufacturers to apply a variety of stand-out colors and effects that
will satisfy car buyers' desire for individuality.
-- The sophisticated consumer -- Influenced by the sleek style of
high-tech product design, fashion trends, and do-it-yourself design
shows, consumers are more willing to experiment with new car colors.
-- Bucking tradition -- Tradition no longer controls decision-making, and
it is increasingly common to see a luxury car painted in a bright,
glittery blue or red usually associated with custom paint more typical
of sports cars.
-- Extreme contrasts -- Consumers have made it clear that they want
extremes -- from the more sporty, yet staid, retro colors of the Mini
Cooper to the bold effects and bright colors offered as options on GM's
vehicles.
"Colors project our feelings," adds Parker. "Silver dominates in hard
times, as they have the last few years, while green, which was common
during the '90s, reflects optimism. White, black, and beige are
conservative colors. And red, orange, and yellow are 'look at me' colors."
At SEMA, several GM vehicles will feature paint containing JDSU's
unique pigments. Car and color combinations will include:
-- a Pontiac G8 with JDSU ChromaFlair Red/Gold color-shifting pigment --
shifts from red through orange and yellow into green
-- a GMC Sierra Denali painted in Bright Silver -- a JDSU SpectraFlair
pigment with a liquid silver color
-- a Suburban with JDSU ChromaFlair Silver/Green pigment -- shifts from
silver through green into purplish blue
-- a Silverado Z71 with JDSU ChromaFlair Gold/Silver pigment -- shifts
from gold to blue silver
"JDSU's pigments enable dazzling effects on basic colors such as
silver, black and white," said Christopher Webb, GM exterior-color and
trend designer. "With their unique technology we are able to stay ahead of
the color curve and capitalize on key color trends."
JDSU Color Technology
With its thin-film technology, JDSU has shed new light on color.
ChromaFlair pigments are comprised of multi-layer pigment flakes that
appear to change color when viewed from different angles. Each flake
exhibits a wide range of hues depending on the angle at which it is viewed
and the angle of incidence of light. SpectraFlair pigments, made up of
flakes of magnesium fluoride and aluminum, add a multicolored, diffractive
appearance that creates the illusion of movement and makes products appear
three-dimensional.
View JDSU's dazzling pigments by visiting GM's SEMA Show booth -- #
23741.
For more information on JDSU ChromaFlair and SpectraFlair pigments,
please visit http://www.jdsu.com/index.cfm?pagepath=Products/Decorative, or
contact JDSU customer service at 707-525-7007 for the appropriate
in-country contact information. Product photos are available upon request.
About JDSU
JDSU (Nasdaq: JDSU; and TSX: JDU) is committed to enabling broadband &
optical innovation in the communications, commercial and consumer markets.
JDSU is a leading provider of communications test and measurement solutions
and optical products for telecommunications service providers, cable
operators, and network equipment manufacturers. Furthermore, JDSU is a
leading provider of innovative optical solutions for medical/environmental
instrumentation, semiconductor processing, display, brand authentication,
aerospace and defense, and decorative applications. More information is
available at http://www.jdsu.com.
Contact Information
Investors: Michelle Levine 408-546-4421 or michelle.levine@jdsu.com
SOURCE JDSU
 back to top
Related links:
http://www.jdsu.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20050913/SFTU125LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Kathleen Greene, +1-408-546-5852,
kathleen.greene@jdsu.com or investors, Michelle Levine,
+1-408-546-4421, michelle.levine@jdsu.com, both of JDSU
|
