MTV Networks to Host MTVN DigiFest at Digital Hollywood

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MTV Networks to Host MTVN DigiFest at Digital Hollywood
   Exclusive Event to Feature World Premiere Digital Content from COMEDY
  CENTRAL, mtvU and AtomFilms, Followed by Roundtable Discussion with MTVN
                     Executives, Independent Filmmakers

    LOS ANGELES, Oct. 29 /PRNewswire/ -- MTV Networks (MTVN), a unit of
Viacom (NYSE: VIA, VIA.B), will partner with Digital Hollywood to host MTVN
DigiFest, an exclusive screening of world premiere and original digital
content acquired or commissioned by COMEDY CENTRAL, mtvU and AtomFilms.
Immediately following the screening, MTVN executives will join independent
filmmakers for a roundtable discussion and Q&A session on the ongoing
re-definition of the creative content development and distribution process.
The event will be held at the Digital Hollywood Fall conference on Tuesday,
October 30th at 5:00 p.m. (PT) in the Conference Tent at the Renaissance
Hollywood Hotel in Hollywood, CA.
    From linear television, across the web, into wireless, broadband and
beyond, the media industry has exploded into a new era of innovation and
access, and the barriers to entry for aspiring content creators are lower
than ever. As a result, MTV Networks' brands are collaborating with more
independent filmmakers than ever before. MTVN DigiFest will feature several
of these amateur and professional filmmakers, along with MTVN programming
and digital media executives including Erik Flannigan, Executive Vice
President of Digital Media for the MTVN Entertainment Group; Lou Wallach,
Senior Vice President of Original Programming and Development, COMEDY
CENTRAL; Ross Martin, Senior Vice President and Head of Programming for
mtvU; and Scott Roesch, Vice President and General Manager of AtomFilms.
    Additional MTV Networks events and appearances at Digital Hollywood
Fall include:
    -- Scott Roesch, Vice President and General Manager, AtomFilms, will
       participate in the Advertising and Monetizing: Mashup, Viral & Episodic
       Video Phenomenon panel on Monday, October 29 at 2:30 p.m. PT.

    -- Erik Flannigan, Executive Vice President of Digital Media for the MTVN
       Entertainment Group, will participate in the Hollywood Reinvented!
       Internet Video, Mobile, User Generated Media, IPTV and Broadband as
       Next Generation Mass Media Programming and Big Business panel on
       Tuesday, October 30 at 12:30 p.m. PT.

    -- Nada Stirratt, Executive Vice President of Digital Advertising, MTV
       Networks will be featured in a keynote roundtable discussion at the
       Evening VIP Consortium Dinner on Tuesday, October 30 at 6:15 p.m. PT.
    About MTV Networks
    MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 140 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL
and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services,
all of these networks trademarks of MTV Networks. MTV Networks connects
with its audiences through its robust consumer products businesses and its
more than 300 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also has
licensing agreements, joint ventures, and syndication deals whereby all of
its programming services can be seen worldwide.
SOURCE MTV Networks
http://www.mtv.com
CONTACT:
Mark Jafar of MTV Networks, +1-212-846-8961,
mark.jafar@mtvstaff.com