LIVINGSTON, N.J., Oct. 30 /PRNewswire/-- Employee Network Groups are a
largely untapped method for companies to let their employees help grow market
share, improve profitability, and build external reputation. Peter Bye,
President of MDB Group, Inc., highlights benefits of Employee Network Groups
(ENGs) and tips to ensure successful deployment in a Sky Radio Network
in-flight audio interview.
The interview will air on USAirways, Northwest, and America West Airlines
during November and December 2003. It can be heard now at http://www.MDBGroupInc.com,
where further information is available under Thought Leadership.
ENGs form around the needs and opportunities of a particular group of
employees with membership typically open to all employees. Groups commonly
include African American, Hispanic, Asian, Women, Gay / Lesbian, People with
Disabilities, single parent, and religious beliefs.
"In this era of global business and connectivity, the best companies have
a growth strategy that builds organizational creativity and innovation and
culture," said Bye. "This holds whether the company's market is local,
national, or global, for 'old' or 'new' economy, and for manufacturers and
service providers."
Increasingly, ENGs play a vital role in these business growth strategies.
The groups help develop and retain key talent, improve communication, and add
creativity and innovation to R&D and marketing. Their members receive
professional development, networking, and access to senior management.
In forming groups, companies must focus on business purpose,
relationships, and policies. Aligning the groups' goals with business needs,
building relationships across functional areas, and implementing the right
policies help realize the benefits and avoid potential pitfalls.
Potential concerns include deciding which interests to recognize,
divisiveness, and overlap with unions. These are effectively addressed through
up-front planning and policies focusing on linking to business purpose,
building inclusion, and providing advice and counsel to management.
About MDB Group, Inc.
MDB Group (http://www.MDBGroupInc.com) is an experienced management consulting
firm specializing in improving clients' business results and reputation. The
company's principals have led major corporate diversity initiatives, coached
executives, held P&L responsibility, and done product development and R&D. MDB
Group aligns diversity and inclusion initiatives with business needs while
managing expectations and measuring results. Their client base includes
Fortune 100 and mid-size companies and not-for-profit organizations across a
wide range of industrial sectors.
SOURCE MDB Group, Inc.
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Related links:
http://www.MDBGroupInc.com
CONTACT:
Peter Bye of MDB Group, Inc.,
+1-973-533-0841, pbye@MDBGroupInc.com
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