Tireflys(R) Introduces ColorMorphics(TM) at SEMA

		TIREFLYS INTRODUCES COLORMORPHICS Tireflys(R), the leader in creative automotive lighting, will introduce ColorMorphics, the first intelligent LED-based digital car lighting system featuring 16.7 million colors at the SEMA Show in Las Vegas November 4-7. With innovative LED technology, dazzling displays of colors and remote-controlled programmable chases, animation and combinations, ColorMorphics is destined to be the talk of the SEMA Show. It will be in stores by late January 2004. For more information on ColorMorphics and other automotive lighting products, visit www.tireflys.com or 866-TIREFLYS. (PRNewsFoto)[AS] ORLANDO, FL USA

ColorMorphics is the First Intelligent LED-based Digital Car Lighting System Featuring 16.7 Million Colors ORLANDO, Fla., Oct. 30 /PRNewswire/ -- With innovative LED technology, dazzling displays of colors and remote-controlled programmable chases, animation and combinations, Tireflys(R) new ColorMorphics(TM) digital car lighting system is destined to be the talk of the SEMA Show. (Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20031030/CLTH036 ) Tireflys, the leader in creative automotive lighting, will introduce ColorMorphics at the SEMA Show in Las Vegas from November 4-7 (Booth #20231). The kit, which includes the central processing unit (CPU), cable connectors, easy-to-use wireless remote control and two one-foot Morph Sticks(TM), will retail from $199. Additional Morph Sticks, which quickly install with a unique clipping system, will retail for $59.95. It can also be used to highlight a car's interior. ColorMorphics will be in stores by late January 2004. By early spring, Tireflys will offer the expandability of plug-in modules. A video interface module and SD ram slot module will allow the exchange of custom programs through the Internet. Tireflys licensed Color Kinetics' patented Chromacore(R) technology to produce ColorMorphics. Chromacore is a pioneering technology that applies microprocessor-controlled, multicolored, high-brightness LEDs to generate 16.7 million rich, saturated colors and color-changing effects without the fragility constraints of neon. "ColorMorphics offers unlimited versatility and the visual excitement of full spectrum color and stunning effects," says Tireflys Co-founder Daniel Deutsch. "With rugged design and 100,000 hour LED life rating, the system is designed to be virtually maintenance free." Headquartered in Orlando, Fla., Tireflys innovated the patented motion- activated valves stem lights for cars, motorcycles and bicycles. Within the last three years, they've sold nearly 15 million units at 60,000 retail locations throughout the world. With dozens of new SKU's, the company is poised to maximize the profit potential for their dealers, while offering the consumer creative new choices. For sales and distribution information, call 866-TIREFLY (407-822-8098). For more information on ColorMorphics and other automotive lighting products, visit http://www.tireflys.com . About Color Kinetics Color Kinetics Incorporated is the pioneer of intelligent solid-state illumination technologies. The company designs, manufactures and markets an award-winning line of products that apply the practical and aesthetic benefits of LEDs to transcend the limits of traditional light sources for use in professional, consumer, and OEM and licensing applications. Its flagship line of technologies leverage a patented layer of digital intelligence, called Chromacore(R), to generate and control millions of colors and dynamic lighting effects. Color Kinetics leads the industry in solid-state lighting innovation, including the custom engineered Chromasic(TM) microchip, and holds a growing patent portfolio encompassing a number of emerging digital technologies. Founded in 1997, the company is privately held and is headquartered in Boston, MA with offices in the Netherlands, China, and a joint venture in Japan. More information can be found at http://www.colorkinetics.com .