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Souped Up and Tricked Out, Mitsubishi Motors Roars Into The 2003 Specialty Equipment Market Association Trade Show

            Mitsubishi's Vehicles Are Not Just Fast in the Movies,
                         As Evidenced By Tuner Market

     WHO:        Mitsubishi Motors North America, Inc.

     WHAT:       Please join Daniel Sims, chief designer at Mitsubishi Motors
                 North America, Inc. (MMNA), at the worldwide introduction of
                 Mitsubishi's latest addition to the race-ready Lancer
                 Evolution family.

     WHAT ELSE:  A lineup of aftermarket tuned models, from the subtle to the
                 extreme, will be headlined by several high performance
                 modified versions of the Lancer Evolution.  Also featured
                 will be customized Eclipse Coupes and Spyders, Outlanders and
                 Endeavors.

     WHERE:      Mitsubishi Motors Booth
                 Las Vegas Convention Center, South Hall

     WHEN:       Tuesday, November 4, 2003
                 1:40 p.m.

     CONTACT:    Greg Anderson
                 Fleishman-Hillard, Inc.
                 Tel: (213) 489-8205
                 Email: andersog@fleishman.com


SOURCE Mitsubishi Motors North America, Inc.




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