- Patented Safety Product Provides a Fully Integrated Camera and Sensor
System in a Half-Frame System -
LAS VEGAS, SEMA Expo, Oct. 30 /PRNewswire/ -- American Road Products, a
leading manufacturer of safety products for the automotive industry, today
unveiled the ReverseGUARD(R) Complete, a fully integrated camera and sensor
system built into a half-frame system. Like the original patented safety
product designed to reduce reverse-motion accidents, the new ReverseGUARD
Complete uses back-up camera technology plus four sensors that use
ultrasonic technology to alert the driver of objects behind the vehicle
when it is in reverse. The new product is being demonstrated this week at
the SEMA Expo in Las Vegas in Booth 10822.
"The ReverseGUARD Complete supports safe driving by helping reduce the
potential for serious backing-related accidents," said William Porter,
president and CEO of American Road Products. "The average personal driver
faces a blind spot of greater than 70 feet behind the backing vehicle. That
means any object or person within this blind spot is at risk of being hit
by the vehicle backing up."
According to the National Highway Traffic Safety Administration's
(NHTSA) National Center for Statistics and Analysis (NCSA), children aged
one through four represent six percent of the total U.S. population based
on 1995 U.S. census data, but accounted for 40 percent of all nonoccupants
killed in off-road backing crashes. Off-road crashes are those crashes that
occur in locations other than public roads (e.g., private parking lots and
residential driveways). According to Kids and Cars, a nonprofit
organization that is dedicated to the prevention of injuries and deaths due
to children being left unattended in or around motor vehicles, as of
September 23, 2006, over 100 children were killed in back-up accidents,
often in their own driveway (more than one per week). Another 3,000 were
injured and sent to the emergency room. In addition, data from the
Insurance Institute for Highway Safety reports vehicle damage repair costs
for five MPH low speed rear crashes as high as $5,935 for combined pole and
flat barrier crashes.
How it Works
ReverseGUARD Complete automatically activates when a driver puts a
vehicle in reverse gear. Using four ultrasonic sensors built into the
half-frame system, ReverseGUARD Complete detects persons or objects in the
path of the vehicle six to eight feet from the rear bumper. These sensors
alert the driver to the obstacle by emitting an audible, variable beeping
alarm with an on-screen distance indicator and camera image of the area to
the rear of the vehicle. As the vehicle moves closer to the object, the
alarm alerting the driver sounds more quickly until a steady alarm is
heard, indicating the vehicle is within two feet of the object.
The system will interface with most vehicle navigation systems or an
optional visual display.
Pricing and Availability
ReverseGUARD Complete is competitively priced, providing consumer
friendly pricing, with excellent profit margins to product distributors and
authorized retailers.
About American Road Products
American Road Products is a leading provider of safety products for the
automotive industry. The company is headquartered in Santa Ana, Calif. For
more information about the ReverseGUARD products, contact American Road
Products at 888-918-8800, by e-mailing info@AmericanRoadProducts.com, or
visit http://www.AmericanRoadProducts.com.
(C) 2006 American Road Products. ReverseGUARD is a trademark of
American Road Products. All other brand names and trademarks are properties
of their respective holders.
SOURCE American Road Products
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Related links:
http://www.AmericanRoadProducts.com
CONTACT:
Lisa Porter of Porter Creative Group,
+1-949-752-5891, lporter@portercreative.com, for American Road
Products
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