LAS VEGAS, Oct. 30 /PRNewswire/ -- Hot Import Nights is bringing its
brand-new NightShift lifestyle car show to Dunlop's SEMA Show display.
Expect to experience the pulse-quickening NightShift music, videos and
models as NightShift recreates its leading motorsports show inside the Las
Vegas Convention Center (at booth 41427, South Hall). And indulge in Dunlop
drifting competitions made popular at all 2006 NightShift events.
The annual automotive specialty-products trade show opens Tuesday with
more than 2 million square-feet of displays and runs through Friday.
Andy Traicoff, director of the Dunlop brand in North America, said
NightShift's presence "highlights Dunlop's passion for performance and its
focus on sports car tuning and people who love to drive. We are well-
positioned at the forefront of the sport compact car culture."
John Russell, senior vice president of events for APG Media, said,
"Dunlop has been instrumental in making the inaugural NightShift season a
huge success. We are honored to be part of the Dunlop SEMA experience."
The display will feature several must-see attractions, including its
revered treadhead spectacle, with haircuts mimicking its Direzza DZ101
ultra- performance tread pattern. Then there are a Treadhead Hall of Fame
and drifting, albeit on a remote-controlled scale.
Exclusive "flying-D" and tire-tread tattoos also will be offered for
performance-minded enthusiasts. "We promise more than a few surprises and
plenty of buzz," Traicoff said. "The media will find plenty of action and
photo opportunities. No doubt they'll want to revisit the display several
times each day."
Dunlop, a sponsor for Hot Import Nights and its NightShift and VIP Auto
Fashion Show events, is a global tire brand with an excellent reputation
among performance car enthusiasts. Well known for its prestigious original-
equipment fitments and sports car racing heritage, Dunlop is also a key
supplier to sport compact enthusiasts featuring "tuner" tire sizes and race
series sponsorships. For more on Dunlop performance, go to
http://www.dunloptires.com.
SOURCE Dunlop Tires
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Related links:
http://www.dunloptires.com
CONTACT:
Dave Wilkins for Dunlop Tires,
+1-330-796-3758, or dfwilkins@goodyear.com
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