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New Rearview-Mirror-Based Camera Display Takes the Guesswork Out of Backing Up

   To help reduce the risks associated with backing up, Gentex Corporation of Zeeland, Michigan, has developed a backup video display in an automatic-dimming rearview mirror. When the vehicle is put in "reverse", the display automatically appears through the mirror's reflective surface. The display automatically disappears when the vehicle is put in any gear other than "reverse". This Gentex auto-dimming mirror also enhances nighttime driving safety by automatically detecting and eliminating glare from headlamps of rearward approaching vehicles. (PRNewsFoto/Gentex Corporation)

ZEELAND, MI UNITED STATES
    ZEELAND, Mich., Oct. 30 /PRNewswire-FirstCall/ -- Backing up cars,
trucks and SUVs can be a dangerous task. Blind spots directly behind the
vehicle can lead to accidents that result in property damage, or even
injury or death to small children. To help reduce these risks, Gentex
Corporation, the Zeeland, Michigan-based manufacturer of automatic-dimming
rearview mirrors and commercial fire protection products, has developed a
backup video display in an automatic-dimming rearview mirror.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20061030/DEM003 )
    Gentex's video display mirror consists of a proprietary liquid crystal
display (LCD) device that shows a panoramic video view of objects behind
the vehicle in real time. When the vehicle is put in "reverse," the display
illuminates and automatically appears through the rearview mirror's
reflective surface to give a high resolution, bright-colored image. The
image is generated by a camera or cameras placed in a protected area at the
rear of the vehicle. When the vehicle is put in "drive," the display in the
mirror automatically disappears. The ability to automatically have the
display appear through the automatic-dimming mirror's surface is made
possible by utilizing proprietary "transflective" coatings developed by
Gentex Corporation.
    Many of the popular high volume vehicles today have high back windows
which may also be tinted.
    "We're excited about this product from a safety perspective, as it
should help reduce the risk of backup accidents for any vehicle, many of
which involve small children playing directly behind the vehicle," said
Gentex Chairman and Chief Executive Officer Fred Bauer. "It also may help
to prevent vehicular damage from backing up into objects that otherwise
would go undetected by the driver."
    Bauer said that the Company also is excited by the convenience of the
feature for attaching towable trailers for boats or RVs and utility
trailers, since lining up the hitch ball to the trailer can be a challenge
for even the most experienced driver.
    "This makes it a piece of cake," said Bauer. "Adding to the impact is
the 'WOW effect' where the image magically appears and disappears at just
the right time. It's just plain cool and high tech!"
    Gentex already has development programs in progress for its video
display mirror with several automakers. Toyota plans to show the mirror on
a Tacoma this week at the SEMA (Specialty Equipment Market Association)
automotive show in Las Vegas, Nevada.
    "The rearview mirror is the ideal location for a backup display because
it allows the driver to view the display and the mirror at the same time,"
said Bauer. "In addition, automakers like the display in the mirror because
it's quick-to-market, easy to install and service, and relatively low cost
because it doesn't require them to retool dashboards or center consoles, or
make the additional significant investment in another LCD or other type of
display."
    Gentex is best known for its automatic-dimming mirrors that sense glare
from rearward approaching vehicles and automatically dim to protect driver
vision. The mirrors often come with additional electronic features such as
compass displays, map lights, hands-free microphones -- even miniature
cameras that control your high beams.
    Bauer said that the video display mirror is intended to be used as a
supplemental device for drivers and does not eliminate the need to check
rearview mirrors or walk around the vehicle, should conditions warrant.
    "When it comes to backing up safely, nothing beats walking around the
vehicle prior to moving it," added Bauer. "But the video display mirror
delivers peace of mind while backing up because it provides a view directly
behind the vehicle and helps you identify potential hazards in your
rearward path."
    Safe Harbor Statement
    This news release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act, as amended, that are based on
management's belief, assumptions, current expectations, estimates and
projections about the global automotive industry, the economy, the impact
of stock option expenses on earnings, the ability to leverage fixed
manufacturing overhead costs, unit shipment growth rates and the Company
itself. Words like "anticipates," "believes," "confident," "estimates,"
"expects," "forecast," "likely," "plans," "projects," and "should," and
variations of such words and similar expressions identify forward-looking
statements. These statements do not guarantee future performance and
involve certain risks, uncertainties, and assumptions that are difficult to
predict with regard to timing, expense, likelihood and degree of
occurrence. These risks include, without limitation, employment and general
economic conditions, the pace of economic recovery in the U.S. and in
international markets, the pace of automotive production worldwide, the
types of products purchased by customers, competitive pricing pressures,
currency fluctuations, the financial strength of the Company's customers,
the mix of products purchased by customers, the ability to continue to make
product innovations, the success of newly introduced products (e.g. Video
Display Mirror), and other risks identified in the Company's filings with
the Securities and Exchange Commission. Therefore actual results and
outcomes may materially differ from what is expressed or forecasted.
Furthermore, the Company undertakes no obligation to update, amend, or
clarify forward-looking statements, whether as a result of new information,
future events, or otherwise.
    About the Company
    Founded in 1974, Gentex Corporation (Nasdaq Global Market: GNTX) is an
international company that provides high-quality products to the worldwide
automotive industry and North American fire protection market. Based in
Zeeland, Michigan, the Company develops, manufactures and markets interior
and exterior automatic-dimming automotive rearview mirrors that utilize
proprietary electrochromic technology to dim in proportion to the amount of
headlight glare from trailing vehicle headlamps. Many of the mirrors are
sold with advanced electronic features, and approximately 95 percent of the
Company's revenues are derived from the sales of auto-dimming mirrors to
nearly every major automaker in the world.


SOURCE Gentex Corporation




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Related links:
  • http://www.gentex.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20061030/DEM003
    AP Archive: http://photoarchive.ap.org AP PhotoExpress
    Network: PRN1 PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Financial Media and Investors: Connie
    Hamblin, +1-616-772-1800, or General Media: Craig Piersma,
    +1-616-772-1800, both of Gentex Corporation