NORTHVILLE, Mich., Oct. 30 /PRNewswire/ -- OSRAM Opto Semiconductors,
Inc. and Chrysler's Mopar(R) Underground SEMA design team have collaborated
on an exciting new vehicle sure to win big with high rollers. The vehicle,
dubbed the Chrysler Town & Country Black Jack, showcases OSRAM LED (Light
Emitting Diode) systems and technology along with other breakthrough
innovations that bring all of the excitement of a high-stakes blackjack
game inside a 2008 Town & Country. The Black Jack will debut at the 2007
SEMA Show in the Mopar booth (#42427).
(Photo: http://www.newscom.com/cgi-bin/prnh/20071030/CLTU021 )
As one of America's most popular minivans, the 2008 Chrysler Town &
Country may be more readily associated with carting groceries and running
errands. However, there is nothing typical about the Black Jack. Inspired
by the dark allure of a Las Vegas casino and the red and burnt orange
undertones of a Vegas sunset, A-listers and high rollers will feel
red-carpet ready when stepping out in the gleaming Black Jack.
The fashionable black exterior readily exudes the decadence of Las
Vegas. This VIP-touch is incorporated into the interior of the vehicle with
amber lounge illumination powered by OSRAM LED technology -revolutionary
lighting components renowned for their styling flexibility, energy
efficiency, unlimited color options and high reliability.
"The Chrysler Town & Country Black Jack provides ample interior room
for a Vegas-style blackjack table, customized with OSRAM's signature LED
technology," said Tom Shottes, president and CEO of OSRAM Opto
Semiconductors, Inc. "The versatility of LEDs offers unprecedented
precision in ambient lighting and supports the styling detail of Chrysler's
user-friendly interior."
OSRAM LED Systems and component technology provides the Black Jack with
the sleek sophistication of a VIP lounge. OSRAM's amber-colored DRAGON
Pucks and LINEARlight COLORMIX FLEX with Advanced Power TOPLED(R)s
illuminate the blackjack table installed in this vehicle. LINEARlight
COLORMIX FLEX strips provide illumination flexibility for lighting curved,
bent or other challenging surfaces. OSRAM LINEARlight COLORMIX FLEX
Advanced were also used to illuminate the ceiling center console, providing
accent illumination.
The amber color and soft mood lighting complement the rich black
leather interior and ultra-suede headliner. The ambience created is the
ideal mobile party-lounge for any hipster out on the town with friends.
The floor of the Black Jack shines with white DRAGON Sticks featuring
OSRAMs Golden DRAGON LEDS and is also bathed in an amber glow with
Backlights featuring Power TOPLED(R)s.
"The lounge trends in Las Vegas, combined with the application of
premium materials in this vehicle, create the Vegas-mood we were aiming
for," said Abhinand Lath, president of Sensitile. "It was exciting to have
an innovative Detroit-based company like Sensitile team up with Chrysler's
designers to push the limits of a functional and practical vehicle and
dress it up for a night out on the town."
The fully-functional Black Jack was created and designed by Chrysler's
Mopar Underground SEMA design team, a group of in-house automotive
enthusiasts who donate their time to the SEMA project vehicles. The Mopar
Underground is overseen by Ralph Gilles, Vice President of Jeep/Truck & CFM
Design, Chrysler LLC. Mopar Underground has been customizing Chrysler,
Jeep(R) and Dodge production vehicles for the SEMA show since its creation
in 2002. The team creates tricked, tuned and customized vehicle concepts
meant to develop performance parts, accessories, customization and keep the
Mopar spirit and passion alive.
The Black Jack will tour events throughout the auto show season.
About OSRAM Opto Semiconductors
OSRAM Opto Semiconductors GmbH of Regensburg is a wholly owned
subsidiary of OSRAM, one of the two leading lighting manufacturers in the
world. It offers its customers solutions based on semiconductor technology
for lighting, sensing and visualization applications. The company employs
more than 3,600 people worldwide and operates sites in Regensburg
(Germany), Santa Clara (USA) and Penang (Malaysia). Sales for the fiscal
year ending September 2006 totaled more than EUR 500 million. For more
information, visit http://www.OSRAM-os.com .
OSRAM Opto Semiconductors and OSRAM Automotive Lighting work together
to offer a complete line of cutting-edge, award-winning, light emitting
diode (LED) products and system solutions for the automotive industry from
individual LED components to Joule(TM) Standardized Automotive LED Systems.
OSRAM LED products enable the automotive industry to take advantage of the
functionality, durability, energy-savings, and styling potential LEDs
provide.
About OSRAM SYLVANIA LED Systems
The OSRAM Global LED Systems Division (LS) integrates and manufactures
LED systems and electronic drivers for the general lighting, automotive
lighting and display/optic markets through a global network of research,
design and manufacturing teams. The organization also develops new
technologies for LED Systems to continually leverage its competitiveness in
the industry. The LS division consists of three regional business
development organizations located in Europe, NAFTA and Asia.
SOURCE OSRAM Opto Semiconductors, Inc.
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Related links:
http://www.OSRAM-os.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20071030/CLTU021
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Kate Cleveland of OSRAM Opto Semiconductors,
+1-248-277-8018, kate.cleveland@osram-os.com; or Ebony Dooley of
John Bailey & Associates, Inc., +1-248-362-4200, x291,
edooley@baileypr.com, for OSRAM Opto Semiconductors, Inc.
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