Cars and Guitars: Renowned Guitarist Kenny Wayne Shepherd's Latest Vehicle Restoration Project Will Appear in the Mopar(R) Booth at the 2007 SEMA Show

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Cars and Guitars: Renowned Guitarist Kenny Wayne Shepherd's Latest Vehicle Restoration Project Will Appear in the Mopar(R) Booth at the 2007 SEMA Show
    - Kenny Wayne Shepherd, a two-time Grammy(R) nominee, will show his
  restored 1970 Plymouth Duster in the Mopar(R) booth (#42427) at the 2007
                                 SEMA Show
  - The SEMA Show, the annual showcase of technology, trends and products
 representing the $36.7 billion automotive parts and accessories industry,
   will be held Oct. 30 - Nov. 2, 2007 in the Las Vegas Convention Center

    CENTER LINE, Mich., Oct. 30 /PRNewswire/ -- Mopar(R), Chrysler LLC's
original equipment manufacturer, learned that renowned blues and rock
guitarist Kenny Wayne Shepherd is passionate about two things: cars and
guitars. The two-time Grammy(R) nominee who has sold millions of albums
worldwide will show his restored 1970 Plymouth Duster in the Mopar booth
(#42427) at the Specialty Equipment Market Association (SEMA) trade show.
The annual showcase of technology, trends and products representing the
$36.7 billion automotive parts and accessories industry, the SEMA show will
be held Oct. 30 - Nov. 2, 2007 at the Las Vegas Convention Center.
    Shepherd's latest restoration project is a 1970 Plymouth Duster. The
Duster features a 406 cu. in. engine from Mopar Performance Parts. The
vehicle features a custom two-tone paint job and custom-painted hood
treatment from Ted Moser's Picture Car Warehouse. It has one-off FOOSE
Nitrous II wheels, custom one-off brakes by SSBC, Hydratech brake boost
system, Be Cool radiator and a Bowler Transmissions custom-built 4-liter 60
overdrive transmission. The Duster also features Eaton drop leaf springs,
headers and exhaust by TTI, Magnum Force control arms, restored original
dash pad by Just Dashes and custom seats. Year One provided the interior
and assembly. The restored original gauge cluster with custom tachometer
was provided by Redline Gaugeworks. GCAR trim did the chrome plating
plastic interior pieces.
    Shepherd has four No. 1 blues albums and a string of No. 1 mainstream
rock singles. He's also received two Billboard Music Awards and was twice
awarded the Orville H. Gibson Award for Best Blues Guitarist. Shepherd will
be performing at The Joint at the Hard Rock Hotel and Casino in Las Vegas
on Friday, Nov. 2 at 9 p.m. Tickets are available at the Hard Rock Box
Office and Ticketmaster.com.
    About SEMA
    The Specialty Equipment Market Association (SEMA) Show, the annual
showcase of technology, trends and products for the $36.7 billion
automotive parts and accessories industry, will be held Oct. 30 - Nov. 2,
2007 at the Las Vegas Convention Center. The premier automotive specialty
products trade event in the world, SEMA draws the industry's brightest
minds and hottest products to the Las Vegas Convention Center and attracts
more than 100,000 industry leaders from over 100 countries in the
automotive, truck and SUV markets. Open to domestic and international
industry professionals and media, the 2007 SEMA Show will feature more than
2,000 exhibitors. More than 100,000 are expected to attend this year. SEMA
was founded in 1963. The industry provides appearance, performance,
comfort, convenience and technology products for passenger and recreational
vehicles.
    70 Years of Mopar
    When Chrysler bought Dodge in 1928, the need for a dedicated parts
manufacturer, supplier and distribution system to support the growing
enterprise led to the formation of the Chrysler Motor Parts Corporation
(CMPC) in 1929.
    Originally used in the 1920s, Mopar (a simple contraction of the words
MOtor and PARts) was trademarked for a line of antifreeze products in 1937.
It was also widely used as a moniker for the CMPC. The Mopar brand made its
mark in the 1960s - the muscle car era. The Chrysler Corporation built
race-ready Dodge and Plymouth "package cars" equipped with special
high-performance parts. Mopar carried a line of "Special Parts" for super
stock drag racers and developed its racing parts division called Mopar
Performance Parts to enhance speed and handling for both road and racing
use.
    Today, Chrysler's Global Service and Parts division is responsible for
the manufacturing and distribution of nearly 250,000 authentic Mopar
replacement parts, components and accessories for Chrysler, Jeep and Dodge
vehicles sold around the world. To assure quality, reliability and
durability, all Mopar parts and accessories are designed in strict
adherence to Chrysler engineering standards.
SOURCE Chrysler LLC
http://media.chrysler.com
http://www.chrysler.com
CONTACT:
Patricia Georgevich, +1-248-512-4889,
+1-248-514-1313 (cell), pg572@chrysler.com