'Experience Center' Features 2008 Xplod(R) Car and Marine Line-up and
Demonstrates Bluetooth(R), HD Radio(TM) and Multi-channel Technologies
LAS VEGAS, Oct. 30 /PRNewswire/ -- (SEMA Booth #11170) Sony's mobile
electronics showroom at the Specialty Equipment Market Association's (SEMA)
annual trade show is featuring new Xplod products that bring to life major
mobile electronics connectivity trends.
These trends include made-for-iPod head units that charge the device
and provide full menu control. Attendees can also see how to make
hands-free phone call capabilities and stream music wirelessly with
Bluetooth-enabled head units. They can hear higher-quality sounding HD
Radio broadcasts and 5.1-Channel surround sound for the car.
"Connectivity is the key trend this year," said Mike Kahn, director of
mobile electronics in the Digital Imaging and Audio Division at Sony
Electronics. "Consumers want to listen to their music their way. We are
providing head units that offer those options at very attractive prices."
Plus, attendees can view for the first time at SEMA Sony's in-car and
marine head units that make connectivity a snap. For drivers on a budget
who want to listen to their digital music player, satellite radio or HD
Radio(TM) on the road, the company recently unveiled four very connectable
Xplod(R) in-dash head units.
For about $140, the new top-of-the-line CD receiver (model CDX-GT520)
provides the most options for connectivity in the car. One of the most
economical models is the CDX-GT420IP CD receiver for about $130, which
comes with an iPod control interface. The CDX-GT320 unit costs about $100
and provides iPod, HD Radio and satellite radio compatibility. At about
$80, the CDX-GT120 CD receiver has front auxiliary input, one pre-out and a
detachable faceplate with a blue 13-segment LED screen.
The models (CDX-GT320 at about $100 and the CDX-GT520 at around $140)
require additional equipment for satellite radio, HD Radio and iPod
compatibility. They work with an iPod adapter (model XA-120IP for about
$50) that charges the device and controls it from the head unit. Satellite
radio requires a subscription.
For music lovers spending time on the water, Sony launched its first
splash-proof, IPx5-compliant, CD receiver with iPod-direct control
functionality (model CDX-H905IP). The marine head unit and three new models
CDX-M10, CDX-M30 and CDX-M50IP are UV resistant CD receivers. The CDX-M50IP
unit has iPod-direct control functionality. The CDX-H905IP, CDX-M30 and
CDX-M50IP models offer ways to connect to digital music players and HD
Radio and satellite radio. They range from about $130 to $350 and will be
available in February.
Car Candy
Sony Xplod head units, speakers, subs and amps are installed inside
five fully laced vehicles, including Sony's feature build, the Corpala.
"The Corpala has the body of an Impala, but is built to perform like a
Corvette," Kahn said. "We chose this as our centerpiece vehicle because
it's an extraordinary build inside and out."
Corpala owner Christian Prusia incorporated Sony's XAV-W1 multi-channel
audio/video head unit, as well as Sony's iPod adapter, two video screens,
front and rear speakers, three amps and two subs into the 1963 two-door
hardtop Impala.
The Corpala project was built around a simple concept: Accentuate the
lines and styling of a classic muscle car (e.g. '63 Impala), while
incorporating the most modern performance drivetrain imaginable. The result
is a stunning reinvention of the classic muscle car that rivals the
handling and performance of GM's prized Z06 Corvette.
Including the Corpala, Sony has five vehicles featured in its showcase.
Lawrence Weiner designed a 2007 Dodge Ram 1500 as the prototype for limited
edition production in conjunction with "Mr. Norm," the legendary
high-performance Dodge dealer from Chicago.
Showing his passion for exotic cars, John Wargo built his fantasy
vehicle, a 2008 Lamborghini Superleggera Replica. He installed an XAV-W1
video head unit, six amps, front, rear and trunk monitors, multiple subs
and speakers. He also mildly modified a 2004 BMW 770Li luxury sedan by
adding three Sony amps, front monitors, two subs and three speakers.
A 2008 GMC Acadia built by Jim Lewis features Sony's XAV-W1 video head
unit, the HD Radio tuner, iPod adapter, subs, amps and speakers. Sony also
has a 23-foot Centurion ski boat built by Steve Yiu to display its marine
line-up including head units, subs, amps, remote controls and speakers.
Try It Before You Buy It
The Xplod Experience Center (located in booth 11066) lets attendees use
Sony's multi-channel, HD Radio and Bluetooth-enabled mobile electronics
products. The multi-channel display features the MEX-DV2000 and XAV-W1 head
units that provide outstanding picture and sound quality, easy connectivity
to MP3 players, and personalization options.
In the HD Radio section, listeners can hear the improved sound quality
that HD Radio provides, while using Sony's HD Radio adapter (model
XT-100HD) with CDX-GT series head unit.
In the Bluetooth section, visitors can learn about the convenience of
making hands-free calls from mobile phones and listening to music streaming
from digital music players through the company's MEX-BT2500 and MEX-BT5000
head units.
Play Gran Turismo 5 Prologue
Sony Electronics and Sony Computer Entertainment of America have
collaborated on this year's Sony SEMA booth to provide a compelling
entertainment experience for SEMA attendees. For the first time in North
America, auto enthusiasts will be able to play Gran Turismo(TM) 5 Prologue,
available exclusively for PLAYSTATION(R)3 (PS3(TM)), on one of four kiosks
at the booth.
Additionally, Sony will be projecting Gran Turismo 5 Prologue, running
in stunning full HD at 1080p and 60 fps (frames per second). Games are
being projected on four 10 x 20 foot screens using Sony's SXRD 4K digital
projector. The video is being played back at a resolution of 3840 x 2160,
which is four times the resolution of the most advanced high-definition
televisions used in home theater systems.
SOURCE Sony Electronics Inc.
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Related links:
http://www.sony.com/news
CONTACT:
Linda Barger of Sony Electronics Inc.,
+1-858-942-2986, linda.barger@am.sony.com; or Amy Hamaoui of
Paine PR, +1-949-809-6778, ahamaoui@painepr.com, for Sony
Electronics Inc.
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