LAS VEGAS, Oct. 30 /PRNewswire-FirstCall/ -- The Goodyear Tire & Rubber
Company's Licensing Group (NYSE: GT) is in Las Vegas this week to showcase
a selection of licensed merchandise, while actively seeking opportunities
with companies that could allow the high profile brand to extend its reach
into new and different product categories.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050204/GTLOGO )
According to Bob Paciulan, manager of licensed products for Goodyear,
the company is already partnered with over 60 licensees that produce high
quality products carrying the tire maker's brand. The licensing
partnerships represent new revenue streams for Goodyear, while offering
licensees the opportunity to leverage the Goodyear brand within their
respective markets.
"Our goal this week is to showcase some of our licensed products and
merchandising tools while at the same time identifying prospective
licensing partners," said Paciulan. "Those who we identify will obviously
understand what the Goodyear brand can mean for scaling their businesses."
Paciulan said Goodyear is looking for companies that make very high
quality, and even leadership products, in categories where Goodyear has
'permission' to play, but where the company doesn't choose to make a ground
up investment.
According to Paciulan, Goodyear is particularly interested in finding
licensees that produce premium products in the automotive, home/garage and
leisure/recreation areas. SEMA and AAPEX provide clear opportunities in the
first two categories. However, Paciulan noted that Goodyear would look at
other industry gatherings where large numbers of high quality manufacturers
convene to seek out business opportunities.
"While we aren't new to the world of licensing, we are optimistic that
our new approach will attract attention from companies that can benefit
from the strength of the Goodyear brand," Paciulan said. "We are serious
about the growth potential of this business."
Goodyear is one of the world's largest tire companies. The company
employs about 70,000 people and manufactures its products in more than 60
facilities in 26 countries around the world. For more information about
Goodyear go to http://www.goodyear.com/corporate
CONTACT: Roger Rydell
330-796-8880
SOURCE The Goodyear Tire & Rubber Company
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Related links:
http://www.goodyear.com
http://www.GoodyearNewsRoom.com
http://www.goodyear.com/corporate
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20050204/GTLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Roger Rydell of The Goodyear Tire & Rubber
Company, +1-330-796-8880
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