ATLANTA, Oct. 30 /PRNewswire/ -- Sales Technologies, Inc., a leading
provider of pharmaceutical sales automation software solutions, today
announced that it has named Allegra Technologies (Allegra), as its exclusive
Canadian reseller of the Cornerstone product suite.  Under the agreement,
Allegra will act as the distributor of Cornerstone in Canada, while also
managing the services and support of Canadian users.
    The agreement between Allegra and Sales Technologies defines a mutual
project to provide international pharmaceutical companies with the same
successful product suite used by their U.S. counterparts.  The relationship
represents Sales Technologies' commitment to provide global, multi-national
enterprises with the solutions they need to achieve a unified, enterprise-
wide, sales and marketing technology-enabled selling (TES) solution.
    The Cornerstone product is an enhanced mobile computing solution for sales
professionals in the pharmaceutical industry.  The modular, advanced
client/server system integrates managed care, hospital, national account, and
office-based selling environments, enabling teams and organizations to
efficiently share and use information.  Cornerstone version 2.0 is the first
Microsoft Windows(TM)-based product designed for the pharmaceutical market
that utilizes a standard configuration process to enable simplified language
translations.
    "Over the past two years, ST has enjoyed tremendous success in the United
States pharmaceutical market space, with Cornerstone being selected in 10 of
the last 12 TES acquisition decisions by major pharmaceutical companies,"
indicated Ronald D. Brown, President and CEO of Sales Technologies.  "Our
multi-national customers in the United States have asked us to take the
product to the Canadian market in order to establish continuity within their
North American continental markets.  We feel our entrance was made with a
superior product, developed to be technologically open and independent, and
configurable to reflect the unique business needs of the important Canadian
market."
    "Our relationship with Sales Technologies will enable us to further expand
our market share in Canada by offering the leading TES software solution for
the pharmaceutical industry," said Hatem Ali, president of Allegra
Technologies.  "Cornerstone is a proven product that has been recognized as
the leading pharmaceutical sales application built with tremendous
functionality, based on sound technology.  Together, Allegra and ST will
provide customers with the 'best of breed' TES solution reinforced by complete
professional services support."
    Cornerstone version 2.0 includes the following significant technological
features:
    -- 32-bit processing capability
    -- Extended support of Object Linking and Embedding (OLE) automation
    -- Certified NT 4.0 server compliance
    -- Expanded "team-selling" and data-sharing capabilities
    -- Expanded compatibility with industry-leading server and laptop
       applications
    -- System design to accommodate multi-national and international business
       models
    -- Full integration with external PDA solutions

    Sales Technologies, Inc., headquartered in Atlanta, is the leading
provider of electronic sales support technologies in the pharmaceutical
industry, providing professional services and systems to more than 40,000
sales executives.  Sales Technologies is a unit of IMS America, the premier
information solutions provider to the healthcare and pharmaceutical industry,
and Cognizant Corporation (NYSE: CZT).
     Allegra Technologies, headquartered in Burlington, Ontario Canada, is an
innovative provider of Sales and Marketing System solutions transforming data
into knowledge for the Canadian pharmaceutical industry.
    Allegra's solutions are developed on the principle that key information
should be readily available to any member of an organization on a timely,
accurate and cost-effective basis.

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