CANTON, Mich., Oct. 31 /PRNewswire/ -- Ford Motor Company has asked Draw-
Tite Inc. to make Draw-Tite products available to its distributors, dealers
and customers.
Ford awarded Draw-Tite the supplier-branded program to provide Ford
Dealers and Ford Authorized Distributors (FADs) with Draw-Tite branded trailer
hitches and towing products. Draw-Tite trailer hitches and towing accessories
will be available for Ford, Lincoln and Mercury cars, trucks, vans and SUVs in
the first quarter of 2002.
Draw-Tite trailer hitches, ball mounts, hitch balls, electrical wiring,
brake controls, 5th Wheels and gooseneck products will be supplied to the 83
FADs and over 5,000 Ford, Lincoln and Mercury dealerships across the U.S. and
Canada. Ford Dealers can sell Draw-Tite branded hitches and towing products
to its customers. Ford will also promote this program through its product
brochures and consumer mailings.
This program is the first of its kind for Draw-Tite. "This is a very
exciting opportunity for both companies and will make for a successful
association going forward on all aspects of our business," said Don Thomas,
vice president of sales and marketing for national accounts at Reese Products
Inc. "Thanks to the technical help from Draw-Tite engineering along with
other dedicated staff within the organization, we were able to successfully
convince Ford that Draw-Tite is the brand that would make the Ford program the
most recognizable in the eyes of the towing consumers. This will have a
significant impact on consumer awareness regarding Draw-Tite products."
The sharing of information from Ford will make Draw-Tite "First to Market"
leaders on future Ford products, Thomas added. Designs to accommodate Draw-
Tite products are being incorporated into vehicles that are a couple of years
away from production.
Draw-Tite will be showcasing many of its trailer hitch and towing products
that will be available to Ford, Lincoln and Mercury at the SEMA 2001 show in
Las Vegas that runs from Oct. 30 to Nov. 2. The booth number is 3833. Stop
by the booth to see the new Ford Focus that highlights the innovative new Dual
Port System (DPS(TM)) application for cars. DPS was introduced at SEMA 2000
and initially designed for trucks and SUVs.
Draw-Tite Inc., based in Canton, Mich., is the world's largest aftermarket
manufacturer of custom-design trailer hitches, towing products and vehicle
accessories. The Draw-Tite line of new products includes: DPS(TM) (Dual Port
System) http://www.dualportsystem.com , plastic accessories (bug shields), soft
tonneau covers, five-place bike carriers, composite cargo carriers and a
complete line of electrical products for tow vehicle wiring. Draw-Tite has
over 700 different trailer hitches and 825 towing accessories covering 4,500
vehicle applications. For more information on the variety of Draw-Tite
products and accessories visit the Web site at http://www.draw-tite.com .
SOURCE Draw-Tite Inc.
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Related links:
http://www.draw-tite.com
CONTACT:
Arthur Bridgeforth Jr. of PR Partners,
+1-248-269-0532, for Draw-Tite Inc.
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