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iTunes Music Store Sells One Million Videos in Less Than 20 Days

    CUPERTINO, Calif., Oct. 31 /PRNewswire-FirstCall/ -- Apple(R) today
announced that iTunes(R) Music Store customers have purchased and downloaded
more than one million videos since they debuted on October 12. Customers can
choose from over 2,000 music videos, Pixar short films and hit TV shows for
just $1.99. Top downloads include music videos from Michael Jackson, Fatboy
Slim and Kanye West; Pixar's "For the Birds" and "Boundin'"; and episodes of
ABC's hit TV shows "Lost" and "Desperate Housewives."
    "Selling one million videos in less than 20 days strongly suggests there
is a market for legal video downloads," said Steve Jobs, Apple's CEO. "Our
next challenge is to broaden our content offerings, so that customers can
enjoy watching more videos on their computers and new iPods."
    Music videos are available from artists including Madonna, U2, Eurythmics,
Coldplay and Kanye West, and animated shorts are available from Academy
Award-winning Pixar Animation Studios. In a landmark deal with ABC Disney, the
iTunes Music Store also offers current and past episodes from the two most
popular shows on television, "Desperate Housewives" and "Lost" as well as the
new drama series "Night Stalker" and the two most popular shows from Disney
Channel, "That's So Raven" and "The Suite Life of Zack and Cody."
    With Apple's legendary ease of use, pioneering features such as integrated
Podcasting support, iMix playlist sharing, seamless integration with iPod(R)
and groundbreaking personal use rights, the iTunes Music Store is the best way
for Mac(R) and PC users to legally discover, purchase and download music
online. The iTunes Music Store features more than two million songs from the
major music companies and over 1,000 independent record labels,
11,000 audiobooks, gift certificates and exclusive music not found anywhere
else online.

    Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning desktop and notebook computers, OS X operating system, and iLife
and professional applications. Apple is also spearheading the digital music
revolution with its iPod portable music players and iTunes online music store.
    NOTE:  Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes and iPod are
trademarks of Apple. Other company and product names may be trademarks of
their respective owners.


SOURCE Apple Computer, Inc.




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