Eye-Catching Suzuki Works Techno (SWT) Add-Ons Make
American Suzuki a Must-See for Show Goers
BREA, Calif., Oct. 31 /PRNewswire/ -- At a significant and serious time in
its history, with new-product introductions and sales growth at all-time
highs, American Suzuki Motor Corporation (ASMC) arrives at the 2005 Specialty
Equipment Market Association (SEMA) trade show to have a little fun and turn a
few heads by showcasing new Suzuki Works Techno (SWT) accessories and two of
its "Suzuki Live Series" concept vehicles.
Treating auto enthusiasts to a flurry of SWT accessories and styling
packages to enhance their rides with unique looks for the company's most
popular vehicles, Suzuki will display a total of four SWT vehicles in its
booth, including the Reno LX SWT Edition, Aerio SX SWT Edition and two all-new
2006 Suzuki Grand Vitaras, tricked out in SWT accessories.
In addition to its full line of SWT accessories, Suzuki will display its
"Dune" and "Blizzard" Grand Vitara concept vehicles. The "Dune" and
"Blizzard" are two of the company's eye-catching "Suzuki Life Vehicles,"
embodying the automaker's new "Way of Life" brand campaign-products designed
for life enthusiasts.
Suzuki Works Techno
To complement Suzuki's expanding product line, the company launched Suzuki
Works Techno in 2004-a line of style-enhancing trim packages and accessories
designed to personalize Suzuki sedans, wagons, crossover vehicles and SUVs
sold in the United States. SWT accessories currently are available for the
Reno, Forenza, Forenza Wagon, Aerio and all-new Grand Vitara.
Reno LX SWT Edition
The 2005 Suzuki Reno LX SWT Edition was the first in a series of SWT
models. The limited-production Reno LX SWT sports a stylish mid-mount rear
spoiler and stainless steel exhaust tip with laser etched SWT logo. Carbon
fiber enhancements include SWT-tattooed B-pillar trim, rear bumper protector
and carbon fiber-style body graphics, giving enthusiasts a distinctive "street
tuner" look. Other SWT options include, carbon fiber dash and console trim,
and chrome alloy and gunmetal alloy wheels. Consumers can purchase Reno SWT
accessories on an individual basis or in a comprehensive package at their
local Suzuki dealership (prices to be determined).
Aerio SX SWT Edition
Following the introduction of the Reno LX SWT Edition in March and 2005
Aerio SX SWT Edition in April, and inspired by strong dealer demand, Suzuki
introduces the all-new 2006 Aerio SX SWT Edition. Designed specifically for
sports-oriented consumers, the Aerio SX SWT Edition features a front strut
tower bar, carbon fiber-style body graphics, carbon fiber B-pillar trim and a
carbon fiber rear bumper protector to assist in avoiding bumper paint damage
when accessing personal gear in the trunk. Continuing the SWT package's
carbon fiber theme, Suzuki also offers carbon fiber rear license plate frame.
There are three wheel options available for the Aerio SX SWT, including
chrome alloy, gunmetal gray alloy and rally-inspired white alloy. Interior
features include audio system iPod compatibility and illuminated cup holders
and front footwells to match the dashboard lighting. Available in early 2006,
the Aerio SX SWT will be available through Suzuki dealers.
Grand Vitara Accessories
Inspired by the popular SWT styling packages for the Reno and Aerio SX,
Suzuki rolls out a full-line of accessories for its all-new 2006 Grand Vitara
and offers three distinctive packages, including the Touring Package, which
includes a trailer hitch, custom trailer wiring harness and roof rack cross
bars; Sport Package, which offers a stylish SWT rear spoiler, rear cargo net
and SWT exhaust tip; and Protection Package, which features a durable SWT
bumper protector, rear cargo net and wheel lock set.
Consumers also can purchase exterior and interior accessories for the
Grand Vitara on an individual basis. To enhance the exterior styling of the
new Grand Vitara, Suzuki offers brushed metallic finish B-pillar trim, silver
finish grille, durable vinyl SWT quarter window graphics, steel exhaust tip
with laser etched SWT logo and a racing-inspired, SWT-engineered rear spoiler.
For a sporty look, Suzuki offers a custom fit side step bar set and aluminum
running boards.
Additional exterior features include durable acrylic sunroof and window
visors, rugged off-road fender flares and carbon fiber look vinyl hood and
nose masks to help protect the Grand Vitara's paint finish. For added
protection to prevent minor nicks and scrapes, Suzuki offers heavy duty,
molded polyurethane bumper guards, body side and bumper molding sets and a
rear bumper protector, available in both black and brushed metal-style trim.
Suzuki also offers a variety of easy-to-install chrome accents for the
exterior rearview mirrors, antenna mount, hood vents, windshield washer
accents and door sills.
As a vehicle geared toward life enthusiasts, the Grand Vitara offers
numerous removable roof rack systems and storage capabilities, including
removable roof rack cross bars, lockable bike module, composite material
surfboard/kayak holder, adjustable ski/snowboard holder, specially designed
aluminum roof cargo tray and aerodynamic roof cargo box.
To complement the Grand Vitara's already impressive interior, consumers
can purchase a custom Burlwood trim kit with UV protective polyurethane coat
and a rich finish that conforms to the dash and console. Custom engineered
SWT aluminum alloy wheels for the Grand Vitara are available in two sizes,
16-inch and 17-inch, and two finishes, machined/paint and chrome. For
enhanced looks and security, Suzuki also offers SWT smoked chrome wheel lug
and lock sets.
"Suzuki Live Series"
In addition to its full-line of SWT accessories on display, Suzuki will
display two of its "Live Series" concept vehicles, the "Dune" and "Blizzard"
Grand Vitaras. To explore the viability of alternative accessory packages for
consumers, ASMC has developed four vehicles to illustrate how its products
play an integral part of consumers' lifestyles. The "Suzuki Live Series"
concept vehicles-coined "Dune" for off-road enthusiasts; "Blizzard" for snow
sports enthusiasts; "Wave" for lake sports aficionados; and "Sea" for active
surfers-personify Suzuki's new "Way of Life" brand campaign.
"Dune" Grand Vitara
The "Dune" Grand Vitara is designed for off-road enthusiasts who demand
off-road capabilities. Well equipped with 26 inches of ground clearance and a
towing capacity of 3,000 lbs., the "Dune" provides enough muscle to add a huge
dose of exhilaration to any weekend. The exterior features flared fenders and
integrated cladding and running boards, all dressed in lightening yellow paint
to match the color scheme of Suzuki ATVs. Roomy on the inside, the
five-passenger "Dune" features a rear off-road gear storage and "mobile
garage" work station, ideal for last-minute adjustments. The "Dune" also
offers a built-in GPS and navigation system.
The "Dune" was featured at the 2005 SURFER Poll Video Awards in September
and, after an appearance at SEMA, the Grand Vitara concept will hit the auto
show circuit, with stops planned in Seattle, Indianapolis, Detroit, Chicago,
Kansas City, Mo., Denver and Atlanta.
"Blizzard" Grand Vitara
The "Blizzard" Grand Vitara is designed to fulfill the needs of people
with active lifestyles focused on snow sports. With a 2.7-liter turbocharged
Suzuki engine, full-time four-mode four-wheel drive system and wide grip
studded snow tires, the "Blizzard" is equipped to handle just about any road
condition. The Grand Vitara concept offers a dockable iPod station, an in-car
video and gaming system and in-car Internet access, allowing passengers to
check snow conditions on the way to the mountain. In the rear, the vehicle
offers chairlift-style seating for gearing up for the slopes and removing and
drying gear afterward. The "Blizzard" is equipped with built-in glove and
boot warmers and ventilated wet gear storage in the rear cargo area. The
"Blizzard" also features a custom roof rack system with enclosed, backlit
snowboard pods and a television camera to let the driver keep an eye on
his/her snow equipment.
In September, the "Blizzard" was featured at the 7th Annual TransWorld
SNOWboarding Riders' Poll Awards, which included more than 1,000 of the
snowboarding industry's top professional athletes and decision makers.
Following a comprehensive auto show schedule, with stops planned in Anaheim,
Calif., Miami, Orlando, Fla., San Diego and Los Angeles, the "Blizzard" will
join SKIING magazine's Half Pipe Jam Series and also make appearances at the
Elan Dolomite On Snow Events.
In the last two years, Suzuki has launched four new production models as
part of its aggressive growth plan: the premium compact Forenza sedan,
stylish midsize Verona sedan, five-door Reno and versatile Forenza Wagon.
Recently, Suzuki introduced the all-new Grand Vitara and is poised to launch
an all-new midsize SUV in the next year. With six cars and two SUVs, ASMC's
2006 model line offers buyers class-leading features and amenities at a great
value.
About American Suzuki
The Automotive Operations of American Suzuki Motor Corporation, Brea,
Calif., was founded in 1985 by Suzuki Motor Corporation. ASMC markets its
vehicles in the United States through a network of more than 540 automotive
dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation
(SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile,
motorcycle and outboard motor manufacturer with sales of more than two million
new vehicles annually. Founded in 1909 and incorporated in 1920, it has
operations in 125 countries. For media information and photos visit
http://www.media.suzuki.com or Suzuki's consumer site, http://www.suzukiauto.com.
SOURCE American Suzuki Motor Corporation
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Related links:
http://www.suzukiauto.com
CONTACT:
Mike Anson of American Suzuki Public
Relations, +1-714-996-7040, ext. 2464, or Amy Corsinita of
PainePR, +1-949-809-6740, for American Suzuki
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