NEW YORK, Oct. 31 /PRNewswire/ -- The Weinstein Company is proud to
announce a multi-year marketing alliance with L'Oreal Paris, the world's
largest beauty brand. This first ever, long-term partnership between a motion
picture company and a major cosmetic brand is being established to further the
natural association between the worlds of film and beauty. The strategic
alliance will include product integrations as well as promotional support,
with the co-hosting of premieres and special events such as Weinstein Company
parties at the Golden Globes and Academy Awards. In addition, L'Oreal's expert
makeup and hair teams will support all promotion of Weinstein Company films.
The announcement was made today by Bob and Harvey Weinstein, co-chairmen, The
Weinstein Company, and Carol Hamilton, president and general manager, L'Oreal
Paris.
    The alliance was launched last night with L'Oreal Paris' sponsorship of
"Derailed," the psychological thriller starring Jennifer Aniston and Clive
Owen, on Sunday, October 30th in New York City.
    As part of the partnership, L'Oreal will be the official exclusive beauty
sponsor of all of The Weinstein Company and Dimension Films' US theatrical
premieres over the next two years, beginning in January 2006.
    "We are proud to be teaming up with L'Oreal and believe that this is just
the beginning of a long and mutually beneficial relationship between our
companies," said Bob and Harvey Weinstein, co-chairmen of The Weinstein
Company.
    "We are tremendously excited to enter into this alliance with The
Weinstein Company," says Carol Hamilton, president and general manager,
L'Oreal Paris. "The film world is a great source of inspiration for L'Oreal
Paris, and we're thrilled to continue our tradition of working with
extraordinary talent. While it may seem to be an obvious relationship,
especially in the marketing world of omnipresent integrations, this
relationship will be truly ground-breaking in its scope and vision."
    Lori Sale orchestrated the deal on behalf of The Weinstein Company.

    ABOUT THE WEINSTEIN COMPANY
    The Weinstein Company was created by Bob and Harvey Weinstein, the
brothers who founded Miramax Films Corp. in 1979.  The Weinstein Company is a
multi-media company that officially launched on October 1st, 2005. Dimension
Films, the genre label that began with Miramax, will also be included under
The Weinstein Company banner. The Weinsteins are actively working on the
production, development and acquisition of projects for The Weinstein Company.
While at Miramax, the Weinsteins released some of the most critically
acclaimed and commercially successful independent feature films of the past
decade.  They received 249 Academy Award nominations and a record 16 Best
Picture nominations over the past ten consecutive years. Some of these films
include: "The Aviator," "Finding Neverland," "Chicago," "Gangs of New York,"
"In the Bedroom," "Chocolat," "The Cider House Rules," "Shakespeare In Love,"
"Life Is Beautiful (La Vita E Bella)," "Good Will Hunting," "The English
Patient," "Il Postino (The Postman)," "Pulp Fiction," "The Piano" and "The
Crying Game."
    The Weinsteins have acquired the following titles to be released by The
Weinstein Company: "Decameron," "The Libertine," "Last Legion," "Young
Hannibal," "Hoodwinked!," "Transamerica," "Nomad," "Outlander,"
"Stormbreaker," "Lucky Number Slevin," and "Master of the Crimson Armor."
Other titles to be released by The Weinstein Company include "Derailed," "The
Matador," "Wolf Creek," "Mrs. Henderson Presents," "Kill Bill:NC 17," "Fast
Track," "Breaking and Entering," "Scary Movie 4," "Sin City 2," "Pulse,"
"Passion of The Clerks," "Killshot," "Come Closer," "Awake," "Unknown," the
fourth movie in the Teenage Mutant Ninja Turtles Series, "School for
Scoundrels," and "Grind House."
    "Scary Movie 4," "Passion of the Clerks," "Killshot," "Awake" and "School
for Scoundrels" are currently in production.

    ABOUT L'OREAL PARIS
    The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty
care company with well-known products for the entire family, including Couleur
Experte, Preference, Excellence Creme, Feria, ColorSpa Moisture Actif, Color
Pulse and Hi-Light Styliste haircolors; Studio Line styling products, the VIVE
line of shampoos and conditioners, the L'Oreal Kids grooming line,
Dermo-Expertise skincare, Men's Expert Skincare, Sublime Bronze Self Tanners,
Sublime Slim Anti-Cellulite Gel, and L'Oreal Color Cosmetics.

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