This Year Marks Volvo's Most Ambitious Effort Yet at the Annual Tradeshow
LAS VEGAS, Oct. 31 /PRNewswire/ -- Paydirt. That's what Volvo Car
Corporation has hit with the highly anticipated new three-door C30. Just a
few weeks after the car's global unveiling at the 2006 Paris Motor Show,
Volvo Cars, in conjunction with three aftermarket tuning companies,
unleashed the ultimate expressions of free will today at the annual
Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas,
Nevada.
(Photo: http://www.newscom.com/cgi-bin/prnh/20061031/LATU060 )
The three cars, all highly modified iterations of the production Volvo
C30, are the separate visions of Evolve Cars, Heico Sportiv and Burton
Snowboards, and ipd, and represent what could be the ultimate dream cars
for the growing number of C30 enthusiasts in the U.S. and around the world.
"The C30 represents Volvo's most appealing offer to the young people
who love to customize and personalize their rides," commented Hans
Krondahl, Executive Vice President, Marketing, for Volvo Cars of North
America, LLC (VCNA). "These three cars will definitely spark a lot of
interest in the C30 and there is no better place to show them off than the
SEMA show."
Built purely as design concepts and prototypes, each tuner took a
decidedly different take on what the ultimate Volvo C30 could be. Volvo
supplied each company a production C30 T5 with a six speed manual
transmission and gave them only one rule to follow: all Volvo safety
features must remain functional. Other than that, they were free to let
their imaginations run wild. Additional information on all three SEMA Volvo
C30s, along with information about the production car, may be found at
http://www.volvocars-pr.com. Here is just a glimpse of what each car is about:
Evolve C30
The Evolve C30 is the ultimate street performer and track star with
motorsports technology throughout. Horsepower is the name of the game here,
with 507 stampeding ponies thundering through all four massive tires.
Sophisticated race-inspired suspension, gigantic brakes and a screaming
yellow high gloss paint scheme over wild body lines highlight the Evolve
C30. Sequential twin turbos, exotic exhaust plumbing and an advanced heat
exchanger promise eye-popping performance from this dream C30. Inside are
highly bolstered seats, a safety structure and custom leather touches.
Additional photos and information are available at http://www.volvocars-pr.com.
Heico Sportiv/Burton Snowboard C30
A joint collaboration between German tuner Heico Sportiv and Burton
Snowboards, this C30 promises those with an active lifestyle the ultimate
lifestyle vehicle. Fully drivable with 300 horsepower and factory
electronically controlled all-wheel drive, this dream C30 features a height
adjustable suspension, custom cut Toyo tires and an incredibly complex six
layer camouflage paint job that will let the car blend in to the mountain
environment while still turning heads on the road. Inside, there's a
portable GPS system and gleaming 2008 Burton snowboards and boots.
Additional photos and information are available at http://www.volvocars-pr.com.
IPD
High tech and high style come through in the International Product
Development (IPD) SEMA C30, all draped in the colors of the Swedish flag.
Nothing like a little national pride to draw the crowds in Vegas. Producing
384 horsepower, the ipd C30 retains its factory front-drive layout and puts
its best foot forward by offering up plenty of electronic fun and a
thoroughly custom fabricated interior, highlighted by a touch screen in the
floating center stack and a heads-up instrument display. But the icing on
the cake is the fully functioning gull-wing style doors. Additional photos
and information are available at http://www.volvocars-pr.com.
About Volvo
Volvo has been building cars with safety in mind for over 75 years. The
current 2006 model line-up of Volvo Cars includes: the award-winning S40
and its wagon counterpart the all-new V50; the award-winning XC90; the
sporty S60 sedan -- including the award-winning performance sedan -- S60 R
and the performance wagon version -- V70 R; the versatile V70 wagon and
rugged XC70 (Cross Country); and the all-new Volvo C70, the convertible
with the innovative retractable hardtop.
SOURCE Volvo Cars of North America
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Related links: http://www.evolvecars.com http://www.heicosportivna.com http://www.burton.com http://www.ipdusa.com http://www.volvocars-pr.com
Photo Notes: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061031/LATU060 AP Archive: http://photoarchive.ap.org AP PhotoExpress Network: PRN2 PRN Photo Desk, photodesk@prnewswire.com
CONTACT: James Hope, Public Affairs, Volvo Cars of North America, +1-800-970-0888; or Don Nicholson, President of EVOLVE Cars, Inc., +1-626-305-5529; or Todd Henderson, Managing Director of HEICO SPORTIV, +1-401-722-8601; or Liam Griffin, Marketing Director of Burton Snowboards, +1-802-660-3266; or Scott Hart, Volvo Division Leader, ipd, +1-503-257-7500
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