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Volvo C30 by Heico Sportiv and Burton Snowboards Unleashed at 2006 SEMA Show

   The Heico/Burton SEMA C30 is a joint collaboration between the German Volvo tuner and the legendary Burton snowboard company. It's the ultimate winter weather activity vehicle with over 300 horsepower, all-wheel drive and a full compliment of Burton equipment. (PRNewsFoto/Volvo Cars of North America)

LAS VEGAS, NV UNITED STATES
             Radically Reborn and Geared for Outdoor Adventure

    LAS VEGAS, Oct. 31 /PRNewswire/ -- If the thought of crisp mountain
air, fresh powder and breathtaking vistas isn't enough to set your mind
racing, the Volvo C30 concept by Heico Sportiv and Burton Snowboards will.
Customized, sport tuned and outfitted for active lifestyles, this
one-of-a-kind show car embodies the snowboarding spirit of living life to
the fullest.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20061031/LATU061 )
    This cool ride is aimed at driving enthusiasts who are just as
passionate about their cars as they are about the great outdoors. Never
willing to settle for the norm, their quest for adventure knows no bounds.
Conquering the halfpipe, pushing the limits at board parks or heading for
the backcountry is what it's all about. Since their clothing, choice of
music and attitude defy convention, so too does this spin on Volvo's new
sport compact.
    Heico, the premier Volvo tuner in Europe, partnered with Burton
Snowboards, the world's leading snowboard company, for the C30 project. The
cargo compartment is tricked out with an integrated snowboard storage
system complete with boot, helmet and gear storage units. 2008 Burton Vapor
snowboards, C60 bindings and SL-10 boots will also be showcased with the
concept car. Custom blue LED lighting makes the gear glisten in the dark
like so many snowflakes on a moonlit winter night.
    At home on the switchbacks or the road to the slopes, the Heico/Burton
C30 concept is part Paris-Dakar raider, part efficient weekend gear hauler
and part stylish, sporty performer. It wears a Heico-Ice 7-stage
pearl-effect paint scheme with a wicked "camo" theme. Heico's custom
fabricated full body kit adds a unique front fascia with "cornering" fog
lights, a sport grille, side skirts and fender flares plus a rear skirt
with integrated diffuser panel.
    Heico energized the C30's powerplant with an extra rush of adrenaline.
Volvo's 2.5-liter Euro-spec engine is fitted with performance enhancements
including a modified Borg-Warner turbo and wastegate and air-to-air
intercooler with electronically adjusted water injection, all managed by
Heico's power upgrade ECU. Spent exhaust gases are routed through a Metal
racing catalyst mated to Heico's stainless steel sport exhaust finished
with quad-tip pipes.
    With an estimated 300 horsepower at 5,500 rpm and 310 lb.-ft. of torque
on tap, long drives to the wilderness are transformed from a routine chore
to an extreme sport. When the traffic clears, downshift the 6-speed manual
gearbox, put the pedal to the metal and ear-to-ear grins are guaranteed. Of
course, Volvo recommends that the driver observe all posted speed limits.
    Right out of the box, the stock C30 channels the engine's torque to the
front wheels. Thinking outside the box, Heico transformed the show car to
full-time all-wheel drive. By no means is this a slam-dunk conversion.
Serious engineering work was needed to get it right.
    Heico collaborated with the pros at Haldex of Sweden, world-renown for
their track record as an OEM supplier of AWD components to Volvo Cars. The
C30 concept is fitted with electronically controlled AWD with custom
software integration that automatically transfers more power to the wheels
with the best grip. The benefits on slippery surfaces are obvious, yet AWD
also improves handling on completely dry roads.
    Active enthusiasts expect flexibility as well as performance. So this
special C30 is decked out with front and rear Heico coil-over suspension
that's adjustable for ride height. Carving corners with glee while turning
heads in the process is the job of Volution(R) 8 x 18-inch sport alloy
wheels shod with Toyo R888 245/40R-18 tires. In between the action, scope
out the custom designed Heico pattern on the tread.
    Because all good rides have to come to an end, stomping on the binders
brings the C30 to a stop with authority. The brakes feature Heico 4-piston
calipers with 320mm custom vented and slotted rotors in front and 285mm
kits in the back. A vibrant blue hue has been applied to the calipers for a
totally rad look.
    The cabin has the look and feel of premium quality materials. Modified
Volvo sport bucket seats are trimmed with handcrafted "Lugano" leather in
black and alpaca gray hides with gray stitching and embossed with the
Burton logo. Heico further enhanced the interior with its aluminum sport
pedals and footrest, shift knob, e-brake handle, door pin set and floor
mats. The thick-rimmed steering wheel with auxiliary controls is trimmed to
match the seat upholstery.
    The real kicker is the custom leather center console featuring
integrated iPOD(TM) and MOTO Q units plus Motorola Bluetooth hands-free
system. Volvo's Premium Sound System delivers 650 watts through 10
Dynaudio(R) speakers. Dolby(R) Pro Logic II Surround sound reproduces audio
tracks with such clarity it's like taking your favorite band along for an
awesome journey to the slopes.
    Heico Sportiv was founded outside of Frankfurt, Germany in 1995. It has
grown to become Europe's leading Volvo tuning firm. Heico has the longest
running history of endurance racing featuring Volvo cars spanning 12 years.
This serves as the engineering basis for offering high-quality components
for Volvo road cars. Please refer to http://www.heicosportivna.com for more
information.
    VCNA provides marketing, sales, service, technology and training to
Volvo automobile retailers in the U.S., Canada, Mexico and Puerto Rico. For
more information on specific production vehicles or special vehicles please
refer to the Volvo Cars of North America, LLC public relations website at:
http://www.volvocars-pr.com.
    About Burton Snowboards
    In 1977, Jake Burton Carpenter founded Burton Snowboards out of his
Vermont barn. Since then, Burton has fueled the growth of snowboarding
worldwide through its groundbreaking product lines, its grassroots efforts
to get the sport accepted at resorts and its team of top snowboarders. In
1996, Burton began growing its family of brands to include board sports
equipment and apparel brands. Privately held and owned by Jake, Burton's
headquarters are in Burlington, Vermont with international offices in
Innsbruck, Austria and Tokyo, Japan. For more information, visit
http://www.burton.com.


SOURCE Volvo Cars of North America




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Related links:
  • http://www.heicosportivna.com
  • http://www.burton.com
  • http://www.volvocars-pr.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20061031/LATU061
    AP Archive: http://photoarchive.ap.org AP PhotoExpress
    Network: PRN3 PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    James Hope, Public Affairs, Volvo Cars of
    North America, +1-800-970-0888; or Todd Henderson of Heico
    Sportiv, North America, +1-401-378-3918; or Shana Frahm of Burton
    Snowboards, +1-802-651-0482, shanaf@burton.com