Modified Rio, Spectra Vehicles Highlight Kia-Authorized Add-On Accessories
LAS VEGAS, Oct. 31 /PRNewswire/ -- For the past three years Kia Motors
America (KMA) has showcased exciting and enabling product at the Specialty
Equipment Market Association's (SEMA) annual trade show. Kia's parts and
accessories program received its first hefty push with the tuner market
through heavily customized Spectra and Spectra5 vehicles displayed during
the 2004 SEMA show.
Although heavily modified show cars are fun and exciting to look at,
they do not translate well in everyday driving nor are they generally
affordable. This year Kia has taken a decidedly different approach to
customization by bringing to market a host of performance-oriented parts
designed to allow enthusiasts to customize their vehicles while staying
true to Kia's principles of delivering exciting and enabling product at a
value price point.
"Value does not have to be boring," said Len Hunt, executive vice
president and COO of KMA. "Through our accessories program Kia allows
consumers to individualize their vehicles with a variety of Kia-authorized
add-on parts available installed by the dealer or as a weekend project in
the driveway."
Currently available for Rio and Spectra models -- two popular models
with today's younger buyers -- Kia-brand accessories are designed to
upgrade vehicle performance and customize appearance. Rio exterior
accessories are designed to provide a custom look for the owner and include
a spoiler, ground effects kit, exhaust tip and nose mask. A strut tower
brace, hyper ground kit and cat-back exhaust are also available to add
performance to the look and round out the performance parts. Doorsill
plates also are available as an interior enhancement and complete the look
for Rio and Rio5.
Spectra features a line of appearance upgrades starting in the interior
with gauge appearance kits, leather shift knobs, sport pedals and doorsill
plates. Outside Spectra offerings include a spoiler, body kit, nose mask
and a sport mesh grill. As with the Rio springs, hyper grounds as well as a
strut tower brace and cat-back exhaust (sedan only) are available to kick
up the fun factor.
Later in the 2007 model year Rio and Spectra vehicles will benefit
further from more performance accessories like a cold air intake and short
shifter. In addition, Rio performance springs are being finalized while an
under-car suspension brace, brakes and sports clutch are in the works for
Spectra. A Kicker(R)-tuned audio system also is being developed for
Spectra5. This stereo upgrades the vehicle's stock head unit and speakers
to Kicker specifications and includes a Kicker subwoofer and amplifier.
Kia-authorized accessories are constructed of premium-quality
materials, weigh less than stock parts and provide improved performance.
Additionally, all drivetrain and suspension components can be retrofitted
to earlier models. To further distinguish the performance-oriented items,
applications are co-branded with "Kia by" followed by the part's
manufacturer. The list includes: spark plugs (DENSO), springs (Eibach(R))
and strut tower braces (Tanabe(R)). Future co-branded accessories are cold
air intakes from Injen(R) and short shifters designed by B&M Racing &
Performance.
Add-on accessories are backed by the Kia 5-year/60,000-mile vehicle
basic warranty, depending upon time and type of purchase and installation
(i.e. dealer installed versus over the counter purchase and installed by
the customer). When purchased at the time of a new vehicle sale and
installed by the dealership, the parts warranty does not change. When
purchased over-the-counter and dealer installed, the accessory is covered
by the remaining basic warranty of the vehicle. However, if a consumer
chooses to perform a do-it-yourself install with an over-the-counter
purchase, if installed correctly, the part carries a 1-year/12,000-mile
warranty.
Kia Motors America -- the sales, marketing and distribution arm of Kia
Motors Corp. in Seoul, South Korea -- offers a complete line of vehicles
through more than 630 dealers throughout the United States. For more
information visit http://www.kiamedia.com.
SOURCE Kia Motors America
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Related links:
http://www.kiamedia.com
CONTACT:
Alex Fedorak of Kia Motors America,
+1-949-470-7019
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