Michelin Pilot Sport PS2(TM) and Pilot Sport Cup(TM) Tires Meet Extreme
Demands for High-Performance Vehicles
LAS VEGAS, Oct. 31 /PRNewswire/ -- Michelin rolled-out some of the
world's most exclusive supercars to tout its leadership position in
performance tires at this years SEMA (Specialty Equipment Market
Association) convention being held at the Las Vegas Convention Center from
Oct. 31 - Nov. 3, 2006.
(Photo: http://www.newscom.com/cgi-bin/prnh/20061031/NYTU162 )
Michelin tires are found on more supercars than all other tire
manufacturers combined. The supercar line-up in the Michelin booth includes
the Buggati Veyron, Pagani Zonda Roadster F, RUF Rt12, Saleen S7,
Koenigsegg CCX, Fisker Latigo CS and McLaren F1 LM., and for the first time
ever on Amercan soil, the Caparo T1.
From stronger engines to lightweight materials to improved
aerodynamics, the delicate balance between performance and safety is the
panacea for all supercar manufacturers. However, one element of the
supercar that is not up for debate is the high-performance parts required
to deliver world-class performance. This performance begins with the road
and the ability to deliver a high performance tire that stands up to the
unique demands of these ultimate driving machines.
"Michelin pushes the envelope for supercar performance through our
research and development efforts allowing us to be a leader in creating new
tire technology," said Parmeet Grover, brand director for Michelin. "These
supercars provide us a unique platform, in addition to our success in
motorsports, to ensure that drivers enjoy uncompromising safety and
performance for both city and highway driving with ultimate confidence."
At the center of Michelin's tire research and development activities is
its involvement in motorsports. Racing requires Michelin to deliver a high
performance tire that is capable of handling the highest speeds in various
weather and road conditions. Many supercars ride on Michelin(R) Pilot(R)
Sport PS2(TM) tires, which were inspired by Michelin's success in Formula
One, 24 Hours of Le Mans and the American Le Mans Series.
About Michelin
As the undisputed leader in the tire industry, Michelin
(http://www.michelin.com) designs, manufactures and sells tires for every
type of vehicle, including airplanes, automobiles, bicycles, earthmovers,
farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The
company also publishes travel guides, maps and atlases covering Europe,
Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin
North America employs 22,300 and operates 19 major manufacturing plants in
17 locations.
For more information, visit http://www.michelinmedia.com.
SOURCE Michelin North America, Inc.
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Related links: http://www.michelinmedia.com http://www.michelin.com
Photo Notes: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061031/NYTU162 AP Archive: http://photoarchive.ap.org AP PhotoExpress Network: PRN14 PRN Photo Desk, photodesk@prnewswire.com
CONTACT: Tonya Polydoroff of Michelin North America, Inc., office - +1-864-458-4511, mobile - +1-864-906-0515, tonya.polydoroff@us.michelin.com; or Adam Paige of Cohn & Wolfe, office - +1-212-798-9833, mobile - +1-646-391-6659, adam_paige@cohnwolfe.com
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