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Two Isuzu Project Pickups to Be Displayed at SEMA

   2007 Isuzu i-290 4x2 Extended Cab Sport Truck. (PRNewsFoto/Isuzu Motors America, Inc.)

CERRITOS, CA UNITED STATES
   2007 Isuzu i-370 4x4 Crew Cab Off-Road Truck. (PRNewsFoto/Isuzu Motors America, Inc.)

CERRITOS, CA UNITED STATES
    i-290 Sport Truck and i-370 Off-Road Truck Developed by Street Scene
                                 Equipment

    CERRITOS, Calif., Oct. 31 /PRNewswire/ -- Two exciting and aggressive
Isuzu Pickup project vehicles, both developed by Street Scene Equipment of
Costa Mesa, California, will be displayed at this week's Specialty
Equipment Market Association (SEMA) show in Las Vegas.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20061031/LATU122-a
             http://www.newscom.com/cgi-bin/prnh/20061031/LATU122-b )
    The project vehicles -- a 2007 i-290 Extended Cab Sport Truck and a
2007 i-370 4x4 Crew Cab Off-Road Truck -- are designed to show consumers
how they can customize an Isuzu Pickup with readily available aftermarket
equipment.
    "These trucks may look like concept vehicles," said Rick Stipa,
executive manager, accessory and product planning for Isuzu Motors America,
Inc. "But any customer, with a little bit of effort and imagination, can
own a new Isuzu truck virtually identical to either of these showstoppers."
    Isuzu i-290 Sport Truck
    It began as a stock Pacific Blue 2007 Isuzu i-290 4x2 Extended Cab. But
the i-290 Sport Truck -- now featuring bright gold stripes from Ape
Graphics and a Snugtop tonneau cover -- is anything but ordinary. A Ground
Force lowering kit drops the vehicle two to three inches for an aggressive
stance, while wide 255/45R20 Toyo Proxes S/T tires on 20-inch American
Racing wheels provide a street-ready look while enhancing grip and overall
performance on-road.
    On the outside, Street Scene Equipment contributed Cal-Vu signal
mirrors, front bumper cover, wiper cowl, roll pan and side skirts, all
painted body color by L&G Enterprises. Street Scene upper and lower chrome
Speed Grille inserts, custom hidden hitch and valance driving lights
complete the look.
    Underneath and inside, the i-290 Sport Truck offers up a Kinetik
battery supplied by Stir Marketing, a Gibson exhaust system, and black
leather seats with body-color-keyed Pacific Blue inserts from Roadwire and
Classic Soft Trim.
    The whole package, according to Mike Spagnola, president of Street
Scene Equipment, is expected to appeal to young males up to 30 years of age
-- and the young at heart.
    This vehicle embodies street-truck performance for those that like to
be seen cruising in style. Both looks and handling are improved on the
asphalt where this concept is most likely to be found.
    Isuzu i-370 Off-Road Truck
    While the i-290 Sport Truck represents one approach to affordable,
available personalization for Isuzu Pickup buyers, the i-370 Off-Road Truck
demonstrates that customization can go in a completely different direction.
    Beginning with a stock Pacific Blue 2007 Isuzu i-370 4x4 Crew Cab, the
Street Scene team raised the truck with a four-inch lift kit from
Skyjacker, then added 35-inch BFGoodrich tires outfitted with American
Racing wheels that are slick, literally-because they are Teflon coated, the
better to wash off the muck from an excursion on a muddy trail.
    The Street Scene-supplied signal mirrors, front bumper cover, wiper
cowl and roll pan were painted body color by L&G Enterprises. The
hyper-aggressive look is enhanced with Street Scene's Speed Grille inserts,
custom hidden hitch, flip-up license plate kit and 6.5-inch driving lights;
nerf bars and Dakar light bar from Rampage; custom gold stripes from Ape
Graphics; and bedliner and tailgate extender from Isuzu Motors America.
Like the i-290, the i-370 Off-Road Truck features a Kinetik battery, Gibson
exhaust, and leather seats from Roadwire and Classic Soft Trim.
    "This truck," says Spagnola, "demonstrates just how much you can do and
how far you can go with an Isuzu Pickup -- from hunting, camping and
mountain climbing to hitting the dunes and towing your motorcycles. It's a
rugged American look that will appeal to active adults of a wide variety of
ages and interests."
    Both project trucks are based on popular members of the Isuzu Pickup
line, which consists of the two-wheel-drive Extended Cab (available as
either an i-290 with 2.9-liter, 185-horsepower four-cylinder engine or as
an i-370 with a 242-horse, 3.7-liter inline five) and the five-cylinder
i-370 Crew Cab (available in both two- and four-wheel-drive models).
    Based in Costa Mesa, California, Street Scene Equipment is a leading
aftermarket supplier of automotive styling accessories.
    Isuzu Motors America, Inc., is the U.S. distributor of Isuzu sport
utility vehicles and diesel engines. For more information call (800)
662-2464 or access http://www.IsuzuNewsBureau.com.


SOURCE Isuzu Motors America, Inc.




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    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20061031/LATU122-a
    http://www.newscom.com/cgi-bin/prnh/20061031/LATU122-b
    AP Archive: http://photoarchive.ap.org AP PhotoExpress
    Network: PRN18-PRN19 PRN Photo Desk,
    photodesk@prnewswire.com
    CONTACT:
    Isuzu News Bureau, +1-800-662-2464