Michelin Dominates The Track, Tuner and Street at SEMA Las Vegas

Michelin Dominates The Track, Tuner and Street at SEMA Las Vegas

		Michelin features the Audi R10 TDI at SEMA Las Vegas among several cars demonstrating its unmatched tire performance capabilities and dominant position in the auto industry by displaying exclusive vehicles from the world's most iconic race teams, tuning companies and car manufacturers. (PRNewsFoto/Michelin) LAS VEGAS, NV UNITED STATES

New SEMA Booth Communicates Unmatched Performance Across Multiple Vehicle Categories LAS VEGAS, Oct. 31 /PRNewswire/ -- At this year's SEMA (Specialty Equipment Market Association) show in Las Vegas, Michelin demonstrates its unmatched tire performance capabilities and dominant position in the auto industry by displaying exclusive vehicles from the world's most iconic race teams, tuning companies and car manufacturers. The SEMA convention is being held at the Las Vegas Convention Center from Oct. 30 -- Nov. 1, 2007. (Photo: http://www.newscom.com/cgi-bin/prnh/20071031/NYW065 ) Michelin's SEMA booth focuses on Michelin's dominance across three specific segments: track, tuner and street, with a vehicle lineup that includes Audi's R10 TDI, APR R8 and an R8 sports car; Porsche's DHL Penske RS Spyder, Champion Racing Porsche and the 911 GT3RS; Corvette's C6.R race car, Lingenfelter Z06 and a special tire display announcing an answer for the growing number of Corvette owners who insist on using Michelin replacement tires. Michelin will display four tires in the booth showcasing Michelin's new production of replacement tire sizes for Corvette owners in summer 2008. Corvette owners will be able to bring the spirit of the C6.R at American Le Mans races to their rides with run-flat tires for the C5, C6 and C6Z06. Replacement tire sizes for the C5 include: 245/45ZR17 95Y Pilot Sport 2 ZP 275/40ZR18 99Y Pilot Sport 2 ZP Replacement tire sizes for the C6 include: 245/40ZR18 93Y Pilot Sport 2 ZP 285/35ZR19 99Y Pilot Sport 2 ZP Replacement tire sizes for the C6 Z06 include: 275/35ZR18 95Y Pilot Sport 2 ZP 325/30ZR19 101Y Pilot Sport 2 ZP "Michelin's 2007 SEMA display demonstrates our preeminent position when it comes to providing tires for high-performance vehicles from the track to the street and no other tire manufacturer can make this claim," said Parmeet Grover, brand director for Michelin North America. "The breadth of Michelin's partners and accomplishments in racing are a testament to the superior performance, durability, safety and overall confidence drivers experience when riding on Michelin(R) tires. Today's driver has so much data at their fingertips and they're making savvy choices when it comes to their vehicles. When looking for a smooth, quiet ride to work, a safer ride when transporting kids to school, or an exhilarating drive for fun, Michelin delivers on its brand promise of a better way forward." Automotive experts and manufacturers, including those represented in the vehicle line-up at SEMA, routinely select Michelin(R) tires for their advanced technology and unmatched performance to meet demand ranging from grip, wear and safety. Engineers from racing teams representing Audi's R10 TDI, Penske RS Spyder and Corvettes C6.R all chose Michelin as their tire partner for its technical background and proven results on the race track. In fact, Michelin swept the podium of the 24 Hours of Le Mans this year, which propelled the tire maker to its 10th consecutive victory at Le Mans. In addition to the eight vehicles on display at the booth, Michelin will also highlight a wide spectrum of its tires that cover the world's fastest supercars, SUVs and touring vehicles, including the Michelin Pilot(R) series: Sport Cup, Sport PS2(TM), Sport A/S and MXM4(TM); Michelin Latitude(R) series: Sport, Tour HP and Tour; and the Michelin LTX(R) series: all new A/T2, A/S and M/S; as well as the Michelin HydroEdge(R) and all new Michelin Primacy(TM) MXV4(R) tires. This year's SEMA booth will also host an X-Box Live(R) event for the new X-Box 360 game Project Gotham Racing 4, featuring the Michelin Test Track and several supercars that run on Michelin(R) Pilot(R) PS2(TM) tires including the SSC Ultimate Aero and Koenigsegg CCX. SEMA attendees can slip into a simulator located at the Michelin booth and on October 31, test their skills by racing against a featured Le Mans drivers from team Audi, Porsche and Corvette Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (http://www.michelin-us.com) employs more than 22,500 and operates 19 major manufacturing plants in 17 locations.