MILFORD, Conn., Oct. 31 /PRNewswire/ The TABS Group announces that
Schick, a subsidiary of Energizer Holdings, Inc. (NYSE: ENR), a leading
manufacturer of blades and razors, will be utilizing their Panel Solutions
tool to maximize strategic insights from household panel databases.
The TABS Group, bringing analytical innovation to the CPG industry,
developed the Panel Solutions tool to improve consumer and shopper
insights, which ultimately leads to better strategic direction. Their team,
made up of sales, marketing and retail executives, turn POS and consumer
data into a competitive advantage for manufacturers of all sizes.
Samantha Key, Manager of Category Development at Schick, states,
"Retailers are looking to us, the manufacturer community, for insight into
how and where shoppers are purchasing categories in the grooming aisle, and
more importantly, for overall strategic direction on what they can do to
enhance buyer conversion, the number of buying trips, as well as overall
market basket values ." "Panel Solutions has revolutionized the way our
team approaches panel data, enabling them to quickly delve into key
business issues and in turn, deliver timely, actionable, and relevant
recommendations to our retailer partners. The TABS Group built this tool to
align with our scanning databases, allowing us to easily deliver robust
category, consumer and shopper insights," she adds.
Many manufacturers have panel data to derive consumer and shopper
insights -- however, it's significantly under-utilized because it's
delivered in a cumbersome format and only a few know how to leverage.
"Panel Solutions addresses this problem. It is a tool that is widely used
and provides an analytical approach that delivers a strong ROI on your data
investment," notes David Butcher, partner at TABS Group.
For more information on Schick Panel Solutions, contact Samantha Key at
Samantha.Key@energizer.com. For more information on TABS Group and their
innovative tools, contact David Butcher at DavidButcher@TABSGroup.com or
visit http://www.tabsgroup.com.
Background:
Kurt Jetta, President & CEO, founded the TABS Group in 1998 as a
service with a better way to conduct Sales and Marketing analytics in the
Consumer Products Industry. TABS has developed unique and affordable
processes to strip out time and cost from the analytical process. Their
methodologies are robust, proven, and put to work daily for dozens of
clients across a variety of Food, Drug, and General Merchandise categories.
Products include QuickTABS(R), TABSPak(TM), TABS Advanced(TM),
AisleMaster(TM) and Total Store Analytics(TM).
SOURCE The TABS Group
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Related links:
http://www.tabsgroup.com
CONTACT:
Sales Contacts, Kurt Jetta, Founder &
President, +1-203-925-9157, kurtjetta@tabsgroup.com, or David
Butcher, +1-805-783-2999, davidbutcher@tabsgroup.com, both of The
TABS Group; or Press contact, Anita Fontana, VP Marketing of
Joyner Sales Agency, +1-216-393-8217, anita@jjoynergroup.com, for
The TABS Group
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