Get Inside South Beach with SoFla.com

    MIAMI, Oct. 6 /PRNewswire/ -- Wouldn't it be great if the weekend lasted
all week long and you never had to leave your home to enjoy it? Well now you
can!  All the sexy, stylish and scandalous people and places that make the
South Beach scene hotter than a jalapeno pepper, can now be enjoyed
24 hours a day with the launch of Cox Interactive Media's (CIM) SoFla.com.
    This highly interactive site is one of the only online gathering places
for South Florida to find out what's in, who's in and where they are going
tonight.  Users are actively encouraged to mix and mingle online, giving
people a chance to inject their own personalities and stories -- as well as a
chance to gossip, of course!
    "We've transported the energy, attitude and excitement of South Florida's
nightlife directly onto your desktop!  In fact, visitors to the site are far
more likely to meet and talk to people online at SoFla.com than they are at a
South Beach club, the music is so loud!" said Dan Shorter, City Site Manager
at SoFla.com.
    SoFla.com's dedicated team of self-styled party prowlers and scene
stalkers work around the clock to keep eleven content sections packed with the
latest restaurant reviews, horoscopes, music and film features, entertainment
news, celebrity sighting updates as well as local news and listings.
    With state-of-the-art features such as; "How Do I Get There?" that gives
users instant access to area maps, as well as street by street directions from
their own address to local restaurants or bars; "Daily Dose" that allows users
to pick out their favorite SoFla.com features and have them e-mailed directly
to their PC every day; "Take A Peek" that uses beach cams to provide real time
views of Ocean Drive, and a whole host of chat rooms, games and irreverent
interactive surveys, keep users coming back for more!
    To ensure visitors to SoFla.com get the real inside scoop on South Beach
happenings, every day the site is hosted by a celebrity Cyber Guide, on hand
to give users their own unique perspective on what's hot and what's not.  From
your favorite club bouncers and dancers to the regions' top authors, the much
coveted mantle of SoFla.com Cyber Guide is only bestowed on the most
interesting and infamous people on the South Beach scene.
    Unlike other available South Beach sites, SoFla.com is constantly changing
face.  Users can log on to check out The Morning Show, Lunch Break, Happy Hour
and Out all Night.  On Saturday and Sunday, SoFla.com offers The Brunch Show
and Out all Night.
    Drawing on the expertise and community knowledge of other Cox-owned media
in the South Florida market, including WHQT/H0T 105 FM and WFLC/Coast 97.3 FM,
as well as important site content partners like The South Florida Gourmet and
Justsurfit -- the web cam experts, staff at CIM are confident of SoFla.com's
appeal.
    "Like all great Internet sites, SoFla.com is constantly evolving and
developing.  We're proud of the unique insight into the South Beach lifestyle
we are offering people who want to know where to go and who to look out for,
as well as those people who just want to look from afar," added Dan Shorter.
"Whether people click on from their PC at work or at home, we want SoFla.com
to become the only place they go to keep up with what's happening on South
Beach."
    Note: Cox Interactive Media, headquartered in Atlanta, is a newly formed
subsidiary of Cox Enterprises, Inc.   SoFla.com joins other local city sites
such as AccessAtlanta (http://www.accessatlanta.com), Austin360 (http://www.austin360.com),
Bayinsider.com in San Francisco (http://www.bayinsider.com), GoCarolinas.com in
Charlotte (http://www.gocarolinas.com), InsideCentralFlorida in Orlando
(http://www.insidecentralflorida.com), and SoFla.com for Miami and the South Beach
area (http://www.sofla.com).  These city sites provide users specific information
unique to their communities as well as opportunities for online interaction
with other users.
    Specialty sites like Storm97 (http://www.storm97.com), FASTBALL.com
(http://www.fastball.com) and Y'all (http://www.yall.com) have also been established to
focus on specific topics that have regional or national appeal.  Through the
advent of studios like the one in South Beach, CIM (http://www.cimedia.com) will
continue to provide vital interactive links between local, national and
worldwide communities.  By the end of 1997, there will be an additional
25 studios opened by CIM in metropolitan areas across the country.
    A leading media company, Cox Enterprises, Inc., includes Cox Newspapers,
Inc. (newspapers, direct mail marketing, book publishing), Cox Broadcasting,
Inc. (TV, spot sales, television production, research, publicly traded Cox
Radio, Inc.) and publicly traded Cox Communications, Inc. (cable distribution,
programming, broadband communications) in addition to Cox Interactive Media.
The company is also the world's largest operator of automobile auctions
through Manheim Auctions, providing financial services, government auctions,
online services and price guides.

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