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Palmer Wireless Records Strong Growth In First Quarter

                       21% Increase in Service Revenue;
                     26% Increase in Operating Cash Flow;
                         37% Increase In Subscribers

    FT. MYERS, Fla., April 23 /PRNewswire/ -- Palmer Wireless, Inc.
(Nasdaq: PWIR) today reported that record first quarter growth in subscribers,
coupled with improved operating efficiencies and lowered interconnection
charges, resulted in significantly increased service revenue, operating cash
flow and net income for the quarter ended March 31, 1997.  Company highlights,
which are in millions of dollars, except for per share data, are as follows:

                      Palmer Wireless Company Highlights
                                 (Unaudited)

                                          Three Months Ended
                                              March 31,
                                          1997         1996        %

    Service Revenue                      $42.2        $34.9      20.9%
    Operating Cash Flow**                 18.1         14.4      25.5%
    Margin %                              42.8%        41.3%
    Average Monthly Revenue Per Sub.    $47.70       $53.73     -11.2%
    Total Subscribers                  310,823      227,400      36.7%
    Per Share Information:
    Average Shares Outstanding      27,813,259   23,561,923        --
    Operating Cash Flow Per Share         $.65         $.61        --
    Net Income (Loss) Per Share           $.04         $.00        --

    ** Defined as operating income before depreciation and amortization

    "We are very pleased with our first quarter results," said Palmer Wireless
President and Chief Executive Officer William J. Ryan.  "The company rebounded
strongly from the fourth quarter, posting solid results in subscriber
additions, operating cash flow and net income.  Despite increasing
competition, our systems continue to show strong growth and improved margins,
as we continue to successfully focus our attention on lowering operating costs
per subscriber."
    "We are particularly pleased with the results of our Savannah and Augusta
properties,"  Ryan continued.
    "As two of Palmer's largest population markets, we expect these MSA's to
make key contributions to Palmer's future operating results.  Both markets are
now integrated into Palmer's method of operation and both experienced strong
penetration growth during the quarter."
    Palmer Wireless added 16,084 internal net subscribers during the first
quarter, a 4.3% increase from the same period last year.  During the quarter
Palmer also added another 14,923 subscribers from its acquisition of the
Georgia 13 RSA.  Total cellular subscribers increased to 310,823 at March 31,
1997, 37% higher than a year earlier.
    The Company's monthly churn rate increased to 1.9% in the first quarter,
from 1.5% during the same period last year.  This increase is primarily due to
increased rate discounting and promotions targeted at existing cellular
customers, as competitors have moved to add subscribers and gain market share
in advance of the introduction of PCS.  While this 1.9% rate is higher than
last year, it is down from the 2.1% churn rate experienced during the fourth
quarter, and management believes that this rate is still well below the
industry average.
    Palmer completed the first quarter at an average market penetration rate
of 7.9%, up from 6.8% in the first quarter of 1996.  This improvement in
penetration would have been even larger except for Palmer's acquisition of the
Savannah and Augusta, Georgia cellular markets ("the GTE Acquisition") on
December 1, 1995 and the Georgia 1 RSA acquisition in June of 1996.  These
properties are significantly under penetrated relative to Palmer's core
systems.  Excluding these properties, Palmer's penetration would have been
8.9% as of March 31, 1997.
    Service revenue rose 20.9% in the first quarter of 1997 to a record
$42.2 million, up from $34.9 million generated during the first quarter of
last year.  Average monthly service revenue per subscriber declined 11.2% from
$53.73 in the first quarter of 1996 to $47.70 in the first quarter of 1997.
Generally, declines in revenue per subscriber are normal in this industry.
This is primarily because new customers tend to use less airtime than
established subscribers. Consequently, growth in service revenue generally
does not increase proportionately with the increase in subscribers.  This
quarter's large decline also reflects more competitive rate plans introduced
into Palmer's markets.
    Total operating and administrative expenses, excluding depreciation and
amortization, increased 9.8% to $16.5 million in the first quarter of 1997
from $15.0 million in the first quarter of 1996.  Sales and marketing costs
(including installation costs and net phone subsidies) increased 39.3% to
$7.7 million in the first quarter from $5.5 million in the first quarter of
1996.
    Palmer's cost to add a gross subscriber (including net phone subsidies)
increased to $234 during the first quarter of 1997, as compared to $217 during
the same quarter last year.  Larger phone subsidies and marketing promotions
are the primary reasons for this increase.  Despite this increase, management
believes that Palmer's cost to add a subscriber is still well below the
industry average.
    Total cash operating costs (including phone subsidy) per subscriber per
month declined 13.6% from $31.55 in the first quarter of 1996 to $27.27 in the
first quarter of 1997, and more than offset the decline in revenue per
subscriber.  Management believes that this monthly cost per subscriber is
among the lowest in the industry.
    Operating cash flow rose to $18.1 million for the quarter.  This result
was 25.5% higher than the $14.4 million earned in the first quarter of last
year.  Operating cash flow margins increased in the first quarter to 42.8% of
service revenues versus 41.3% for the same quarter last year, reflecting
increased operating efficiency, improved roaming relationships with
neighboring carriers, as well as lower interconnection charges.
    Net income for the quarter was $1.2 million or $.04 per share, as compared
to $0.1 million or $.00 per share for the same period last year.
    Palmer Wireless, headquartered in Ft. Myers, Florida, owns and operates
18 non-wireline cellular telephone systems in Florida, Alabama, Georgia, and
South Carolina covering a total estimated population of 3.9 million with over
310,000 subscribers.  All of the Company's systems are North American Cellular
Network (NACN) and Cellular One Affiliates.  The Company trades on the NASDAQ
Stock Market under the symbol:  PWIR.
    "Safe Harbor" Statement under the Private Securities Litigation Reform Act
of 1995:
    The statements made in this press release, other than historical financial
results are forward-looking in nature.  Palmer's actual results may differ
materially from those projected in this release.  Primary factors that may
effect these projections include, but are not limited to:  changes in the
overall economy; the number and makeup of the competitors in each of our
markets; the introduction or lack of introduction of new technology; the
ability of Palmer to secure sufficient locations to provide adequate coverage
within each of our markets; changes in law and/or regulatory policy;
agreements or lack of agreements with neighboring cellular, PCS, long distance
and/or local exchange carriers; and the mix of products and services offered
in our markets.  You should evaluate any statements in light of these
important factors.

                       Palmer Wireless and Subsidiaries
                       Summary of Operating Statistics

                                   Three Months Ended
                                         March 31,
                                      1996      1997   % Growth

    Subscriber Statistics
    Net Subscriber Additions         15,415    16,084     4.3%
    Ending Subscriber Base          227,400    310,823   36.7%
    Estimated Gross Population (A)3,324,430  3,914,840
    Penetration %                       6.8%       7.9%
    Monthly Churn Rate                  1.5%       1.9%
    Cost to Add a Gross Subscriber
     (Including Phone Loss)            $217       $234
    Cost to Add a Net Subscriber
     (Including Phone Loss)            $357       $476
    Revenue Statistics
    ($ in 000's, except per subscriber information)
    Local Service Revenue (B)       $29,879    $36,273   21.4%
    Roaming Revenue (B)               5,036      5,947   18.1%
    Total Service Revenue           $34,915    $42,220   20.9%
    Local Revenue Per Subscriber (C) $45.98     $40.98  -10.9%
    Total Service Revenue Per
     Subscriber (C)                  $53.73     $47.70  -11.2%
    Profitability Statistics
     ($ in 000's, except per
     subscriber information)
    Monthly Cash Operating Costs
     Per Subscriber (D)              $31.55     $27.27  -13.6%
    Operating Cash Flow Before Sales,
     Marketing Installation, Phone
     Loss                           $19,808    $25,741   29.3%
     % Margin - Service Revenues       57.0%      61.0%
    Operating Cash Flow (EBITDA)    $14,412    $18,086   25.5%
     % Margin - Service Revenues       41.3%      42.8%
    Operating Income                 $8,514    $10,533   23.7%
    Net Income (Loss)                   $76     $1,177 1446.7%
    Per Share Information
    Weighted Shares Outstanding
     (in 000's)                      23,562     27,813
    Operating Cash Flow Per Share     $0.61      $0.65
    Operating Income Per Share        $0.36      $0.38
    Net Income (Loss) Per Share (D)   $0.00      $0.04

    Notes To Operating Summary
    (A) Based upon year end estimates from the CACI Ninth edition Sourcebook
    (B) Local Service Revenue equals Access, Airtime, Toll, Feature,
Connection, Disconnection and Other Revenues.
    (C) Denominator based upon adding BOM subs for reach period and dividing
by number of periods reported
    (D) Defined as Total Operating Expenses before depreciation and
amortization (Including Phone Subsidy) divided by BOM subs for each period
divided by the number of periods

                    PALMER WIRELESS, INC. AND SUBSIDIARIES
               Condensed Consolidated Statements of Operations
                  ($ in thousands, except per share amounts)

                               For the three months
                                 ended March 31,
                                1996       1997
    Revenue:
    Service                   $34,915    $42,220
    Equipment sales and
     installation               2,035      2,463
    Total revenue             $36,950    $44,683
    Operating Expenses:
    Engineering, technical and
     other direct               7,683      7,430
    Cost of equipment           3,931      5,807
    Selling, general and
     administrative            10,924     13,360
    Total expenses            $22,538    $26,597
    Operating income before
     depreciation and
     amortization             $14,412    $18,086
    Margin as a % of service
     revenue                     41.3%      42.8%
    Depreciation and
     amortization               5,898      7,553
    Operating income           $8,514    $10,533
    Other income (expense):
    Interest expense, net      (7,945)    (7,872)
    Other income, net              --         71
    Total other expense       $(7,945)   $(7,801)
    Income before minority
     interest share of income
     and income taxes            $569     $2,732
    Minority interest share of
     income                      (452)      (331)
    Income before income taxes   $117    $ 2,401
    Income taxes                  (41)    (1,224)
    Net income                   $ 76   $  1,177
    Net income per share of
    common stock                $0.00      $0.04
    Average shares
     outstanding           23,561,923 27,813,259

                      Palmer Wireless, Inc. and Subsidiaries
                 Condensed Consolidated Statements of Cash Flows
                                 ($ in thousands)

                                                For the three months
                                                  ended March 31,
                                                 1996         1997
    Cash flows from operating activities:
     Net income                              $     76   $    1,177
     Adjustments to reconcile net
       income to net cash provided
       by operating activities:
      Depreciation and amortization             5,898        7,553
      Minority interest share of income           452          331
     Deferred income taxes                         41        1,224
     Loss on disposal of property                  --            5
     Interest deferred and added
      to long-term debt                           187           --
     Payment of deferred interest                  --       (1,514)
     Decrease in trade accounts receivable         50        1,730
     Decrease in inventory                        378        1,223
     Increase in accounts payable
      and accrued expenses                         40        1,252
     Change in other accounts                    (343)        (651)
     Total adjustments                       $  6,703    $  11,153
    Net cash provided
     by operating activities                 $  6,779    $  12,330

    Cash flows from investing activities:
     Capital expenditures                      (6,618)     (16,987)
     Proceeds from sales of
      property and equipment                       --           12
     Purchase of cellular systems                  --      (31,096)
     Collection of purchase price adjustment    2,452           --
     Purchases of minority interests           (1,224)        (368)
     Increase in other intangible
      assets and other assets                  (2,247)         (48)
    Net cash used in investing activities   $  (7,637)   $ (48,487)

    Cash flows from financing activities:
     Increase in short-term notes payable          --        1,332
     Repayment of long-term debt                  (25)      (3,782)
     Proceeds from long-term debt               2,000       39,000
    Net cash provided by
     financing activities                   $   1,975    $  36,550

    Net increase in cash
     and cash equivalents                   $   1,117    $     393
    Cash and cash equivalents
     at the beginning of period                 3,436        1,698
    Cash and cash equivalents
     at the end of period                   $   4,553    $   2,091

    Supplemental disclosure
      of cash flow information:
     Income taxes paid (refunded), net      $      67    $    (648)
     Interest paid                          $   7,033    $   8,615


                      Palmer Wireless, Inc. and Subsidiaries
                      Condensed Consolidated Balance Sheets
                                 ($ in thousands)

                                             December 31,   March 31,
                                                 1996         1997
    Assets:
    Current assets:
     Cash and cash equivalents               $  1,698   $    2,091
     Trade accounts receivable, net
       of allowance for doubtful accounts      18,784       17,819
     Receivable from other cellular carriers    1,706        3,194
     Deferred income taxes                        830        1,044
     Prepaid expenses and deposits              2,313        1,940
     Inventory                                  5,106        4,043
    Total current assets                     $ 30,437   $   30,131

    Net property, plant and equipment         132,438      148,121
    Licenses, net of amortization             375,808      400,620
    Other intangible assets and other
     assets, at cost less accumulated
     amortization                              11,259       10,694
    Total                                   $ 549,942   $  589,566

    Liabilities and Equity:
    Current liabilities:
     Notes payable                          $   1,366   $    2,698
     Current installments of long-term debt     5,296           --
     Accounts payable                          10,394       10,510
     Accrued expenses                           8,399        9,871
     Other liabilities                          4,686        4,770
    Total current liabilities               $  30,141   $   27,849
    Long-term debt, excluding
     current installments                     337,000      376,000
    Deferred income taxes                      11,500       12,938
    Minority interests                          6,371        6,672
    Total liabilities                       $ 385,012   $  423,459
    Stockholders' equity                      164,930      166,107
    Total                                   $ 549,942   $  589,566


SOURCE Palmer Wireless, Inc.




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CONTACT:
Wayne Wisehart or Jeff Green of Palmer
Wireless, 941-433-8226; or Chris Plunkett or Diana Brainerd of
Brainerd Communicators, Inc., 212-986-6667