Company Also Listed as a Leader in Relationship Optimization Quadrant
SAN MATEO, Calif., Nov. 1 /PRNewswire/ -- E.piphany, Inc. (Nasdaq: EPNY),
a leading provider of next-generation customer relationship management (CRM)
software, today announced that the company was listed as a leader in marketing
applications in two research notes published in October 2001 by Gartner, Inc.,
a leading industry analyst firm.
The E.piphany E.5(TM) system was listed as the only leader among
16 vendors in Gartner's E-Marketing Magic Quadrant study released on
October 11, 2001. The company was also positioned in the leadership quadrant
in Gartner's Relationship Optimization Quadrant report released on
October 8, 2001. Both reports indicate the critical value of marketing as
applied in customer sales and service interactions among global businesses.
According to Gartner, vendors evaluated in the E-Marketing Magic Quadrant
can fall into one of four categories: Leaders, Challengers, Visionaries and
Niche Players. E.piphany was the 'sole leader' in the Leaders quadrant, based
on its ability to execute and completeness of vision. The report states,
"E-marketing will continue to be a key enabler of an enterprise's overall
marketing effort; however, it is becoming part of an overall CRM solution. To
optimize the benefits of e-marketing functionality, winning enterprises must
address those efforts in the broader context of an overall CRM
implementation." Gartner Research Note: M-14-3136: "Gartner Introduces Its
E-Marketing Magic Quadrant," A. Sarner, W. Janowski.
As the market grows and more focus is placed on the value of marketing as
it is applied to requirements in customer sales and service interactions,
E.piphany is in an excellent position to expand its market position with
E.piphany E.5, the company's enterprise CRM offering that addresses the entire
customer lifecycle. Furthermore, Gartner estimates that through 2002,
enterprises leveraging e-marketing data into collective customer repositories
will be 40 percent more effective in targeting profitable customers and
quality prospects than competitors that do not take advantage of data from
their electronic channels (0.6 probability). Gartner Research Note:
M-13-3675: "This Is the Best Time for E-Marketing," A. Sarner.
"Our performance in Gartner's E-Marketing Quadrant and the Relationship
Optimization Quadrant highlights the importance of marketing as a business
imperative and pre-requisite for any successful CRM strategy," said Jeff
Pulver, Executive Vice President of Marketing. "From day one, we've built
integrated, intelligent solutions that have become the 'gold standard' for
companies to plan, execute, and monitor permission-based campaigns over
traditional and electronic channels. By leveraging existing customer data,
E.piphany's marketing applications help companies generate revenue more
effectively by understanding customer trends and providing the means to
address each customer individually, in the most appropriate fashion."
About E.piphany
E.piphany is a leading provider of next-generation customer relationship
management software for the Customer Economy. By providing an integrated
suite of software solutions, the E.piphany E.5(TM) solution blends web-based
analytic and operational CRM to unify all inbound and outbound marketing,
sales and service customer interactions. E.piphany E.5 enables a single,
enterprise-wide view of each customer to help global businesses better
understand and proactively serve customers in real time. With worldwide
headquarters in San Mateo, California, E.piphany has regional operations and
offices throughout North America, Europe and Asia Pacific.
NOTE: Gartner's permission to quote its Magic Quadrant research should
not be deemed to be an endorsement of any company or product depicted in the
quadrant. The Magic Quadrant is Gartner's opinion and is an analytical
representation of a marketplace at and for a specific time period. It
measures vendors against Gartner-defined criteria for a marketplace. The
positioning of vendors within a Magic Quadrant is based on the complex
interplay of many factors. Gartner does not advise enterprises to select only
those firms in the Leaders segment. In some situations, firms in the
Visionary, Challenger, or Niche Player segments may be the right match for an
enterprise's requirements. Well-informed vendor selection decisions should
rely on more than a Magic Quadrant. Gartner research is intended to be one of
many information sources and the reader should not rely solely on the Magic
Quadrant for decision-making. Gartner expressly disclaims all warranties,
express or implied of fitness of this research for a particular purpose.
This press release contains forward-looking statements relating to growth
in the market generally and in E.piphany's market share. Actual results could
differ materially from such forward-looking statements. Factors that could
cause actual results to differ materially include delays in the development
and release of new US and international versions of E.piphany's products,
difficulties in assimilating recently acquired companies, increases in
E.piphany's sales cycles, intense competition including the introduction of
new products and services by competitors, ability to hire and retain qualified
personnel, and worsening general economic conditions. These factors and
others are described in more detail in the Company's public reports filed with
the Securities and Exchange Commission, such as those discussed in the "Risk
Factors" section included in the Company's Annual Report on Form 10-K,
Quarterly Reports on Form 10-Q and in the Company's prior press releases.
NOTE: E.piphany and the E.piphany logo are trademarks of E.piphany, Inc.
All other trademarks are the property of their respective owners.
SOURCE E.piphany, Inc.
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Related links:
http://www.epiphany.com
CONTACT:
media, Kim Stocks of E.piphany,
+1-650-356-5863, or kstocks@epiphany.com; or Stacey McCarthy of
Blanc & Otus, +1-415-856-5116, or smccarthy@blancandotus.com, for
E.piphany, Inc.; or investors, Todd Friedman of E.piphany,
+1-650-356-3934, or tfriedman@epiphany.com
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