Support The U.S. Olympic Team While Shopping
COLORADO SPRINGS, Colo., Nov. 1 /PRNewswire/ -- Tara ... Andy ...
Stephen... Joe ... Are these Olympic Hopefuls on your Holiday Shopping list?
They could be. When you purchase sportswear and Olympic-related gift items
from the new U.S. Olympic Team catalog for the family and friends on your
list, you'll in turn help the aspiring athletes that will represent the U.S.
Olympic Team in the 2004 Olympic Games in Athens, Greece. The complete line
of merchandise can be viewed on-line at usolympicteam.com or call
1-800-THE-TEAM to order a catalog.
(Photo: http://www.newscom.com/cgi-bin/prnh/20021101/LAF016 )
"This Holiday initiative is another important step forward in our ongoing
marketing efforts to raise awareness and funding for the U.S. Olympic Team,"
said Toby Wong, USOC Chief Marketing Officer. "Along with supporting the
catalog, the ads are a first glimpse at the branding we will be doing to
promote and deepen consumer connection to our athletes on their journey to
Athens," adds Wong.
"We were inspired to offer this new merchandise by the overwhelming
success of the U.S. Olympic Team clothing we offered during the Winter Games
earlier this year," added Matt Biespiel, United States Olympic Committee
Managing Director of Brand Development and NGB Sports Marketing.
The U.S. Olympic Team on-line store and catalog offer a wide range of
Olympic gift ideas including a first-time available, Limited Edition (300)
Olympia to Athens 2004 Puzzle Pin Set (retail price $99.99). Shoppers will
also find the highest quality sportswear available, all fashionably designed,
for everyone on their list including kids, teens, men and women.
Highlights include a brand new collection of Athens-themed clothing and
hats from Roots (retail prices range from $18.99 for a visor to $99.99 for US
Olympic hockey jersey), and the first appearance of USA Olympic clothing from
Adidas (prices range from $14.99 for Olympic Tee to $59.99 for Olympic Fleece
Pullover.)
Olympians and Olympic Hopefuls model the new sportswear throughout the
Holiday 2002 Catalog. The athletes are also featured in a new ad campaign
promoting the catalog that launches November 1st with a full-page ad in USA
Today. The campaign continues with full-page ads appearing throughout
November and December exclusively in USA Today (BW) and Sports Illustrated
(4C), along with online advertising on Yahoo!. All are USOC media partners in
the campaign.
Goodby, Silverstein & Partners/San Francisco created the campaign, that
consists of four different ads photographed by Tom RaFalovich.
The USOC is a not-for-profit organization. Every purchase made helps aspiring
U.S. athletes in their efforts to succeed in Olympic competition.
*Olympians and Olympic Hopefuls appearing in the catalog and advertising
include:
*Tara Lee Nott - USA Weightlifting - Stillwell, Kan., gold medalist (also
in ads)
Andy Sparks - USA Cycling - Cloverdale, Ind.
*Brian Olson - USA Judo - Woodville, Fla.
Joe Williams - USA Wrestling - Blue Island, Ill. (also in ads)
Stephen McCain - USA Gymnastics - Houston, Texas, silver medallist
Sarah Hammer - USA Cycling - Redondo Beach, Calif.
Giddeon Massie - USA Cycling - Bethlehem, Pa. (also in ads)
For additional information, contact Najasila Campbell, Media and Public
Relations Division, at 719/866.2209. This release also is available on the
USOC's media-specific website http://usocpressbox.org .
SOURCE United States Olympic Committee
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Related links:
http://usocpressbox.org
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20021101/LAF016
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
CONTACT:
Najasila Campbell, Media and Public Relations
Division of United States Olympic Committee, +1-719-866-2209
NOTE TO EDITORS: Electronic files of the print ads can be found
in .jpeg format on the media-specific website:
http://usocpressbox.org .
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