Pugilistic Poultry Trade Punches in Prime Time Peck-off
MIAMI, Nov. 1 /PRNewswire/ -- Forget the Rumble in the Jungle and the
Thrilla in Manila. This Friday, November 5, Burger King Corporation sponsors
the true fight of the century: "Chaos in the Coop." This tongue-in-beak bout
pits two formidable fowl, "T.C." (named for our TENDERCRISP(TM) sandwich) and
"Spicy" (for Spicy TENDERCRISP)(TM) against each other in a winged winner-
take-all match for the right to claim the title of World's Best Chicken
Sandwich! (Now, these are not real chickens; they are actors fighting at
their own risk!)
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
The two contenders are fired-up for this DIRECTV(R) event, which can be
viewed multiple times on Friday, November 5, from 10:00 to 11:00 p.m. EST. It
also will be simulcast at http://www.chickenfight.com , a web site where more
than 2 million have voted for their champion chicken. Professional boxing
referee Joe Maldonado calls the event as the chickens fiercely compete down to
the last second to claim the title.
"Since October 18, in anticipation of the battle between the two con-
tenders, http://www.chickenfight.com has had non-stop hits, as food and fight
fans alike continue to peck-in to support their favorite," said Russ Klein,
Chief Marketing Officer. "You've seen the training ads and then the weigh-in
ads, now you can see the main event on DIRECTV(R)."
About Burger King Corporation
The BURGER KING(R) system operates more than 11,220 restaurants in all 50
states and in 61 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2004, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com .
SOURCE Burger King Corporation
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