FTS Signs Another Multi-Million Dollar Agreement; Continues Global
Momentum

    HERZLIYA, Israel, November 1 /PRNewswire-FirstCall/ -- Formula Telecom
Solutions, Ltd. (LSE: FTS), a leading provider of Billing and CRM solutions
for the telecom industry, and a member of the Formula Group (NASDAQ: FORTY),
announced today that it has signed a multi-million dollar agreement with
Bakcell, Azerbaijan's second-largest cellular network operator, to provide it
with FTS' advanced Leap CRM platform. Leap CRM will offer Bakcell a fully
user-customizable solution for managing relationships with its half-million
subscribers.
    "We needed a CRM package that is both easy to customize and completely
reliable, and we believe we found the answer with FTS' Leap CRM," said
Natalya Bantsereva, Customer Care & Roaming Director of Bakcell. "FTS offered
us a flexible and easy to implement solution which matches our particular
billing system. Beyond that, we were impressed with FTS' record of on-time
and on-budget delivery."
    "FTS' Leap CRM enables Bakcell to have complete visibility into its
subscriber base, giving them the ability to be one step ahead of churn and to
continually monitor customer satisfaction levels," said FTS' CEO, Amos Sivan.
"Our proven ability to provide integrated and scalable customer management
and billing solutions makes our products attractive to service providers in
growing markets around the world."
    Leap CRM gives wireless and wireline operators a real-time customer care,
order management, sales and marketing solution. Through its in-depth analysis
of customer behavior, operators can achieve improved response rates, higher
qualified leads, increased customer value and lower churn. Leap CRM enables
Customer Service Representatives (CSRs) to convert every customer contact
into a selling opportunity.
    About Bakcell
    Bakcell was established in March 1994 as the first cellular communication
company in Azerbaijan. The Company began to implement state-of-the-art GSM
wireless technology in December 1998, providing personal mobile
communications in compliance with the most severe international standards. In
December 2003, the company's privatization process was successfully completed
and it is now a fully privatized company. With its half-million subscribers,
Bakcell has introduced a wide range of mobile products and services designed
to attract and retain customers in both the post-paid and prepaid markets.
    About Formula Telecom Solutions (FTS)
    Formula Telecom Solutions (FTS) (LSE: FTS) is a leading global provider
of converged end-to-end CRM and billing solutions for telecom operators and
service providers. FTS' integrated "triple-triple play" solutions enable
wireline, wireless and content operators to offer advanced voice, data and
video services, while supporting prepaid, postpaid and pay- on-demand
billing. FTS maintains a global presence with worldwide installations
supported by sales and service offices on three continents. Combining a
proven track record of on-time, on-budget project delivery with solid backing
and extensive resources from the Formula Group (NASDAQ: FORTY), FTS is a CRM
and billing one-stop shop. FTS' cutting-edge solutions enable operators to
streamline customer acquisition, enhance customer retention and increase
profitability - all at a low total cost of ownership. For more information
about FTS, please visit us at http://www.fts-soft.com.

    For further information please contact:
    F.T.S. - Formula Telecom Solutions Ltd.
    investors@fts-soft.com
    Amos Sivan, Chief Executive Officer, Tel. +972-9-952-6500
    Ronnen Yitzhak, Director, FTS Tel. +972-9-959-8800
    Seymour Pierce Limited
    Mark Percy, Tel: +44(0)207-107-8000
    Ruder Finn
    Josh Cline, Tel. +972-5-232-14709, jcline@ruderfinn.co.il

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